John Galliano Bid Farewell To Gothic Characters

The brand of John Galliano is undergoing major changes. The brand will introduce a new high-end modern series of logo catered for and Modalis licensed production.

Bill Gaytten, the current creative director, said: "we will enter a new stage.

It will also take on a new look. We will bid farewell to the Gothic form of the past and introduce classical forms of writing.

Responsible for the pformation of logo, adding the feeling of London in 80s.

Display the potential of the image.

Next, the John Galliano brand will shoot a new advertising blockbuster, fully publicize the new products and integrate the new logo into it.

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In the first quarter of May 3rd, net income of PVH group increased three times from 35 million 200 thousand US dollars in the same period in 2014 to US $114 million 100 thousand.

Among them, the performance of Calvin Klein rose sharply, which was mainly due to the strong performance of the international market.

Compared with 0.4% of the sales in the North American market, the report mentioned Calvin Klein's 8% increase in the international market in the first quarter, which benefited from the Chinese Lunar New Year and the repositioning of the brand in the European market.

Since last year, Calvin Klein has launched a new round of Asian market expansion strategy.

In order to cater to more Asian consumers, Calvin Klein launched a series of jeans that conform to the Asian body style and tailored in 2014. According to a large number of market research data, Francisco Costa, the creative director of Calvin Klein women's wear series, said in an interview: "CK is not only selling underwear, but also we hope to attract more customers through other products."

In addition, Calvin Klein also opened 4 flagship stores in Hongkong, Singapore, Bangkok and Malaysia last year.

In addition to the excellent Calvin Klein, PVH group also mentioned another brand Tommy Hilfiger in its first quarter report.

Because fame in the international market is not as good as CK, the total revenue of Tommy Hilfiger dropped from $862 million 400 thousand to $767 million 100 thousand in the first quarter, and the profit fell from 115 million 200 thousand to 92 million 100 thousand US dollars, or more than 20%, in the Hilfiger quarter.

But on the whole, this has little impact on the business of PVH group.

"Calvin Klein's strong business in the international market has offset the weakness of Tommy Hilfiger in North America."

Emanuel Chirico, chairman and chief executive officer of PVH group, said.

The PVH (Philips-Van-Heusen) group was founded in 1881. It is the second largest clothing group in the world. Its annual sales volume is more than 8 billion US dollars. The main business is men's wear, women's wear, children's wear and footwear products. It owns Calvin Klein, Tommy Hilfiger, Izod, Van Heusen, Arrow and so on.