Fashion Brand A&F: Cheng Mei Is Also Handsome.

A surprising news is that fashion brand A&F and brotherhood brand Hollister announced that they would no longer implement sexy marketing in July this year, that is to say, guests will never see half naked muscle men at the opening ceremony of these brands.

Once the gimmick of sexy marketing is gone, then

Will there be any future?

Miss Gao, who worked in Bank of China in Hongkong, told us that she still had fresh memories of the opening of A&F store in central Hongkong.

"One vote naked body muscle man stood at the door of the shop in a neat way for everyone to comment. Several of our female colleagues came to see the handsome guy by the news.

I used to know that there were many clothes worn by a large milu deer. Many people wore it, and this time they knew it was A&F.

The opening ceremony was a gimmick with eight votes and a handsome young man to take pictures.

On the day of the opening of A&F's Hollister in Sanlitun, there are dozens of handsome young men from different countries and different skin colors. They are naked and dressed in red.

Let the guests take photos together, and print them out to the guests immediately.

Because of the continuous influx of busy guests, the security guard allowed only a few people to enter the store at a time.

In the United States, almost all young people are very familiar with A&F sexy marketing methods: first, when opening the business, please ask eight abdominal muscles for a half naked male model, smiling and taking photos with guests, hugging.

Second, the shop lights are dim, and can not even see the road underfoot. The air is full of A&F perfume.

Third, the salesperson of A&F's brand is higher than the average of all brands, because the company believes in the principle that "attractive people will attract more beautiful people".

In the first ten years of Mike Jeffries's takeover, A&F really got a turnover because of this "character marketing" method, not only the number of stores has been doubled, but also the annual sales volume has jumped from $50 million to $4 billion 500 million.

In order to apply for Hongkong

Vivian, according to her friends, came to the brand headquarters wearing shorts, sandals and suspenders vest, and told her predecessor to tell the Vivian that if there are good looks and good English, there are almost no other requirements.

Vivian recalled that there were dozens of girls gathered at the interview field. The youngest was only sixteen or seven years old, and the biggest was only twenty. In fact, Vivian, who was full of confidence, had completely lost confidence when he saw the interview scene of the film academy performance department.

"Of course, the results were not selected.

But then I went shopping in Hollister and was left behind by sales. I didn't get so angry because I knew that these girls were very young, highly regarded beauties. There was no social experience and low education level. They certainly did not understand why they should treat their guests as "God".

In fact, the bad attitude towards customers stems from the top management of A&F. When the former CEO Mike Jeffries took the helm, she questioned the question "why A&F does not sell XL or XXL big size women's clothes?"

This statement has a direct impact on the reputation of the brand.

Don't forget, pretty girl S, maybe she has a XXL code.

The Militant Baker takes the naked upper half advertisement of A&F as a reference, taking a photo called "Attractive & Fat" to protest against its discrimination against obese women.

Obviously, muscle men and beauties are also unable to stop the market from shrinking. Abercrombie spokesman Mackenzie Bruce said they decided to stop sexy marketing this year. "In the light of a big change in the brand, we need to focus on product, customer experience and fashion trends to implement reforms."

Muscle men can not see, but do not know sexy sales beauty when can lay down their bodies and provide enthusiastic services?