Canadian Consumers Are Passionate About Online Shopping And Sporting Goods Market.

Canadian consumers are willing to go online shopping. For whatever reason, the business of Canadian businesses is developing slowly. So it also provides a good opportunity for Internet sellers in the United States, Britain and other countries.

　　 Canada For many electric business enterprises, it is an important market. Canadians are also keen on online shopping, and they often conduct cross-border online shopping, mainly because Canadian domestic businesses offer less products and are more expensive than foreign websites. Therefore, other countries' electricity providers can seize the opportunity to provide Canadian consumers with high quality online shopping services and expand the Canadian market.

The reporter learned from foreign media's recent reports that according to the 2014 Multichannel Merchant Outlook report, 84% of us Sellers preferred Canada when cross border sales, because two countries had similar language (most Canadians spoke English and French two languages), with simple logistics and high popularity of credit cards.

Canadian advantage

According to Payvision, 60% of Canadians go to American online sellers, and Canadians account for 37% of the number of cross-border online shoppers across the globe. In addition, the tax laws of many provinces in Canada are consistent.

Why do most Canadians sell products from overseas sellers? This is because Canada's domestic shopping websites offer few choices. According to the Internet association data, only 46% of Canadian businesses have websites, and e-commerce sites are scarce.

PayPal Cameron Schmidt, general manager of Canada, said that only 20% of Canadian companies had network operations, and American products were cheaper than Canada's. Canadian consumers in 2/3 shop on the US or British websites.

Canadian consumers love online shopping

Contrary to the cold attitude of Canadian enterprises, local consumers are keen to access the Internet. According to a survey by market research firm comScore, Canadians will visit most of the websites of all developed countries, and 93% will survey products online before buying. More than half of people use the Internet to buy products or services. EMarketer reported that in 2014, Canada purchased $22 billion 970 million from the Internet, with an average of more than US $100 per order.

　　 Amazon Canada station is the largest e-commerce site in the region. Amazon accounts for 7% of Canada's online retail market, while Costco and WAL-MART account for 1.6% and 1.5% respectively, according to BMO Capital Markets.

Amazon Canada station provides 58 million products, far less than 266 million of us station products. So many Canadians shop from the US. The two websites account for 29% of Canada's Internet sales, according to research firm Euromonitor.

Schmidt points out that Canadians in 1/3 have PayPal accounts, and Apple Pay can also be used in Canada.

What kind of services do Canadian consumers want?

Canadians like promotions and promotions. Misko Kancko, director of international strategy of Canada Post, said that because of the lack of these two activities, shopping cart abandoning rate was as high as 60%. Consumers also hope that businesses can provide a clear return policy and a simple return method. No return policy was found, resulting in a rejection rate of 34%.

Mobile end shopping in Canada

Canadians also like to use mobile devices to access the Internet. 81% subscribed to wireless Internet services, 52% of them using mobile phones and tablets. ComScore estimates that Canadians spend 49% of their Internet time on mobile devices, so providing quality mobile shopping experience is very important.

The above analysis shows that Canadian consumers are willing to shop online, and for any reason, the business of Canadian businesses is developing slowly. So it also provides a good opportunity for Internet sellers in the United States, Britain and other countries.

Canadian sporting goods market has great potential

From the Dunhuang network, Canada has the highest per capita GNP in the world. Its consumption level is high and its participation in sports is extremely enthusiastic. The most popular sports among Canadian people include golf, ice hockey, baseball, swimming and basketball.

In terms of sporting goods retail, Canada is a stable and sustainable market. At present, the main sporting goods in Canada are classified according to the market size: sports shoes, sports shoes, etc. Sportswear Sports shoes and sportswear, the two traditional sports products, occupy half of the Canadian sporting goods market.

According to introducing, Canada has seven major sports products retail channels, and the sales share of each channel is relatively stable. Among them, sporting goods stores account for the largest share, far higher than other channels. On the whole, the distribution of sales channels is decentralized. Therefore, if China's sports products want to enter the Canadian market, it is suggested that more efforts should be made in the professionalism and quality of the products. If Chinese enterprises want to expand the Canadian market, while conducting market research, establish contacts with local importers, and choose the right sales channels according to the types of products and services offered.

It is worth noting that for general consumer products, their packaging and labels must comply with the regulations issued by the Canadian Ministry of industry, that is, the name of the product, the net quantity of the product, the reputation of the distributor and the main office locations in English and French.