We Can Grasp The Market For Young People.

In fact,

It has always been popular among young people, and is second only to Nike. They are all very aware of the brand of teenagers. They know the character of teenagers, but what is the character of teenagers? Do you know? Apart from this brand, what brands do you know about teenagers' sex?

Forever 21 open two stores.

Forever 21 opens two stores. The new shops are located in Jingan crystal shopping center and Pudong new Mei Union Square. The display products are not only the new summer 2015 men's and women's wear series, but also men's series and accessories, tannins and footwear products.

It is understood that this summer, Forever 21 stores in Shanghai not only these, it is expected to open another store in Huaihailu Road, shopping space more than 3800 square meters, probably opened in late August.

In the next three years, the brand will open 600 new stores, cooperate with Oracle retail system, and use the latter's commodity planning and optimization solutions in 600 new stores, so as to better provide related products according to the needs of consumers.

Forever 21 has always been a good business. Its consumers are mostly young people. They do well in meeting their needs and have a deep study of their character. So what are the characteristics of young people?

　　

Youth consumption

Character of a person

Recently, pipejaffary, an investment bank in the United States, has released a survey on consumer behavior in the US.

The report makes statistics on the consumption data of American teenagers in fashion, beauty, personal care, electronic products, food, games and entertainment.

Teenagers are always eating goods.

Teenagers spend 23% of their money on eating.

Followed by buying clothes, accounting for 20% of total consumption, accounting for 10% of accessories consumption, 8% of electronic games, 8% of car purchases, 8% of consumer electronics, and 7% of consumption of shoes.

The rest of the money is spent on music, movies and other matters.

No matter what type of young people come from, their favorite clothing brand is always Nike, followed by Forever21.

Forever21, americaneagle, poloralphlauren and Victoria 'ssecret are all teenagers' favorite brands.

For some young people who have small money, their favorite footwear brands are converse, vans and so on.

Girls' new love

Lululemon, Nike and Victoria 'ssecret became the new favorites of young girls.

From the autumn of 2013 to the autumn of 2014, Forever21 has been sitting firmly in the seat of "beautiful girl's favorite brand".

Lululemon was a dark horse killed in the spring of 2015.

Sportswear is more popular than cowboy.

In recent years, due to the increasing popularity of healthy lifestyles, sports shoes and clothing market is very good, and is popular among men, women and young people. Among these sports brands, Nike, underarmour, lululemon and Adidas are the most popular sports brands nowadays.

Girls' old love

At present, Aeropostale, abercrombie&fitch and Hollister are out.

What's interesting is that from the autumn of 2013 to the spring of 2015, the girls and girls always abandoned Aeropostale and abercrombie&fitch, which belonged to what they called "never to wear" again.

Teenagers are lazy when shopping online.

Teenagers like to shop on comprehensive websites, such as Amazon.

36% of people go shopping directly to Amazon. They don't like shopping on a single brand e-commerce platform.

They will give Nike a little bit of face, and 8% of them are willing to go directly to Nike online store.

The number of people who go directly to the Forever21 online store is 5%, and only 3% of those who go to Victoria 'ssecret online store.

Teenagers' favorite social software

Pinterest has been in the front of the "unidentified social software" and "no social software human".

Data on snapchat burned after reading were incomplete. In the spring of 2015, only 13% of people were using it.

Instagram is different from snapchat, which belongs to picture social software. It has been among the best from the spring of 2013 to the spring of 2015.

In the spring of 2015, 32% of people were using instagram and surpassed twitter successfully.

It seems that snapchat, which is too light on the product design, has not surpassed instagram to win the hearts of young people.

As for Facebook, its popularity can only be described in four words: "one way down".

Next, let's take a deep look at these brands that are popular among teenagers.

Nike: the oldest in sports.

Nike, meaning the Greek goddess of victory, is a small hook, the brand of the United States, the eldest of the current sports world, including shoes and clothing and equipment. Today, the women's market has been launched, and the latest women's sports event has been launched, bringing new impetus to women who are looking for challenges.

Adidas: the second in sports market

Adidas, Germany

There are three major sports events in the world: sports performance series performance, sports tradition series originals and sports fashion series style.

In recent years, Adidas has taken frequent actions, trimmed the brand of off ramp, and turned off the shops that are not profitable in the world.

It has formulated a five year plan and has completed the strategic pformation.

Under armour: a dark horse in sports circles

Speaking of under armour, you can't help admiring the American black horse. It mainly produces tight underwear or shoulder pads worn in sports uniforms. Besides, it also produces sweaters, plain Tee and long sports pants. Under Armour began to attach great importance to the women's sports market last year, earlier than Nike. Good operation strategy made it leap over Adidas in the North American market, becoming the second sports brand, though you still lag behind Nike and Adidas in other markets, you still can't admire its speed of progress.

Lululemon: fashions into lifestyle

Yoga clothing brand Lulu lemon Lululemon has just emerged from many sports apparel brands in just a few years. Now it has become a fashion pronoun and has evolved into a way of life.

Forever21: high new and approachable prices.

Forever 21 is the hottest fashion brand in the United States. It is also the symbol fast fashion brand in the United States, and it has more than 500 chain stores all over the world.

It has appeared in popular American drama many times.

It is very popular all over the world with hundreds of dollars per day for new and approachable prices.

Victoria 'ssecret: underwear brand known for its sex appeal.

Victoria 'ssecret, founded in 1970s, has positioned high-end underwear, bra and so on. Because of "sexy", it has been loved by women all over the world.

However, its internal management has been controversial. Some time ago, the two angels left the Victoria Pavilion. The new angel list has been released recently.

Converse: faithful shift for teenagers

Converse, born in 1908 in the United States, formally launched the ALLSTAR canvas shoes in 1917. The ALL STAR canvas shoes, which are antique, popular and environment-friendly, are popular all over the world. They are free to wear their clothes as they wish and become free and faithful.

Vans: US limit

Sports tide card

Vans was born in the southern California in 1966. It started with extreme sports, including skateboarding, surfing, BMX, skiing and so on.

Taking skateboarding as the root, Vans aesthetics is injected into life style, art, music and street fashion culture, forming a distinctive youth culture sign, becoming a young extreme sports enthusiast.

People agree with the welcome world brand.