Clothing Management: Changing The Concept Of Clothing Store Decoration

At present, China has joined the WTO, and the market structure has shifted from "seller's market" to "buyer's market", from "commodity centered" to "consumer centered" stage.

In simple terms, the situation of "what to sell for what the factory produces" in the past has been replaced by what consumers want and what they sell.

Under this new form of competition, who can accurately grasp market information and view the consumption fashion can win the trust of customers and survive and develop; otherwise, it is not.

To date, the development of modern commercial display design can be summarized as follows:

The so-called marketing mode refers to the way in which stores realize the paction process of commodities.

With the accelerated pace of human life and the growing sense of time, the traditional way of shopping is that customers can only contact goods through salesmen. This way of wasting time and lacking emotional communication and free choice has far been unable to meet the needs of the development of the times and the consumption of customers.

This has led to the last century since 60s.

The pition to two directions, that is, "very fast shopping" in a very short time and "entertainment shopping" for a long time.

"Fast shopping" refers to the way that consumers can buy the needed products in the shortest time and at the fastest speed.

Since the Second World War, the "supermarket of choice" has emerged in Europe and the United States, that is, today's "supermarket", which opens up a direct selling system to meet the growing consumer demand.

With the continuous development of science and technology, there are more convenient forms of "communication shopping", "telephone shopping", "TV shopping" and "online shopping".

These shopping methods are convenient.

It greatly saves customers' time.

"

"Refers to a large-scale comprehensive marketing service which integrates shopping, entertainment, leisure, viewing, communication, fitness, beauty and other activities.

This kind of store is usually a comprehensive commercial building. Besides shopping malls, supermarkets and exclusive stores, there are also space for concert halls, galleries, tea houses, bars, beauty salons and so on.

Once the crowded and rigid shop image was changed, it became a multifunctional comprehensive operation group.

The modern store space design has reversed this kind of putting the cart before the horse, narrowing the display area as far as possible, making props with pipes, plates and pparent materials, emphasizing its permeability and flexibility in physical space and visual space.

Under the premise of providing enough space for customers, we should pay more attention to the creation of rest facilities and pleasant environment, and set up a shopping guide system to reflect the marketing concept of "customer first".