ZARA Sniffed New Business Opportunities And Marched Toward The Three Or Four Tier Cities.

Fast fashion brand has been developing rapidly in China's second tier cities.

Recently, it has seen three or four line cities.

Recently, at the opening ceremony of ZARA Beijing image shop, Ai Weimin, CEO of ZARA China, told reporters that ZARA had the intention of marching towards the three or four tier city.

However, people in the industry believe that

Its expansion path may encounter challenges such as consumer acceptance.

Ai Weimin told reporters that the development of China's three or four tier cities and consumers' rights

The pursuit of ZARA is not different from other big cities. The topic of the expansion of these markets is being explored. "If there is a good location in the area and consumers need it, we will open our store in the three or four line city".

Ai Weimin said.

It is understood that as of now, ZARA already has more than 1750 shops, which are located in the commercial centers of 86 major cities in the world.

ZARA entered the Chinese market in 2007. In recent years, its number of stores has increased rapidly. At present, there are more than 400 stores in the country, and last year it increased by more than 120, and these newly expanded stores are concentrated in the second tier cities.

At present, China's three or four tier cities are rapidly rising, and consumers' fashion outlook is also rising. Obviously, ZARA has sniffed this business opportunity.

"In the first tier cities, because of the differences in design and operation mode, some domestic brands are in a weak position in competition with international brands. In order to compete for the market, they have entered the three or four tier cities many years ago.

After years of development, it has already formed a more mature scale in the region. Now, the expansion plan of ZARA may or may impact domestic brands to a certain extent.

One person

The insider said.

But it is precisely because domestic brands have taken the lead in the three or four tier cities. ZARA wants to win the market with only a few young people. It is not easy to win the market, especially in terms of price.

However, this is also to remind domestic brands to accelerate themselves.