Clothing Stores Should Understand The Way To Make Money.

When each item enters the store, the owner usually raises the price by about 50%.

If the price is 60 yuan per unit purchase, each friend will sell 90 yuan, gross profit is 30 yuan; if the purchase price is 50 yuan, then each piece of clothing can be sold for 75 yuan, gross profit is 25 yuan, and the profit of 5 yuan is reduced, but this has become the advantage of a friend.

The first case: if someone else's clothing sells for 90 yuan, friends can sell 90 yuan, so gross profit can reach 40 yuan, and friends' profits are at the highest point.

The second situation is: if others see a friend selling 75 yuan, and the price is adjusted to 75 yuan, then the gross profit of a friend is 25 yuan, while the gross profit of others is 15 yuan, and the profits of friends are still at the highest point.

The third situation is: if the clothing is sold smoothly, others insist on selling 90 yuan for cost problems, and friends sell for 75 yuan, then a friend's single paction price is 15 yuan less than others. It seems that the profit point of friends is reduced, but because of the quality and style, the comparability is very strong, so the turnover of friends will surpass others. According to the 1 to 1.5 paction value, the profit point of friends is still the highest. Under normal circumstances, when the price is low, other shopkeepers can not insist on the high price, so the clothing will be unsalable, so the clothes will be unsalable, so they can only be led by friends, and the sales will return to second situations.

In the fourth case, if this series of styles is unsalable, friends can clear the warehouse at a price of 55 yuan, while other shopkeepers are going to clear the warehouse at a price of 65 yuan, and the loss of their friends is still the lowest.

"Cost saving means increasing profits", marketers are familiar with, but mostly stay in the slogan stage.

If we can really tighten the cost of products under the condition of adhering to the quality of products, how can the profits of enterprises not rise? Of course, the so-called "compression cost" is the exception, and it has its own legal sanction.

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The general positioning is more dead than that of a certain group of people, assuming that the group accounts for 25% of the total population actually purchased, which means that another 75% of the customers will be lost, and the 25% group may be shunted by other stores, so the turnover is smaller.

If the store is all suitable for women of all ages

Then it will lose the personality of the shop, without the target group, which is likely to be highlighted by other personalities.

The beard's eyebrows are caught, but nothing can be caught.

25% of the personal costumes and 75% of the common clothing ensure that the patronage rates of young women and women of all ages are guaranteed. And because of the existence of young women, many 30 year old women will follow suit to buy or personas or public clothing.

And the guarantee of these passenger flows is the premise of volume.

Assuming that the sales ratio of each store is 20%, the daily sales volume of other stores is 100, which can sell 20 items of clothing. The daily traffic volume of a friend shop is 150, and the turnover can be 30. The daily profit of a friend's shop is the highest.

It is assumed that the daily traffic volume of each store is 100, and the sales of all kinds of clothing are 20, so the shops with distinctive personality can sell 20 items of clothing every day, while the friends' stores can sell 40 items.

For product positioning, whether it is playing the theme card or positioning ambiguity, is to improve the potential customer purchase rate, improve sales.

However, no matter the location is clear or vague, it must be clear, that is the balance between the two. Otherwise, the narrow positioning of the sales crowd will lose some potential buyers. If the positioning is too broad, they will be robbed of the consumers by the products with distinct positioning.

The Moderation between this is really thought-provoking.