Old Clothing Resources Can Be Recycled, Environmental Protection And Fashion Are Two.

In recent years, many clothing brands have begun to explore, such as the use of artificial fur instead of animal fur, the start of old clothes recycling plan to achieve recycling of resources.

At the same time, with the progress of science and technology,

The field has also begun to lead the new trend of low carbon and environmental protection.

Artificial fur

Environmental fashion two

For a long time, fur has taken a strong position in the field of clothing with its strong cold resistance and fashion luxury.

However, when fashion meets environmental problems, the situation of fur is beginning to reverse.

PETA, a well-known international public welfare organization, has invited many Hollywood stars to shoot naked public service ads, announces: "we'd rather be naked than wear fur!" in the face of such a high-profile "anti fur declaration", the fashion circles obviously feel the pressure. Many brands of designers began to use artificial fur instead of animal fur, so that the environmental protection fashion is two.

It is understood that

It is made up of polypropyl - dilute fiber, denatured polyacrylonitrile fiber and polyester fiber. It is more complex in raw material and manufacturing technology than animal fur.

The brand that pioneered the use of artificial fur is Chanel (Chanel).

On the T stage of its 2010 autumn and winter new product launches, models wearing all kinds of fur coats and trousers have won praise from many environmentalists and animal conservationists.

Following Chanel, environmentally-friendly fashion fur has appeared in many fashion shows such as LV, LV, Prada, Prada, abbedon, A&F, MiuMiu, Zara, and has become the mainstream trend of fashion industry.

Driven by this trend, consumers' understanding of artificial fur has also been changing, which is difficult to accept from the initial view of fraud, and now it is converted into something else, and then competing for it.

Old clothes recycling

Get through the recycling path

With the improvement of people's consumption level, the replacement speed of new clothes is accelerating, and a lot of idle clothes can't be delivered to people.

According to statistics, China's annual output of waste textiles and clothing is about 26 million tons.

Tens of thousands of waste clothing is pulled into landfills or incineration, and the adverse impact on the environment is immeasurable.

But if processed into second-hand clothes or recycled raw materials, the result will be quite different.

In recent years, many clothing brands have launched the old clothes recycling plan, hoping to reduce the negative impact of fashion industry on the environment through this way.

In Japan, the beginning of the recycling of old clothes is Japan.

Uniqlo.

In the spring of 2012, the brand launched the "full commodity recycling and recycling" activities in Shanghai for the first time, and all the recycled private brand old clothes were donated to the Shanghai charity materials management center of Shanghai charity foundation, all of which were used for regular social donation projects organized by Shanghai Civil Affairs Bureau.

In 2013, the German sports brand Puma (Puma) also carried out old clothing recycling activities in stores in Beijing and Shanghai.

The old clothes recovered are chemically decomposed into polyester raw materials for the production of new recyclable products.

In the same year, the 48 in the world

The Swedish fast fashion brand H&M, which launched the old clothes recycling scheme at the same time, launched a slogan "don't let fashion be wasted" in Huaihailu Road store in Shanghai, China, calling on old clothes to be recycled and reused to protect the environment.

According to H&M Huaihailu Road store manager, in the past month, H&M has recovered 1.05 tons of idle clothing in Shanghai.

Subsequently, its old clothes recycling plan was launched in all stores in China.

In addition, many local brands in China are also actively contributing to environmental protection and are involved in the old clothing recycling activities.

In June 14, 2014, the "old clothes zero abandonment - Chinese clothing brand clothing enterprises recycling activities", Bosideng, cotton clothing workshop, Wrigley, Saussurea, Shun Mei, Yi Wen, Notting Hill, Kevin Kelly, water boy, Kade crystal and other brands jointly established the old clothes collection camp, and strive to achieve the healthy development of the ecological environment by opening up the recycling path of old clothes.

The reporter understands that China is the largest producer and consumer of textiles in the world. According to the statistics of China Resources Comprehensive Utilization Association, China consumes 50% of the world's textile materials annually, and produces about 26 million tons of waste textiles and clothing annually, but the utilization rate is less than 14%.

People in the industry have calculated such an account: if all the waste textiles and clothing are recycled, then 12 million tons of chemical fiber and 6 million tons of natural fiber can be provided each year, equivalent to 24 million tons of crude oil, 80 million tons of carbon dioxide emissions and 20 million acres of arable land. These are undoubtedly good for environmental protection.

Smart clothing

Leading the new trend of low carbon and environmental protection

Now, if you want to know the metabolic cycle, blood flow rate, muscle expansion and heart rate in the body, you can not go to the hospital for testing, you can understand it by wearing smart clothing.

Smart clothing built-in biometrics technology can monitor the subtle changes of human body in real time and help people grasp the health condition in time.

Compared with large-scale medical equipment, it is not only convenient and fast, but also low carbon and environmental protection. It is the primary goal of many brand innovation research and development in recent years.

Smart clothing company Athos has launched smart Jersey and sports shorts recently. Its AthosCore chips and sensors can monitor the heart rate, respiratory rate and muscle activity of wearers, and send these data to users' smart phones through Bluetooth.

These small devices can be used for 10 hours in a row, and the weight is less than 20 grams. People can not feel it at all.

Incredible is a bra that integrates the heart rate belt and the functional sports bra, launched by the underwear brand Vitoria (WEIDUOLIYA).

The biggest difference between it and traditional sports bra is that there is a heart rate test belt below, which can monitor the wearer's heart rate and wearing tightness in real time.

The Ra-diate, launched by RadiateAthletics, is a sport T - shirt that helps athletes monitor the specific parts of the body or the training of muscle groups.

It is like a close fitting thermal mirror, instantly sensing the heat emitted by various parts of the body and pmitting information through changes in color so that the players can understand their muscles and blood vessels at any time.

In addition, this T-shirt also has partial heat dissipation, sweat absorption and other functions.

The industry expects that by 2016, the production of smart clothing will jump to 26 million from the frozen state in recent years.

In the future, the smart clothing market, which will lead the low carbon and environmental protection fashion, will usher in a full outbreak.