The Four Major Pain Points Along The Way Will Be The Main Points And Breakthrough Points.

　　 Direct the four major pain points along the way.

The achievements in the construction of "one belt and one road" are gratifying, but the "pain spots" are worth our attention. At present, " The Belt and Road Initiative The "pain spot" is the main point and breakthrough of future work.

　 "Pain point" 1: the strategic environment needs to be optimized.

The main resources of the country failed to integrate successfully, and the government, enterprises, experts and scholars failed to effectively link up with the four main resources, such as intellectual resources and media, and failed to form a resultant force. 3, at the cognitive level, some people thought that "one belt and one road" means obtaining energy resources and exporting excess capacity. Some people think that "one belt and one road" is to challenge the hegemony of the United States. Some people think that "one belt and one road" is to restore the new tributary system. Others firmly believe that "one belt and one road" is the largest uncompleted project in the history of international relations, leading to the fact that the domestic people and the international community do not know what the "one belt and one road" is, and such a "cognitive entanglement", it is very difficult to ensure that the work is carried out smoothly. First, the domestic pain points are: 1, the operational level, the grassroots generally hope that the central authorities say that the grassroots innovation is not enough, top-level design and grassroots innovation lack effective interaction; 2, the main level.

Second, the international pain points are: 1. In the view of the international community, the "one belt and one road" principle has more initiatives and less operational content. 2, failed to understand every silk road country: often regard the 22 Arabia countries as a whole, regard five Central Asian countries as a whole, regard ten ASEAN countries as a whole, and regard 54 African countries as a whole. Accordingly, a uniform "packaging policy" should be formulated accordingly. But in order to truly live in the "one belt and one road", we can not deal with the Silk Road unilaterally and simply and unilaterally. We must truly understand every country and every group's expectations and needs for China. The taboo of strategy is general and superficial. 3, China, the United States, Russia, Europe, India and other big countries have a serious lack of consensus on the "one belt and one road" cooperation.

All kinds of misunderstandings and misunderstandings of "one belt and one road" are rooted in the lack of strategic thinking. Therefore, we should strengthen the study of "one belt and one road" with strategic thinking, and pay attention to three problems: first, we should not treat and evaluate the "one belt and one road" international cooperation initiative with superficial and myopic vision. We should focus on solving the contradictions and problems that may arise in the long term development. Secondly, we should not adopt a closed and conservative attitude to carry out the propaganda work of "one belt and one road". On the one hand, we must strengthen our self propagating efforts, and on the other hand we should strengthen the intensity of overseas communication. Thirdly, we should not use fragmented and fragmented methods to study the "one belt and one road" International Cooperation Initiative. We should study the "one belt and one road" in a systematic and scientific way.

At present, our diplomatic team building, financial and material input, institutional and institutional updating, resource allocation coordination, and ideological and mental transformation are somewhat lagging behind the situation.

Concept agreement and value identification are the basis of successful cooperation. Often speaking, "do in Rome as the Romans" is a gesture of initiative integration and a respect for other countries' values and culture. In the process of carrying out the "one belt and one road" process, we must face all kinds of problems brought about by cultural differences. We can analyze the problems on different historical, cultural and religious characteristics of the countries along the line, face the differences, find the resonance intervals between the two sides, and seek the synergy of value, so as to establish a win-win development mode on the basis of maintaining their original individuality.

In the trend of globalization, "one belt and one road" needs an international perspective. In cross-cultural exchanges and cooperation, we emphasize that products and services should be geared to the global market and meet the different needs of consumers in different markets. The globalization thinking of "one belt and one road" can be said to be a philosophical thinking, and different modes of cooperation should be formulated according to the country's situation and its value orientation. Only in this way can we get the recognition and support of the countries along the road.

At the same time, in the process of carrying out the "one belt and one road" process, we need to have enough confidence and confidence to inherit and expand "opening to the outside world", "exchanging each other's needs", "equal exchange", "good neighborly friendship" and "peaceful development". Mutual benefit and win-win situation The concept. Enough self-confidence can have enough personality, and "one belt and one road" can achieve win-win cooperation and cultural mutual cooperation among the countries along the line.

Led by the government departments, the rising situation in various localities can easily lead to external defense psychological amplification, constrained by the internal environment and institutional influence, and bustling in the construction of the site. The interaction of commodity culture technology and international trust of natural resources can not meet the economic development goals of mutual benefit and mutual win and the value recognition of Member States.

