The Clothing Of Shan Shan: First, Save Enough Capital, Then Consider Not Doing Business.

In the clothing industry, Shanshan has launched a series of diversified business pformation due to the listing of clothing industry, thus forming a parallel pattern of clothing, lithium batteries and insurance financial investment.

However, because of the business model far away from the main business, Shan Shan is usually regarded as "not working properly" by the outside world.

On the face of it, it seems that Shanshan does not work properly, but in fact, the successful pformation of Chinese fir has brought very valuable enlightenment to Chinese garment enterprises.

In the "new normal" period of China's textile and garment industry, many enterprises have shown a weak growth situation.

Reporters through the China Textile Industry Federation spring research follow-up found that a group of entrepreneurs in textile and clothing industry has shown a confused mood, some people even admitted that "can not see hope."

In addition to channel traders, the vast majority of Chinese garment enterprises today operate mainly in two major categories, namely, traditional manufacturing enterprises and Brand Company with light assets operation.

In the long run, most enterprises regard the listing as a medium and long term target.

However,

If we want to expand our business through listing roads and change our fortunes in the way of listing, the first step is to do well in the main business. Only in this way can we get the recognition of capital market.

As the country continues to deepen the reform of the financial capital market, the IPO registration system is coming. This means that more clothing enterprises can go to the capital market more smoothly, so long as your enterprises can sell, willing to accept low prices, and enterprises can reach certain standards, they can go public.

After landing in the capital market, it is a question that must be answered if we choose to stick to the main business or expand other industries to expand our company's performance.

But no matter how they choose,

They are all good samples.

From a practical perspective, after the fir,

Already clothing companies are implementing this road.

YOUNGOR, red beans and Kaiser are living cases.

The reporter even noticed that behind the list of women's clothing enterprises, there are signs and potential of developing investment business.

For the above reality of Chinese clothing enterprises, Zheng Yonggang believes that there is no need to get entangled too much, because enterprises have their own clear positioning. "Making clothes or investing is good. This is like having one child and one daughter in your family. After upgrading, it is a family. It is not a single person, but this is the reason."

Anyway, Shan Shan is always a case worthy of respect and research in China's clothing industry.