Clothing Shops Should Be Well Displayed.

Today, the world has entered the era of knowledge economy. Knowledge economy has become the key capital for business development and growth, including brand, service, information, network and other assets that enable businessmen to obtain competitive assets, such as assets, such as assets, knowledge, skills and other human resources assets embodied by business know-how, management methods and corporate culture, and assets such as expert systems.

For this reason, the experts put forward eight major business operation sections: building brand, planning brand recognition system, designing brand symbols, controlling brand communication, accumulating brand equity, developing brand extension, building brand system and realizing brand globalization.

The formal rules of artistic beauty are widely applied to commodity display. According to the orderly arrangement of colors, plans, and shapes, a display space with rich aesthetic order and easy identification is formed.

Use the large light box picture, magnification model and so on for close-up display.

Dynamic display with strong visual impact can be achieved by using electric devices, camera equipment, multimedia technology, stage lighting technology and so on.

Using POP advertising orientation and shopping guide display can enable customers to touch, operate and demonstrate.

Participate in interactive display and so on.

These display techniques are popular practices for creating modern commercial space.

Merchandise in the store is the latest product of advanced productivity, leading people's consumption trend.

Therefore, shop decoration should focus on fashion, adopt new design methods, new decoration materials, and new construction technology, accurately and appropriately reflect store management characteristics and fashion.

As a result, "the shortest time and the greatest amount of information" has become a major issue to be solved in modern commercial display design.

Psychological research shows that the aesthetic effect of "perception" emphasizes instantaneous observation. It is an intuitive grasp of the essential content of things under the precondition of past experience and rationality.

This instantaneous reflection is the emotional response caused by the aesthetic object to stimulate the theme, and then produces the subject object interaction. It enables the subject to enrich the object image in the process of imagination and leave a vivid feeling and strong impression of the object in his mind.

for example

We should let the audience get the main information of goods in the instant aesthetic experience.

The design of TV advertising Golden Chicken shoe polish is a more successful example: the comedy event Chaplin wore his famous leather shoes to the audience, and then a cock came to polish shoes.

This novel and compact design, combined with ingenious borrowing of images, enables people to quickly understand the content expressed in laughter.

It can be seen that modern commercial display design should have the characteristics of easy to read, easy to remember and moving, so as to maximize the essential function of attracting, communicating and communicating.

Lavik and Steiner once put forward a pattern for TV advertisements, pointing out that people pay attention to the whole process of buying goods from attention to goods, namely, attention, knowledge, association, preference, trust and purchase.

Talking about

At that time, Rudolf Arnheim once said with emotion, "successful business is always connected with clear, easy to understand, simple and bright shape.

Modern people's high speed and disordered life style requires that they recognize the meaning they represent in an instant.