Clothing Business Man Yan Man Pays Attention To Offline Experience To Invest 100 Million Development Entity Store

Ma Yun is in the near future. Uniqlo In the dressing room incident, the innocent lying gun was ridiculed by the duet hand, and finally discovered a major loophole in the business mode - no fitting room. Although everyone laughed, but the current various kinds of entertainment business. O2O (below the line), to some extent, more and more powerful. Online retailers With the mirror in mind, this experience under the line is always impossible on the line.

Recently, the Internet Women's wear Brand man announced the launch of the "thousand city stores" project, and plans to launch a large number of stores in the country. After hearing the news, some netizens laughed and said, "rather than opening a large number of physical stores, it is better to open a large number of fitting rooms. Line fitting, online buy clothes. " In the days when the store is having a bad day, is it really just a solid fitting room?

　　 Offline shop prying fans economy

"I imagine the" Yin man + ", first of all, from a single women's clothing brand to shoes, bags, accessories, children's clothing, furniture and other categories to expand; secondly, the production, operation, sales, online and offline synchronization; again, the fan community between the fans and fans. Fang Jianhua, founder of Yin man brand, proposed the concept of "Yin man +" at the project launch meeting. He said that the business area of the franchisees only takes tens of square meters, and "0 franchise fees, 0 stocks and 0 soft packages". Every clothing in the shop is unique, and only two dimensional yards on the clothing tag. The style and price of clothes are updated synchronously on line and line. Consumers can choose cash payment or mobile payment. After the payment is completed, you can also pick up the merchandise on the spot or go home to express. If the merchandise in the store is taken away by the customer, the owner can complete the replenishment quickly through the Yin man logistics system.

As long as consumers have a purchase behavior in the physical store, they automatically become "fans". In the future, the "fans" will continue to go back to the physical store to buy or to buy online, as the first "drainage" entity store can get the corresponding royalty. Fans can also choose whether to release the binding according to the service satisfaction of the shopkeeper.

Fang Jianhua believes that this is a thorough supply chain system, commodity system, price system, membership system, profitability and service system integration, which is a reshaping of the traditional retail business mode.

"The core competitiveness of the electricity supplier is fans". Cai Ying, vice president of EMI group, explains that "in the future, more of a fan community will be built. How to make more people recognize your brand culture and walk with the brand is the core of this model. The shopkeeper allows more people to enter the shop and recognised the service of the shop. The more fans are bound, the more profits it will necessarily get. Our core is to turn the product transaction process into a fan trading process, which is totally overturned with the traditional shop concept.

　　 Category expansion of opponents aimed at MUJI products

At present, Yin man has opened 5 stores in Shantou, Anqing, Danjiangkou, Jiaxing and Hefei to test the water for several months. Fang Jianhua and Cai Yingjun did not disclose the detailed financial reports, but Yin man plans to invest 100 million yuan in 2016 to develop the project of "thousand cities and thousands of stores".

It is worth noting that under the concept of "slow life", aiming to build a product that covers the visual range of 7 meters, these products are a slow living space, and every single garment, shoes and hats, accessories and even lockers can be bought home and become part of the family.

Whether Lining, XTEP, lingzhi group and other traditional clothing brands, or Korean clothing homes, cracks, silk and other brands have begun to look for new models, water test clothing O2O.

In the Internet industry view, the advent of the Internet + era, all walks of life are practicing this concept, but the apparel industry to implement Internet + is not easy. On the one hand, the relatively conservative management mode of garment industry makes it difficult to fission in a short time; on the other hand, the rise of the clothing business brand makes the clothing industry see the hope, but also seems to stop in the scope of the electricity supplier, and has lost the power of further innovation to make the industry bigger and stronger, and realize the upgrading of the Internet + industry. The practice of Yin man can enlighten the industry.