The biggest pain of "one belt and one road" is that the strategic layout is pushed forward under the tactical perspective. Along the way is a strategic layout, which requires a long time to paving and accumulating at home and abroad. However, most of the domestic participants are thinking from the perspective of tactics, and show a tendency to be eager for success, good luck and good deeds, and aggressive pursuit of profits. All of these may lead to negative consequences of ignoring reality, haste, failure, and internationalization of domestic thinking and mode, which will have adverse effects on the long term, stability and security of "one belt and one road".

Rules are the biggest pain points, including country and country, people and people, enterprises and markets, etc. When the balance of power is in harmony, compromise is the rule; when the disparity of strength is great, it is a rule to efficiently implement or strive for it. {page_break}

　　 "Pain spot" two: defects in external communication

One of the biggest pain points of the "one belt and one way" initiative is that the foreign propaganda agencies have not been able to successfully disseminate the connotation and the concept of the "one belt and one road" to the outside world. Foreign countries are still not deeply aware of the initiative. Some of the countries along the line even misunderstand deeply, especially by cultural conflicts and conflicts of interests. Some international public opinion has made many negative evaluations of the "one belt and one road" initiative, and even there is a smear situation. For example, some people are still saying that "one belt and one road" is the "Chinese version of Marshall plan" or a challenge to the US "trans Pacific Partnership Agreement" (TPP).

Some scholars in Russia and India worry that the "one belt and one way" will challenge the existing regional and global economic system and exclude the interests of other countries. Some Southeast Asian developing countries are worried about "economic control" or China's intention to rob local resources. In my opinion, the "one belt and one way" initiative should be disseminated abroad in an accurate way so that countries can understand their connotation and intention, feel the opportunities and benefits brought about by the initiative, and do their best to eliminate misunderstandings of the various countries, so as to create a good public opinion atmosphere for the smooth implementation of the "one belt and one road". We should give full consideration to the particularity of cross border communication, reduce the instilling mode of communication from the inside to outside, and from top to bottom, and consider more ways and means to avoid repeated mistakes in the past propaganda work.

In addition, the present publicity is mainly aimed at the overseas dissemination of the countries along the "one belt and one road", which is not enough for the dissemination of the "non" countries. It is easy to form the difference between "we" and "them". The difference between them will lead to the emergence of new opposition camps.

Tang's monk went out to learn from the country because he failed to do well in overseas communication, which led to frustration everywhere. At that time, the work of overseas communication in Tang Dynasty was basically impossible. The Tang Monk only knew how to read the book, did not propagate in many directions, and made three famous disciples of Tang monk. The countries and monsters in the road did not know very well. If they knew that sun Dasheng was in the ranks, they would weigh up again before they could catch Tang Seng. In addition to overseas communication, national studies are also important. If you know beforehand that some countries do not welcome monks and some countries are daughters, they can avoid them.

Chinese enterprises need to learn from their experiences and lessons. All the monsters know that Tang Monk meat is immortal, and they all know that Tang monk has come, but they do not know that Tang Seng has bodyguards. This shows that as a disciple of the Western Great Buddha, the western media know how to propagate and package Tang Monk and approve Tang Seng's approval of a flower, but the media in Tang Dynasty did not have that consciousness.

From Tang Seng's birth to the monk, the Tang Dynasty media packed him with a deep hatred for society. It is the kind of "I am poor, I am very bitter, so I am honourable" propaganda of the old caliber. Two-way communication More self talk leads to no communication, misunderstanding and doubt.

At the same time, publicity needs to be grasped, and there should be other safeguards and promotion. There is a systematic project. Otherwise, even if Tang Monk's bodyguard Sun Wukong is very strong in propaganda, the monster will catch him up immediately, and will eat him immediately. He will no longer ask friends to come together to enjoy Tang Monk meat. Therefore, the publicity work may also require major reforms, such as Hong Kong style culture and desktop culture.

There are both positive and expected aspects of the public opinion environment around the "one belt and one road". There are also negative and suspicious aspects, even to a certain extent, there is a misunderstanding and misunderstanding. The correct expression of "one belt and one road" by oneself is the prerequisite for the correct understanding of the outside world. In order to create a positive atmosphere of international public opinion for the promotion and implementation of the initiative in order to correct misunderstandings, increase trust and dispel doubts in time, and create a positive atmosphere of international public opinion for the promotion and implementation of the initiative, it is necessary for the relevant government departments, policy and academic research circles, business circles and media circles to introduce a consensus on several basic issues of "one belt and one road".

