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    Ralph Lauren Layoffs Involve At Least 750 Jobs.

    2015/6/9 22:26:00 68

    Ralph LaurenLayoffsBrand Strategy

    Ralph Lauren (Ralph Lauren), who created the brand of Polo Jersey and ivy Yap wind, announced that layoffs had begun in mid May, and the whole process will last for months. The official news is that layoffs account for 5% of the total staff and involve at least 750 jobs.

    Ralph Lauren is currently one of the most representative fashion brands in the United States. It is built by American Ralph Lauren. At present, Ralph Lauren owns 25 brands and 470 stores.

    Data released by the end of March showed that Ralph Lauren had 25000 employees, including 15000 full-time employees and 10000 part-time employees.

    About 25000 of the 10000 are working in the United States, and about 10000 are overseas.

    It is not clear how many jobs will be affected by the layoffs, but it is certain that job redundancies will be reduced.

    A spokesman for Ralph Lauren told the media about the intention of layoffs, saying that Ralph Lauren will set up a brand new management structure with the aim of "expanding growth, promoting operational efficiency and saving financial expenditure" to ensure the consistency of products and brand information across the globe.

    This change began in February this year.

    In April of this year, Ralph Lauren made a major change in management and promoted the former chief financial officer, Christopher H. Peterson, as the president of the global brand. This is a new position. Its responsibility is to manage six brand departments including the luxury brand department.

    Analysis of data released by Statista,

    ralph lauren

    Before 2012, the number of employees has been increasing steadily.

    But in 2012, there were 2000 redundancies.

    According to Ralph Lauren's earnings report, the third quarter of 2015 was mainly affected by the development of e-commerce and the expansion of global shops. The retail sales of Ralph Lauren's company increased by 2%. The net profit of the company increased from 18.7 yuan to 18.7 US dollars last year, or 1%.

    Ralph Lauren company has been doing a lot of work lately.

    First is its

    Retail network

    Expansion plans have been launched.

    Not long ago, at the beginning of the 5 month, Ralph Lauren announced that it would set up a new luxury concept store in Milan to provide high-end customers with new private luxury services.

    The bigger news is that it has been independent for many years.

    Men's week

    Besides, Ralph Lauren's men's wear series will return to the show.

    On the 20 day of June this year, Ralph Lauren will hold his purple men's show in Milan men's wear week (Ralph Lauren's high-end men's wear) series. At the same time, the black label and the purple men's dress will be merged, and the price will be obviously lowered.

    In addition, Polo Ralph Lauren (Ralph Lauren's young men's wear accessory line) has decided to participate in the spring and summer New York men's wear week in July this year, when the participating brands will also have Calvin Klein, Michael Kors, etc.


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