Women'S Clothing Store Decoration And Brand Image To Reach An Agreement.

The design and decoration of fashion women's franchisees not only affects the real interests of a brand, but also relates to the development and extension of the brand.

On the other hand, in the design and decoration, we should not only reflect the characteristics of the brand, but also express the brand's style, concept and humanistic concept to some extent.

Terminal is a direct window to display clothing brand.

It is a platform for all terminal marketing tools.

The quality of terminal display cabinet is related to consumers' impression of the brand.

First of all, the color and shape of the product display cabinet should be coordinated with the brand concept; secondly, it can better foil and render products; third, it is important to keep up with the trend and not be out of date.

The fitting room is not big but fine.

When you feel a brand, you need to try on its product. The time you stay in the fitting room will be the key for consumers to make decisions.

As a result, the planning of the fitting room should be well ventilated and clean, and there should be some places for hanging clothes and some makeup for women. There is also a "guiding plan" for underwear wear. The color and lighting of the walls are also important, so that women can feel warm, just like in their own rooms.

The cash register is an important part of the whole shopping space.

It is important to coordinate and complement each other with display cabinets, playing a role of decorating stores and standardizing.

On the other hand, it can store data and facilitate checkout.

How to attract women's eyeballs? How to better please them? Keep them. "Good lighting" has been listed as one of the most important environmental factors by consumers. 75% of consumers think that the lighting of stores is very important and will directly affect their buying behavior.

In particular, like underwear, such a special personal consumption product, most women purchase mainly by feeling, and the impact of light on them is even more prominent.

Smallpox, showcase, light box, showcase, fitting room, lamp mold and other aspects are mainly used to play up the role of products and exaggerate the atmosphere of stores.

In order to maximize the role of lighting, we must take into account the style of display and the style of decoration design of underwear products, not only pursue the orderly arrangement and unique shape of lamps, but also emphasize that there are objects (including goods).

And the image of the inkjet drawing, where there are plenty of direct light (with beautiful spotlights.

Where there is no display, indirect light sources are used, thus making use of the density and change of light to make the level of the store more diversified, the sense of space is stronger, and the shopping atmosphere is thicker.

Another important point is to pay attention to the energy saving of lighting to reduce unnecessary.

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The facade of a store is also a facade of the brand. The most important thing is to clearly show the brand name and logo. It should be conspicuous, concise, and atmosphere, and can express the cultural concept of the brand.

At the same time, there is a clear difference between colors and decorations.

For example, the color of high brightness attracts the attention of passers-by, and at the same time, through the language of shop buildings, it reflects some characteristics of the brand, which is an important way to make the brand popular among the people.