The Logic Of Industry Growth Of Textile And Garment Companies Is Changing.

After several years of inventory,

Performance is expected to hit bottom this year, but the fundamentals of the industry have not yet fully recovered.

However, under the background of bull market, the pformation and upgrading of leading companies in the industry and cross-border mergers and acquisitions will be the main theme of promoting the rise of the sector, of which Internet + will be the theme throughout the year.

The clothing industry is facing the "offline embarrassment" and "online hot" situation, the fundamentals are still not satisfactory.

A quarterly report shows that despite the year-on-year growth in revenue and net profit, the growth rate has declined compared with the same period last year, and the performance of key companies in the industry is slightly lower than expected.

In addition, the first quarter

Compared with the fourth quarter of last year, although the improvement has been made, the overall situation is still poor.

In April,

Retail sales grew by 1.4% over the same period last year. The growth rate was slightly higher than the same period last year by 0.1 percentage points, representing a marked rise of 5.7 percentage points compared to the March growth rate.

Analysts pointed out that despite the improvement in data in April, the demand for domestic apparel terminal market has not yet fully recovered due to the slowdown in economic growth and the fact that the consumer environment has not yet fully recovered.

In addition, online consumption has developed rapidly, and consumer demand for offline stores has decreased.

Under the circumstances of high purchase price, low terminal demand and high operating costs, the impact of the rapid development of online e-commerce on the traditional business model of the garment industry will continue.

Clothing is already the first category in China's online shopping market, accounting for 21.5%.

According to statistics, the online trading scale of clothing products in 2014 reached 615 billion 300 million yuan, up 40% over the same period, and online penetration reached 23.6%.

Some professionals have pointed out that clothing products have the characteristics of non standardization and experience consumption, and the integration of online and offline will be the development direction of the garment industry.

Relatively speaking, with the combination of brand advantages and offline channels, brand clothing enterprises are expected to take the lead and grow faster.

Facing the opportunity of industry shuffling, A clothing listed companies access Internet + through various ways.

There are brokerage analysts, the current A share listed clothing enterprises accounted for more than 70% of private enterprises, enterprises are mainly distributed in Jiangsu, Zhejiang and Shanghai, the company executives on market value management and pformation and upgrading of strong will.

The analysts pointed out that relatively adequate cash flow and lower industry average market value are the basis for the acquisition and valuation of textile and garment industry.

Leading enterprises continue to expand horizontally and vertically in the industry chain through mergers and acquisitions, and are expected to become the pioneers of pformation and upgrading.

Huatai Securities Research Report believes that an Internet revolution is deeply affecting the traditional clothing industry, and the industrial efficiency has been accelerated. The leading companies are speeding up by the Internet. The growth value is being reconstructed, and a new round of value Nuggets is opened.