A&Y 98 Is On The Way To Zhengzhou'S Young Cowboy Pioneer.

In August 8th,

The young cowboy pioneer brand will be officially landed in Zhengzhou. This also marks the launch of A&Y 98 as the first brand to focus on teenage cowboys in China.

Blow the slogan of teenage cowboy, A&Y 98 will focus as a breakthrough. In the now competitive market of shoes and clothing market, what kind of wave will A&Y 98 debut?

Precision positioning cut into the market blank

The 10 year golden period of the rapid development of clothing brand has been completed. Under the double extrusion of foreign brands and e-commerce brands, frequent shops are emerging.

Is there really no chance?

In the view of the industry, there is no chance to recreate a strong fighter in the business and leisure sector. There is no chance to recreate a GXG in fashion leisure. There is no chance to recreate a Anta in sportswear. Because in these plates, there are already very clear leading brands and brands of the first, second and third tier, and the market has become saturated and mature.

So, where is the new market opportunity? Some experts suggest that it is in the market segment of the consumer upgrading era. So, for the children's clothing market, where are the market segments? A&Y 98 brand leaders believe that the first age of consumers can be subdivided, especially children's plates, from 1 to 1.8 meters tall, with an age span of 15 years old. Their aesthetic, dress needs and habits are quite different. "Therefore, the era of a children's wear brand running through small and medium-sized children is going to be over, and consumers have begun to consciously choose different clothing brands for their children at different ages."

In addition, A&Y 98 emphasizes the subdivision of style. "Fashion wind, leisure wind, sportswear, Academy style, and even subdivision in fashion: hip-hop style, light luxury style and cowboy style are all the different styles that children's wear plates are showing gradually. Parents and older children have been very conscious of choosing their own labels and choosing to dress on different occasions."

This is the current situation of children's wear market after the upgrading of consumption.

So why did A&Y 98 choose teenage cowboys in the age and style setting? For this, A&Y 98 conducted a thorough market research.

At present, the children's clothing market, whether in Guangdong or in Jiangsu and Zhejiang, and most of the children's clothing brands in Fujian Province, is all focused on children, but there are countless parents in the market worrying about not buying the right clothes for 12-16 children.

In many parents' eyes, children of this age group can not buy 1.6 or even 1.8 meters in children's clothing, but they are too old to wear adult clothes.

They need a brand specially designed for 1.4 yards of -1.8 meters, specialized design, whole body code segment.

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A&Y 98 is aiming at such a market blank.

Winning quality and creating full segment products

In A&Y 98

Before its formal launch, it focused on the research and development, design and manufacture of jeans, and the accumulation of cowboy products over the past 17 years. A&Y 98 has become an expert in the field of jeans. "We have always adhered to good product quality, introduced the world's top technology and advanced technology, and built a breathable, wearable and elastic fabric on the basis of retaining the original flavor of cowboys to make them feel more comfortable."

A&Y 98 brand leaders stressed that A&Y 98 also attaches great importance to the development of the edition. "Although many years have grown up, the size of the adults is different from that of adults. When teenagers pursue self-cultivation, they also need to take into account the comfort of the version.

Therefore, each product will be developed through in-depth research and design and multiple version testing to create exclusive versions for teenagers.

It is understood that A&Y 98 has a strong R & D design, buyer team, they go to Europe and the United States to learn the essence of cowboy original design, blending current international fashion elements, according to the personality characteristics of young groups, bring cowboy rich style and style performance.

It is worth mentioning that A&Y 98 focuses on the single item of jeans. In order to meet the needs of all the children, A&Y 98 has a whole body, full length jeans.

In order to highlight the characteristics of this product, A&Y 98 has created its own unique product label. "We will make the product segmentation the ultimate. It is the first brand to form a systematic and standardized classification of size and style in the field of juvenile wear. Consumers can choose their products conveniently through their own preferences and lock products."

A&Y 98 brand responsible person said, A&Y 98 will be divided into 506, 606, 706, 806, 906, representing different types of fitness suitable for different versions.

It is understood that 606 will be the main type of A&Y 98, which is suitable for the juvenile with standard shape.

"Narrow leg pants, middle waist design, self-cultivation edition" is the most mainstream cowboy version of the youth group. Considering the beauty and convenience, the 606 products of A&Y 98 have many choices, such as a zipper or button type, waist opening or waist opening.

The official said that A&Y 98 focused on jeans products, will make this category thoroughly, becoming the first domestic clothing brand focused on the field of teenage jeans.

In August 8th, Zhengzhou's silver based trading city and Manhattan Plaza, A&Y 98, will start a cowboy craze.