China Fiber Museum Opens And Opens The Road Of Chinese Fiber Brand.

　　 "China fiber Museum" settled in Shengze chemical fiber industry to change ideas more yuan

In July 28th, China fiber Museum The opening ceremony was held at Jiangsu Shengze Textile Science and Technology Pioneer Park, and the first stop of China fiber museum's annual exhibition was settled in Shengze.

Duan Xiaoping, President of China Chemical Fiber Industry Association, pointed out: "the establishment of China fiber Museum in Shengze provides an international display window for Chinese fiber and an exchange platform for the whole industry chain. It is a solid extension of the research and dissemination activities of China's fiber fashion trend."

Gao Yong, vice president of China Textile Industry Federation, Chen Xinwei, an investigator of the consumer products division of the Ministry of industry and information technology, Chen Xinwei, director of China Textile and media center, deputy secretary of the Party Working Committee of Jiangsu Wujiang high tech Zone, Fan Jianlong, deputy secretary of the Shengze municipal Party committee, Wang Huaping, the famous designer of China, and the top of Shanghai. Clothes & Accessories Wu Xuekai, design director of the limited company also attended the opening ceremony of China fiber Museum.

From the 4 consecutive year of the "China fiber fashion trend publishing" campaign to the opening of the annual exhibition of China fiber Museum, under the multiple impetus of relevant government departments and China Chemical Fiber Industry Association, the idea of transformation and upgrading of China's chemical fiber industry is increasingly diversified.

　　 The integration of the two platforms

China fiber Museum has been appearing for several years. In the past few years, China's fiber museum will appear every year at the China International yarn and textile exhibition, leaving a deep impression on the professional audience. Only this time, with the opening of China fiber Museum in Shengze, its exhibition will be perennial.

At the scene, there are two names on the door of the China fiber Museum in Shengze, one is the Shengze textile industry exhibition hall, the other is the China fiber Museum. The two part of the exhibition hall is a mixture of museums. The interior design of the exhibition hall uses a large number of popular elements. Entering the door, the first thing to enter is Shengze. Textile industry Exhibition hall. The exhibition is divided into two parts: first, it introduces the long history of the local textile industry in Shengze by combining a large number of beautiful pictures and text materials. Among them, a data introduction tool has been designed and developed in the form of scroll, and with advanced high technology, it can flip the electronic scroll page through manual induction. Two, we rely on well-known enterprises to display various kinds of new fibers produced by local enterprises and weaving them with these fibers. Fabric And made of Tang costume, dress and other clothing products to highlight the overall strength of "Shengze weaving".

Through these two regions, we enter the innermost Chinese fiber Museum. In the most prominent position on the right side of the area, there are two sets of ready-made clothes designed by Wu Xuekai during the "fashion reunion show" unveiled during the "2015/2016 China fiber fashion trend". On the whole, through the combination of a large number of pictures and fiber products display, the museum displays the latest product of the "2015/2016 China fiber fashion trend", and introduces the characteristics of the 4 series of dozens of fibers, such as elastic fiber, Imitation cotton fiber, light fiber, etc.

It is reported that through the standing platform of China fiber Museum, apart from presenting the latest products of every fiber trend, we will also deepen the industrial chain integration through a series of activities such as interpretation of fiber fashion trends, release of popular events, promotion of products and technology applications, leading the development direction of new chemical fiber products, promoting the construction of Chinese fiber brand and enhancing the voice of Chinese fiber.

The joint exhibition of China fiber Museum and Shengze textile industry exhibition hall can form a good interaction between them. Fan Jianlong pointed out that the regional advantages and leading role of Shengze town in the fiber field provided a more convenient, professional and more comprehensive docking platform for the upstream and downstream of the textile industry. The opening of China fiber museum made Shengze an important window for China's fiber to the world.

As for the future functions of China fiber Museum, Gao Yong, vice president of China Textile Industry Federation, pointed out: "we hope to build the China fiber Museum into a platform for technology, information, R & D, design and trade exchanges and cooperation so as to promote the deep docking between upstream and downstream industries and the market. We also hope to take Shengze as the core area and implement the development goals and strategic tasks of the" made in China 2025 "plan as the goal, and establish information search or design from fabric and craft selection, to fabric and clothing, and then to the digital ecological industry chain recommended by production, and establish the big data platform of the textile industry chain, so that Shengze can become the incubator base and industrialization base of digital brand.

　　 Help "Chinese fiber" brand building

As Xiaoping said, the China fiber museum is a solid extension of the research and dissemination of China's fiber fashion trends. Although the annual exhibition of static pavilions and the annual annual dynamic fashion trends of fiber publishing activities are different in form, they share a common goal: promoting the brand building and soft power upgrading of China's chemical fiber industry, and calling the name of "Chinese fiber" as a public brand. This is one of the most important things that our chemical fiber industry must do at the present stage of "new normal".

Under the more complicated macroeconomic environment, the economic operation of China's textile industry has slowed down as a whole. The main performance is: the slowdown in production growth, the slowdown in domestic sales, the downward pressure on exports, the decline in investment growth and the decline in the efficiency of enterprises. Gao Yong said that since 2013, the growth rate of China's textile industry has been lower than the growth rate of the national economy, and has entered the "new normal" before the national economy. The textile industry will continue to grow at medium or even low speed.

Specific to the chemical fiber industry, after years of industry's two digit growth rate, has been driven by extensive production driven mode of development. With the two years of industry entering a new adjustment cycle, the development mode of capacity driven development is gradually facing bottlenecks. How to promote industrial transformation and upgrading as soon as possible, get rid of capacity and scale drive, and find a differentiated, innovative and sustainable development mode has become a pressing matter of the moment.

