Yong Wang Moves To Shopping Mall, Rushing Into China Market

In the relatively mature department store format, in Shanghai, Japan's High Island Department stores are located in areas with relatively concentrated concentration in Japan and South Korea, but shops have not been filled up until now.

This shopping mall has also undergone large-scale adjustment, and the effect of increasing catering and experience formats is still not satisfactory.

And after the Shenyang market struggled, Yi Dan Dan finally withdrew.

Foreign retail businesses are developing in China.

Reporters learned that Yong Wang speeds up commercial real estate development and plans to open 50 shopping centers in China by 2020.

In September of this year, the third store in Beijing will open in Fengtai District.

AEON has expanded from the past supermarket business to the commercial real estate sector.

However, from the layout of the city, Yong Wang in the first tier gold city foothold is limited, whether the two or three line market in the increasingly fierce competition to break through the need to add another fire.

In the event held by Yong Wang day, Hara Yuki, President of China Wing Wang Group, said that since last year, the development of aeon in the Chinese market has entered the fast lane.

Following the opening of shopping centres in new markets in Suzhou and Wuhan, shopping centres in Suzhou, Beijing, Hangzhou and Wuhan will be unveiled this year. The wing wing side plans to open 50 shopping centers in China in 2020.

The reporter has learned that the dream of eternal city is a total investment of Yong Wang, Japanese dream and dream city, mainly to develop large shopping centers and lease commercial facilities.

At present, the dream city project has 16 projects in Hebei, Yanjiao, Beijing, Tianjin, Suzhou, Hangzhou, Guangzhou and Wuhan.

Dream city is mainly based on wide area shopping centers and compound shops, with an area of 80 thousand -20 square meters.

According to the information of the official website of the dream city, Yong Wang is looking for a shopping center.

Because of its late start, Yong Wang did not have much idea about the mature commercial area, and more was to step back and choose the potential regional development.

From this year to 2017, there will be 9 projects in the city of dream, which can be found in the location of the project that has not yet been opened.

Wang Yongping, vice president and Secretary General of China commercial real estate Union, seems to be

The industry shuffle period has arrived. The commercial real estate projects blindly entering the market have been sold for a few times. This is especially evident in the two or three tier cities or even four line cities.

The difficulty of entry into the market also reflects the patience of brand owners willing to grow with business projects.

Yong Wang is full of ambition, but the risks and pressures it needs to bear can not be underestimated.

Reporters found that

Is also constantly enhancing their hematopoietic capacity, speed up project returns.

AEON launched its own Molly fantasy children's playground and the magic Bay's children's plate.

According to Yong Wang, Yong Wang fantasy has nearly 80 Molly fantasy children's parks, and there will be 55 stores open this year.

Starting in 2016, there are 60 stores a year, and the number of shops will reach 400 by 2020.

AEON's own brand TOPVALU (TE Hui) has launched more than 4200 commodities including clothing, food and shelter.

TOPVALU products are mainly products of daily life, and the products are responsible for all aspects of planning, design, production, logistics and sales.

From the overall performance of Yong Wang, we can also see that the business has changed from cloudy to sunny.

According to Wing Hang's 2014 earnings report, China's performance has changed from HK $56 million 900 thousand in 2013 to HK $7 million 100 thousand.

Analysis from the North Business Research Institute shows that partners with Japanese partners

Compared with the closure of the deficit stores in Beijing, the expansion pace of Yong Wang shows that it still has great ambitions for the challenging Chinese market.

However, although the Chinese market is very close to the location of the market, the development of Japanese large retail enterprises in China is not expected to be smooth.

From the current development of the best convenience store format, Japan's convenience store 7-11 main operation of the Beijing and Chengdu market compared with the agent mode of Guangzhou and Shanghai, there is still a certain gap.