Shop Decoration Should Prevent Butt Effect

The butt effect requires that when we carry out props design and merchandising, we should try not to put the commodities that need time to be chosen for pedestrians to move around.

In the observation of consumers' shopping behavior, consumers, especially female consumers, hate to be rubbed or touched by people when shopping. Under such circumstances, many consumers choose to give up.

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Because people's eyes can only see the front and do not see the back, they form a subconscious sense of danger from behind.

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This behavior is not only human, but also animals.

When we touch animals such as horses, cows and dogs, try to avoid touching from the back, or we can always get a hoof or bite.

Even your pet dog, try to avoid touching it from behind, and avoid stepping on the dog's tail.

When we want to carry out the props design and display, we should try not to put the commodities that need time to choose, such as cosmetics, to be placed in the places where pedestrians walk around, such as doorways or passageways. Instead, they should be placed in the position inside, so that consumers can feel free to choose.

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Today, the world has entered the era of knowledge economy. Knowledge economy has become the key capital for business development and growth, including brand, service, information, network and other assets that enable businessmen to obtain competitive assets, such as assets, such as assets, knowledge, skills and other human resources assets embodied by business know-how, management methods and corporate culture, and assets such as expert systems.

For this reason, the experts put forward eight major business operation sections: building brand, planning brand recognition system, designing brand symbols, controlling brand communication, accumulating brand equity, developing brand extension, building brand system and realizing brand globalization.

The formal rules of artistic beauty are widely applied to commodity display. According to the orderly arrangement of colors, plans, and shapes, a display space with rich aesthetic order and easy identification is formed.

Use the large light box picture, magnification model and so on for close-up display.

Dynamic display with strong visual impact can be achieved by using electric devices, camera equipment, multimedia technology, stage lighting technology and so on.

Using POP advertising orientation and shopping guide display can enable customers to touch, operate, demonstrate, and participate in interactive display.

These display techniques are popular practices for creating modern commercial space.

Merchandise in the store is the latest product of advanced productivity, leading people's consumption trend.

Therefore, shop decoration should focus on fashion, adopt new design methods, new decoration materials, and new construction technology, accurately and appropriately reflect store management characteristics and fashion.

As a result, "the shortest time and the greatest amount of information" has become a major issue to be solved in modern commercial display design.

Psychological research shows that the aesthetic effect of "perception" emphasizes instantaneous observation. It is an intuitive grasp of the essential content of things under the precondition of past experience and rationality.

This instantaneous reflection is the emotional response caused by the aesthetic object to stimulate the theme, and then produces the subject object interaction. It enables the subject to enrich the object image in the process of imagination and leave a vivid feeling and strong impression of the object in his mind.

For example, advertising design should enable viewers to get the main information of goods in an instant aesthetic experience.

The design of TV advertising Golden Chicken shoe polish is a more successful example: the comedy event Chaplin wore his famous leather shoes to the audience, and then a cock came to polish shoes.

This novel and compact design, combined with ingenious borrowing of images, enables people to quickly understand the content expressed in laughter.

It can be seen that modern commercial display design should have the characteristics of easy to read, easy to remember and moving, so as to maximize the essential function of attracting, communicating and communicating.

Lavik and Steiner once put forward a pattern for TV advertisements, pointing out that people pay attention to the whole process of buying goods from attention to goods, namely, attention, knowledge, association, preference, trust and purchase.

When it comes to trademark design, Rudolf Arnheim once said with emotion: "successful business is always connected with clear, easy to understand, simple and bright shape.

Modern people's high speed and disordered life style requires that they recognize the meaning they represent in an instant.

The pursuit and creation of perception and aesthetic effect in modern commercial display design, not only for aesthetic requirements, but also to save manpower, material resources, financial resources and time, so as to adapt to modern people's pace of life, behavior and aesthetic taste, so that owners can achieve the best promotional purposes with the least reasonable expenses.

To sum up, the research and application of the intuitive aesthetic effect of commercial exhibition design will open wider prospects for the development of modern commercial exhibition design.