Against this background, in recent years, the Department of consumer goods of the Ministry of industry and information technology, the China Chemical Fiber Industry Association, Donghua University and the national textile and chemical fiber product development center jointly carried out research on the trend of China's fiber fashion, and launched the "Chinese fiber fashion trend" issue to create the whole industry fiber industry weathervane on the upstream and downstream of the joint textile industry chain. To this year, the trend has been released for four consecutive years, and the annual exhibition of the China fiber museum is the extension of this activity.

In the past 4 years, the "China fiber fashion trend" campaign has played a great role in promoting product innovation, accelerating brand building and enhancing the overall competitiveness of Chinese chemical fiber enterprises, and has also improved the overall competitiveness and profitability of China's chemical fiber industry. Data show that in 2014, the average sales profit rate of China's chemical fiber industry was 3.85%, and the average sales profit rate of the enterprises entering the "Chinese fiber fashion trend" was 18.71%.

For the significance of this series of activities, Gao Yong commented: "all the chemical fiber industry continues to adjust the process."

Wang Huaping, vice president of the Research Institute of Donghua University, has repeatedly stressed that, while innovating and developing products, Chinese fiber enterprises must keep close to the downstream market, effectively communicate and cooperate with downstream enterprises, and carry out the overall interaction and integration of the whole industry chain of fiber, fabric, design and garments.

As a continuous number of years, the trend of Chinese fiber fashion show released. Designer Wu Xuekai has a unique perspective on promoting the building of China's fiber brand and strengthening the understanding of the significance of communication between fiber and downstream clothing brands. He said that in such a rapidly changing era of information and Internet, Chinese textile and clothing brands and Chinese designers have gradually developed new ways to interpret, transform and use the international fashion trend, and even create new trends. Behind these trends, how to transform the trend of fashion into products requires innovative fiber and innovative technology to play its value.

How to combine fashion trends with fiber products with scientific and technological content is worth studying. Moreover, it is often those combination of technology based fiber products and fashion that really create the market and create new value for consumers. Therefore, in addition to the trend of fashion, fiber can create greater market space. In particular, at present, in order to create new heights made in China, the innovation and value of fiber is the new starting point and new value point for the textile and garment industry to further upgrade. Because of this, many famous international fashion designers such as Lssey Miyake and many European sports brands are designing and innovating with fiber as gene. Therefore, fiber with functional and innovative value will become the inspiration and gene of many Chinese fashion designers in the future, and the systematic innovation based on fiber product innovation and fashion trend will create greater market demand and market value, which is a very important factor that can drive the overall transformation of textile and garment industry in the future. Wu Xuekai said so.

Why Shengze?

Fan Jianlong, deputy secretary of the Party Working Committee of Jiangsu Wujiang hi tech Industrial Development Zone and Deputy Secretary of the Shengze town Party committee, said, "it is a natural thing for China fiber museum to open in Shengze." Behind his full confidence, it seems that Shengze is strong in the national textile and chemical fiber industry.

Judging from the large textile industry, Shengze is currently the largest production base of chemical fiber fabrics in the country, with nearly 10000 textile enterprises in the whole town. Among them, more than 2500 textile enterprises and more than 8000 textile trade enterprises, with 3 million 250 thousand tons of polyester spinning, 13 billion meters of textiles and 3 billion meters of finishing and finishing capacity, have formed a complete industrial chain of "silk reeling, chemical fiber weaving, printing and dyeing -- deep processing of fabrics -- clothing production", and the industry has strong matching ability. In 2014, the output of Shengze chemical fiber filament fabric reached 13 billion meters, accounting for 1/4 of the total output of the country.

As far as the chemical fiber industry is concerned, the Shengze chemical fiber industry has strong competitiveness in terms of technical equipment, product quality, enterprise brand, size group effect and industry supporting construction. The whole town has many sets of advanced direct spinning production line with the world advanced level (Sheng Hong has 8 sets). It has great advantages in melt direct spinning technology and functional differential fiber production technology. Its super fine polyester fiber and chemical fiber fabric have strong competitiveness in the national market. At present, Shengze has many leading enterprises in the national chemical fiber industry, such as Sheng Hong and Hengli.

Take Sheng Hong as an example, as the saying goes, first-class enterprises have the right to price. According to introducing, Sheng Hong currently can guide the national market price in three kinds of chemical fiber products with core competitiveness, such as DTY (stretch textured yarn), total extinction and cationic, and the price quoted by other domestic enterprises on these three products should refer to Sheng Hong's product quotation. In addition, the production and market share of MDPTT/MFPET composite fiber, PTT and PET series polyester fiber produced by Sheng Hong are ranked first in China. The polyester fiber differential rate of the company is about 80%. Its products are designated products of Nike, Adidas, Dongli and Di people. The company has also become a supplier of internationally famous retail brands such as Decathlon and UNIQLO.

In recent years, Sheng Hong has been known for several consecutive years as the "Chinese fiber fashion trend", which has further enhanced its influence in the downstream retail market. "In the weaving field, the product development of many enterprises is often passive, and through a number of years of active participation in the trend of fiber trends, Sheng Hong and downstream. Clothing brand Communication and communication are more smoothly, and new product development is better suited to the changing needs of downstream brands, further enhancing the competitiveness of the company. Sheng Hong, Vice Minister of science and technology marketing, said He Teng.

It is precisely because of these leading enterprises that Shengze's influence on the chemical fiber industry is further enhanced. From these points of view, China fiber museum is also reasonable in Shengze.