• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Three Mistakes In Clothing Promotion And Countermeasures

    2015/5/26 9:45:00 59

    PromotionBrandConsumerPositioningMarketingSales Volume

    Insufficient understanding of sales promotion

    What is sales promotion? What kind of role do promotions play in the new market environment? Do promotions mean discount prices? Why do we still fail to get sales after a discount?

    Many businessmen and even professional promoters have become increasingly vague about the understanding and understanding of sales promotion. How to reposition and think about sales promotion has become a thorny problem that has to be solved.

    That is to say, the importance of how to operate the promotion tool is not the method itself, but what problems can be solved by promotion?

    Insufficient use in promotion

    Apart from understanding how to reposition sales promotion, there are still many problems in how to operate sales promotion.

    The inherent promotion experience is getting lower and lower in the new market.

    It is becoming more and more important to find new promotion modes and promotional combinations, and to re apply sales promotion.

    For example, the price reduction may be a sales promotion weapon that will never fail. "There is no brand loyalty that can be offset by 2 cents cheaper." even though this seemingly simple sales promotion method, different businesses will have different effects.

    For example, we promote sales system for celebrity palm computers.

    Design

    When the price promotion of "popular storm" is introduced, the price reduction has been pushed to a new height. The purpose of the promotion is to make consumers use the "higher quality and lower price" PDA. The price reduction promotion has become the important tool to communicate with consumers and establish brand understanding and loyalty, which is far beyond the bottom level competition of the vicious price reduction.

    Inadequate promotion planning

    Few enterprises have made overall and meticulous sales promotion.

    Plan

    Most enterprises are rushing to battle when they are promoting sales, or inertial thinking leads to seasonal or seasonal promotions.

    In this way, there is no systematic planning promotion, and naturally there will be many problems. Especially when everyone is doing this, in the background of keeping pace with the wind and comparing with others, it will be hard to see the excellent form of promotion.

    2. the way to promote sales:

    The three one project

    The way to promote sales is not to update the present sales promotion, but to solve the problem of sales promotion. That is to say, the problem of repositioning sales promotion is the only way to solve the problem.

    What is the promotion? What is the promotion experience? Long term sales promotion experience tells us that in the new market environment, promotion is not only a tool to increase sales volume, but it also makes the promotion level too low. There is no way out. Promotion is not a devil who hurts the brand. On the contrary, if it works well, it is a good tool to promote brand loyalty. McDonald's has established brand loyalty through continuous cultural promotion, and it has proved that it is successful.

    It is a powerful weapon for deep communication with consumers on the basis of sales promotion such as discount, price reduction, gift and so on. In this process, it is easier to establish consumer's concern and understanding of brand and establish brand loyalty.

    One message

    A message comes from promotion positioning.

    The so-called promotion positioning refers to the promotion and promotion of the promotion system. All promotional forms and promotional combinations tell consumers a unified message and make the information relative to the core value of the brand, thus promoting consumers' understanding of and understanding of the brand while enjoying the benefits of the promotion, so as to promote brand building, enhance brand loyalty and accumulate brand.

    Assets

    。

    For example, in the process of promoting the design of celebrity palm computers, we designed a standardized annual promotion plan and promotion system, and tried to make every promotional action convey a message - "higher quality and lower price", in order to balance and counterpoint with "palm computer experts" of celebrities, so as to achieve the goal of balanced development between sales promotion and brand marketing.

    brand

    Diversification

    With the development of market complexity, the personalization of consumers is becoming more and more obvious. In particular, the new generation of consumers who have just grown up, they grow up with almost all kinds of promotions. The general promotion methods have no attraction for them, especially those of low-level promotion without systematic lack of communication.


    • Related reading

    Announcement Of The Second LVMH Youth Designer Competition

    Instant news
    |
    2015/5/26 9:42:00
    37

    New Rules For Indonesia'S Currency Will Have An Impact On The Textile Industry

    Instant news
    |
    2015/5/25 15:08:00
    31

    Single Size Clothing Brand Controversial Performance Is Still Reversed

    Instant news
    |
    2015/5/25 9:23:00
    49

    Winner Of SWAROVSKI Collective Creation Innovation Award: Peter Pilotto

    Instant news
    |
    2015/5/23 18:35:00
    33

    How To Be A Professional Fashion Designer?

    Instant news
    |
    2015/5/23 9:02:00
    64
    Read the next article

    The Branch Of The Brand Clothing Enterprise And The Branch Of Textile And Clothing Colleges Will Be Built This Year.

    It is reported that in 2015, the national textile and Textile Museum will build a branch of the brand clothing enterprise and a branch of textile and clothing colleges and universities, and at present, the seven card Chinese collar branch and the Dongguan textile school branch are already under construction.

    主站蜘蛛池模板: a级毛片免费高清视频| 9277手机在线视频观看免费| 最新69堂国产成人精品视频| 免费日产乱码卡一卡| 黑人狠狠的挺身进入| 在线观看网站污| 久9久9精品视频在线观看| 欧美人与动交片免费播放| 免费看v片网站| 车上做好紧我太爽了再快点| 国产精品综合一区二区| 一本一本久久a久久精品综合| 日韩毛片在线视频| 亚洲欧洲精品成人久久曰影片| 综合欧美一区二区三区| 国产成人8X视频网站入口| 97国产在线视频| 尹人香蕉久久99天天拍久女久 | 黄色香蕉视频网站| 在线精品国产一区二区三区| 中文字幕人成乱码熟女| 日韩电影免费在线观看网站| 亚洲欧美成aⅴ人在线观看| 精品国产一区二区三区久久| 国产午夜片无码区在线播放| 伊人久热这里只精品视频| 天天做.天天爱.天天综合网 | 日韩人妻无码精品无码中文字幕| 亚洲欧美日韩精品久久奇米色影视| 精品国产高清久久久久久小说| 国产强伦姧在线观看| 尤物yw午夜国产精品视频| 天堂а√中文最新版在线| 东方aⅴ免费观看久久av| 日本午夜电影院| 九色综合九色综合色鬼| 欧美换爱交换乱理伦片不卡片 | 大伊香蕉在线观看视频wap| 丝瓜app免费下载网址进入ios| 日本大乳高潮视频在线观看| 亚洲AV永久无码精品网站在线观看|