"Wormhole" Of E-Commerce Development Under The Internet Situation
The clothing industry plays a decisive role in all stages of the development of human civilization. As early as the beginning, equipment manufacturing technology is simple and backward. The traditional intensive supply chain is flourish. Large factories and small workshops all use this as the way to survive. The extensive and slow sales mode is completely in line with the traditional supply chain.
With the continuous advance of the times, the differentiation and complexity of market demand forced the change of the garment production and supply chain, Sinbad has been developing the "wormhole" of the fast-paced, simple supply chain production system.
Clear the electricity supplier chain, dare to choose a "line".
Accompany
Internet plus
The implementation of sina's "small, fast and stable" mode of production is in line with exploring the wormhole in the different time and space of the electricity supplier, mass distribution and strong push consumption, showing signs of conflict of consumption, the opening of fashionable spiritual thinking, the contradiction between simple and efficient social needs, the rigid and rigid pipeline, and the development of stagnant electricity providers, which is due to the fetters of the real supply chain.
The flexible modularization of Sinbad represented the abandoning of the factory concept, and the "central kitchen" tailored to the core of IT control. The batch processing of garment components was processed in a batch manner, and the development of the "craftsman" production mode was initiated, and a more flexible production supply chain system was advocated, and the current situation of personalized consumption inhibition was changed.
Opening up the chains of traditional supply chains and releasing individual consumption demand, and the "multiple styles, small orders, customer brand groups" that Sinbad has been developing has become the wormhole of the development of electric business under the Internet situation, and the choice of "supply chain rigid or soft" is related to success or failure.
Real demand is obvious, electricity supplier situation reversal
clothing
Online retailers
It is a common understanding that the individual gathering effect is amazing, and the development of small supply chain service providers becomes more and more common. The Sinbad supply chain is based on data sharing through the whole process. Through the control platform, TPS and TOC, flexible equipment, big data technology and flexibly, from the production line process, we can further pform and realize flexible production. The traditional mode is mainly based on popular distribution products. Today, sales channels and information are reversed, and the electricity supplier creates a customized mode. Mogujie.com, star wardrobe online competition and Sinbad's "multi variety, small batch and fast personality" line of production purposes complement each other, and strategic cooperation has been launched smoothly.
With regard to the development of investment market, the trend of mergers and acquisitions of textile and garment brands is obvious. With the volatility of stock index, the huge heat shares are in a downward trend. However, the A share financing of garment manufacturing under the Internet + concept is on the rise, and the supply chain mode has been continuously improved, B2B,
B2C
, C2C,
O2O
With the gradual growth of individual patterns, the momentum of personalized consumption is increasing. The upgrading of miniaturization production structure, the flexible reengineering of technological processes, and the pattern of electricity supplier and the value plateau have gradually become a format.
Personalized customization, personalized consumption pattern has been set.
The market lies in guidance and innovation, relying on the innate advantages of Sinbad's flexible supply chain, the promotion of Internet + policy, and the fashion brand.
Designer
A series of platforms such as Amoy factory, mogujie.com, Chu Chu street and so on have taken the lead in building PK stage for designers. 30-50 brands of clothing have been tested in the market. The profit margins of traditional supply chain have been exhausted, and Sinbad practices the flexible supply chain.
At the same time, Sinbad vigorously promotes the FASHIONWORKS support fund scheme, plans to invest 50 million, sends designer members to South Korea, Japan, Europe and the United States and other fashion powers to conduct exchanges and visits, seek inspiration and creative PK, and send them to the world class clothing professional institutions to exchange advanced studies.
The A round financing mode of garment manufacturing has been launched. The brand designers who successfully seize the advantages of the Sinbad supply chain flexible production line wormhole have been successfully integrated. Hundreds of garments have been selected, hundreds of finished products have been tested, and the B2C mode of electric business has been established. Hot selling, explosive money, fast frequency, low consumption, high yield and small batch rapid production are not delaying the sales opportunity of the electricity supplier.
The success or failure of the electricity supplier depends on whether the supply chain is flexible and modern. Even if the layout is not enough, the details will still determine success or failure. The traditional and conservative pipeline supply chain must be changed. It is imperative to take the new era and new characteristics of Sinbad to rely on the big data of e-commerce, supplemented by the flexible supply chain system, and create a small, beautiful, fast, live small batch, multi frequency, brand design group strategy, which will become a successful "line" for the future "breakthroughs" of e-commerce.
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