The author summed up "six more talks, six less lectures": 1, more about "initiative" and "cooperation", less about "strategy" and "geopolitics". 2, we should talk more about "co - operation, co construction, sharing" and "docking". 3, we should talk more about "openness and inclusiveness" and less about "China Center". 4, more about "economic cooperation", less about the "Chinese version of the Marshall plan". 5, more about "benefit the national students", less about "China's overseas interests". 6, more about "China is a defender of order", less about "the decline of the United States" and "crowding out the United States".

One of the pain points of "one belt and one road" is its urgent need for intensification and innovation. At present, the external communication of "one belt and one road" is just like the short board of China's overall external communication. It can not tell stories but shout slogans full of gunpowder, such as the leader, bridgehead, strategic layout and so on. It is believed that the realm of external communication is "the resonance of value between the recipient and the recipient", and storytelling is an effective way to arouse resonance. Use your heart to tell stories, to deconstruct logic and communicate your mind with stories full of true feelings. It is the most common and effective way of international communication. The so-called resonance is the resonance of frequency and produces the greatest energy. The same fundamental value in cultural differences will produce positive energy for the "one belt and one road". Conversely, the empty and dogmatic improper propaganda will not only affect the external communication effect of the "one belt and one road", but may even backfire, which will cause great resistance to the "one belt and one road" promotion.

The pain points of propaganda are often pushed by the slogan of stylization. It is difficult to arouse people's sympathy. On the contrary, Egypt's tourism slogan is "touchable classics". Czech is "Czech is full of stories", India is "unimaginable India" and Taiwan is "TouchYour Heart". Hebei has used "so near, so beautiful, just in Hebei" for Beijing, Tianjin and its surrounding areas. We can draw lessons from the above experience and draw up a theme for the documentary of "one belt and one road", and tell a good story around the theme.

To strengthen the external communication and cultural cooperation along the "one belt and one road" area, business models should be adopted as far as possible. From the practice of radio and television going abroad and the overseas landing of TV programs, in the past, we had taken the form of film donation and aid construction, and the results were not very satisfactory. The foreign acceptor put the TV clips we gave to them in an unimportant period or at random, and the audience had great opinions. Later, we tried the way of business cooperation, such as program income sharing, program switching or joint establishment of channels, so that risk sharing, sharing of interests, and the enthusiasm of the other side were greatly improved. For example, the rich channel of CCTV founded in Japan, the the Great Wall platform of China, the CCTV panda channel, which has attracted widespread attention from the international media recently, and the TV documentary "China on the tip of the tongue" and so on, all adopt the business cooperation mode, which has achieved good communication benefit and economic profit.

This year, the author intends to make a documentary on "one belt and one road". This is a major project of the country's external communication capacity building. It strives to learn from the general communication concepts and operational experience of BBC's "Chinese coming," and other documentaries. Through storytelling and real experience, it tells the story of China and delivers Chinese voice to let the world understand the well-being and change that an open, tolerant and friendly China is about to bring to the world, and communicate in a rational and sincere way, seeking value resonance. {page_break}

　 "Pain point" Three: the soft power level of enterprises and humanities needs to be optimized. Brand awareness Need to be improved

Good products must be highly integrated with others in terms of values. They can not only give others spiritual guidance, but also give people strength. If we turn the "one belt and one road" into a product, what soft power should we have besides capital and industry?

"Along the way" is definitely a "public product" that is available to the whole world. So what kind of experience do other countries need to choose our products? Do we have enough ability to achieve spiritual guidance and give them strength?

The construction of "one belt and one road" must attach great importance to the optimization of the soft environment of international economic cooperation and effectively escort the Chinese enterprises to "go out", "go in", "go up" and, when necessary, "come back". It can be said that in the construction of "one belt and one road", the optimization of soft environment is becoming a hard task and a hard nut to crack, which is largely related to the mission of Chinese think-tank.

