South Korea: Affected By MERS, The Department Store Has Launched A "Loss Handling" Discount Activity.

Affected by MERS, the department store has launched a "loss handling" discount activity. Starting from Seoul Xiao Gong Dong head store, Le Tian department store will carry out more than 250 brand discount activities in the silkworm room and Busan and Daegu stores.

Directly hit by MERS (Middle East respiratory syndrome)

We are competing for a large-scale discounted event called "losing money".

From the beginning of this year to May, there was a domestic demand boom which recovered signs. Last month, the MERS incident was plunged into silence again. This is the "emergency prescription" for this situation.

Lotte Department store has been conducting "super scale discount" activities for 3 consecutive months since April.

Modern department stores and new world department stores have also introduced overseas brands.

In the late summer of August, the "season off" was launched two weeks ahead of schedule in midsummer.

In order to deal with the accumulated inventory of summer commodities, the discount rate will also be increased to ninety percent off, and the scale of activities will reach two times more than that of last year.

Originally did not participate in discount activities in department stores.

Chloe and other famous products also participated in the discount.

Famous discount stores and large supermarkets also conduct inventory processing activities for similar reasons.

Lotte Department used 2 big KINTEX stores in the football field for sale.

Lotte Department Store announced on the 22 day, from 23 to 26 this month, will be in the KINTEX 2 exhibition site in Beijing and gyeongshan to carry out "Black Super Show", backlog of inventory discount sales.

In addition to clothing and groceries, electronic products and furniture, even the dessert stores will join the event and hold a small concert.

Lotte Department store said that after the end of the event, starting from 29, with the Seoul Xiao Gong hole head office as the starting point, more than 250 brands participating in overseas brand discount activities will be carried out in the silkworm room and Busan and Daegu stores.

New world department store in Seoul Zhong Wu general store and Jiangnan shop, Busan Centum City store and other places, from 23 to August 16th, launched as low as eighty percent off discount activities.

Modern department stores also play the "overseas fashion discount" activities from 30 days to 16 days next month at the Seoul Trade Center store and the gull Pavilion general store and Busan store.

The scale of the product reached 80 billion won (10000 won 55 yuan), 2 times last year, and the largest one in the modern department store discount sale.

"Saving domestic demand and absorbing consumer demand for famous products"

The big three of the big department stores were making a big sale because of the huge blow of MERS.

Sales of Lotte Department Store decreased by 4.5% last month compared with last year.

Another goal is to match the peak demand of summer vacation in early July at the beginning of -8, and absorb the demand for famous overseas goods.

Li Yuanjun, the representative of Lotte Department store, said: "it is the purpose of this activity to deal with the inventory of cooperative merchants and bring overseas consumption demand back to China."

Some analysts believe that they are affected by the long term recession.

The structure itself is changing.

Jin Yingtai, the head of modern department stores, said: "by the end of last year, in our discount activities, the proportion of commodities in the autumn and winter over 6 months or more was more than 70%, but this spring and summer the proportion of commodities has reached half."

Discount activities are also rare in department stores and discount stores.

Xu Yongqiu, a professor at Shuming University (Department of Economics), said: "the way in which department stores sell goods at a loss, or sell off seasonal products, means beginning to say goodbye to past industry practices."