The main body of "going all the way" is human beings. It is a thousand Chinese enterprises with consciousness, ideas and values. It is a modern Chinese with cultural conservation and endowments and great open concept. Only when we have a correct view of external development can we discuss the win-win and win-win situation of projects, capital, technology and development effects. If our enterprises do not have the correct concept of cooperative development, our people do not have an equal and just social mentality. If the country lacks the sense of responsibility of big powers and the courage and courage to reshape the new rules of world development, "one belt and one road" can not develop healthfully and sustainably.

If our enterprise's production concept is not advanced, product quality is not guaranteed, and problems can't be solved in time, it will become problems or even produce corresponding contradictions and crises, which will affect the correct implementation of "one belt and one road" in China. Moreover, the pursuit of market profit maximization is the essence of enterprises and the driving force of enterprises to go out. Therefore, we can not idealize the behavior of entrepreneurs. They not only support the enthusiasm of enterprises to go out, but also have the guidance of correct ideas, moral reasoning, and the restraint of relevant production policies and the supervision and restriction of laws and regulations.

The pain is in soft power, not knowing what our soft power is and how it will grow. The real brand enterprises have soft power, otherwise, how can they stand on their feet? We should encourage HUAWEI, Alibaba and other brand enterprises to go out, and even encourage the brand enterprises like The Emperor to go out for 100 years, so that they can have real strategic execution and strategic fulcrum.

There are few people who really understand the "one belt and one way". Most people are flickering and have to put aside the big shelf. We should be willing to be a pupil and do a good job in research. We should neither blindly be optimistic and rush to the herd. Less empty talk, more practical work, doing middle school, learning while improving.

If China's weak soft power is not fundamentally improved in the future, it will have to rely on hard power to break a path.

It is understandable that enterprises should aim at economic benefits, but they must not waste their efforts and be short-sighted. That will damage the long-term interests of the whole country. The current economic development is not an era of primitive accumulation. {page_break}

　　 "Pain spot" Four: The attitude of the countries along the route is complex.

We must pay attention to several points in the process of promotion.

First, we must not become a hot headed barber. Only we ourselves are full of heat and demand, but lack of enough cognition and excitement in the world.

Second, as soon as possible to cultivate and excavate diplomatic talents, diplomatic talents are not just those who speak foreign languages, but truly elites who know the local culture, customs, politics, economy and even religion, and are knowledgeable and magnanimous. Diplomacy needs wisdom and culture.

Third, avoid falling into the state of self talk. "One belt and one road" should be a two-way relationship of cooperation, not only China's output to overseas projects, but also its introduction. It includes reciprocal economic benefits and cultural introduction. Therefore, "one belt and one road" is Two-way interaction All countries must join forces in good faith and equal attitude. We do not need to count the number of countries, but seek quality.

Fourth, the pain point may also be the high expectations of some poor and backward countries. We are not going to aid foreign countries, nor are we going to invest and aid freely, but to win and build together and share prosperity together. Therefore, the definition and goal of the "one belt and one road" must be clear, vague and vague.

Fifth, Chinese enterprises should go out and invest in factories. They should sincerely help local countries to solve their jobs, and help the state along the lines, and contribute to their development. This is an important way to get the hearts of the local people. In January of this year, I was invited to visit Mauritius to learn that a Chinese company invested in the region and signed a 90 year contract. However, after the land was put in place, Chinese enterprises did not carry out any construction within eight years, which led to the last government's resignation.

Sixth, there may be many pain spots, many countries just wait and see, but do not really participate in it. When it comes to joining them, when they are in trouble, they will not sincerely support. Therefore, we need to have independence and awareness of prevention, and we need to be flexible. Seventh, cultural exchanges should be equal and fair, and exert the power of the people as much as possible. We should weaken politics and study dialogic channels and interactive mechanisms among different nationalities and religions.

Countries in the region are full of misgivings, and the power of the big powers is in the dark. Our internal relations need to be straightened out. Before going out, we need to find out what is "one belt and one road". We need a correct view of righteousness and profit as a guide, and we need complete policy and theoretical guidance. Enterprises going out is in the front line game, what needs to be publicize, what to propagate, what to do and what to do; how to interact with the motherland thousands of miles away, we need to think seriously. Our enterprises will face challenges in strategic orientation, acculturation, laws and regulations. How to develop healthily and continuously in a foreign country, how to integrate the interests of the enterprises and the interests of the motherland into one, and how to achieve the win-win situation with the countries along the line, is the key point of "one belt and one road" with a strong vitality.