Home Textile Industry Forms A Brand Industry Chain Through Brand Exhibition.

The development of the industry is inseparable from

The contribution of enterprises at present

The market share of industry brand enterprises is not high. How to expand brand awareness and improve market share? Every enterprise has its own brilliant idea.

Among them, the brand exhibition of the exhibitors and buyers of the brand industry chain has become the vane to reflect the development of the industry.

In 2015, China International Home Textiles and accessories (Qiu Dong) Fair is in full swing.

It is reported that many outstanding home textile enterprises such as Jiangsu dream LAN, Yue Da home textile, Fu sun home textile, Jie Liya, Otas, Ke Lida, and Yasi Ju and Haining, Yuhang, hemp, Zhou Quan, Nantong, Binzhou and Gaoyang will appear in the exhibition.

Brand exhibition attracts brand exhibitors, brand exhibitors attract brand buyers, thus forming a brand industry chain.

China international home textile exhibition, as a brand exhibition, covers the whole industry chain of home textile industry, reflecting the development trend of industry enterprises.

Shaping the competitiveness of brand industry chain

In 2015, under the influence of the domestic and international economic situation, the industry is coming to a "new normal".

Yang Zhaohua, President of the China Textile Industry Association, proposed that the home textile industry should reconstruct the development pattern according to the demand.

A series of data shows that there is no qualitative change in market demand for home textiles, but most entrepreneurs feel that the market does not perform well. The reason for this analysis is that the structure, market structure and channel structure of home textiles are changing.

In order to meet the changing demand of the industry, home textile enterprises are constantly upgrading.

Recently, Fu Sun Group and

Famous clothing brand

Opening the curtain of strategic cooperation, the towels produced will be sold on the Japanese market of UNIQLO.

This is also a solid step for the group to expand its international influence.

Recently, the group has grasped the opportunity for the world economy to continue to warm up, implemented a more flexible and active marketing strategy, constantly optimized the market structure and product structure, and ensured the further consolidation of the dominant position of the international market.

And in the domestic market, the company's market share has been further improved by speeding up market operation and brand building, enhancing product development and technological innovation, improving market resilience and service level.

Recently, the textile base project of Xinjiang Xinyue Silk Road Co., Ltd. was formally put into operation. The project has an annual output of 50 thousand tons of towels and 500 thousand spindles.

Shi Zhongli, vice president of Jie Lai Ya group, said: "we should use the best cotton and make the best towel.

It is a high quality cotton industrial base, and under the policy of "one belt and one road", it has the advantage of geographical location, fully enjoys the preferential policies of the state, and conforms to the long-term development plan of Jie Liya.

Of course, this is also an important measure for the pformation and upgrading of the group.

Every enterprise is pursuing its own brand.

It is relatively easy to set up an enterprise, and building a brand is not overnight. To build a brand of 100 years, such as apple, McDonald's and Coca-Cola, it is not easy to have a brand with high reputation and industry status, but this is the most brilliant achievement every entrepreneur dreams of.

It can be said that brand development runs through the whole process of the development of enterprises and even industries, and the pursuit of brand is always on the road.

At present, the market concentration of home textile industry is relatively low, brand cultivation and industry integration are still in a relatively low stage, no brand products occupy a larger market space, the market share of major brand textile enterprises is not high, and the formation of brand structure with stable market reputation needs a period of development process.

Under this situation, brand exhibition has become one of the best platforms for brand enterprises to spread brands.

The brand exhibition has four basic characteristics: first, it has a high reputation; two, it has good scale effectiveness; three, it has strong authority; four, it has standardized service and perfect function.

China international home textile exhibition has become the best choice for brand exhibitors and brand buyers.

Exhibition upgrading helps improve industrial chain

In the past more than 20 years, China international home textile exhibition has been making joint progress with home textile brands and enterprises. Its own upgrading and development has provided a good display platform for home textile brands, boosting the upgrading of the industry chain.

As early as 2000, Yang Donghui, the consultant of the China Textile Industry Federation and the then president of the China Textile Industry Association, put forward the concept of "big home textiles", and made clear and clear the categories of big home textiles, which provided strategic guidance for the layout of the future "home textiles", and also played a leading role in brand positioning and development.

With the maturing of home textile exhibition and the rapid development of home textile industry economy, the concept of large household has roared out, and all kinds of characteristic and warm life hall have become brand new display channels.

Yang Zhaohua, President of China Textile Industry Association, said that the deep cross-border exchanges between home textile enterprises and furniture, home furnishings and interior design enterprises not only strengthened the crossover and convergence of related industries, but also achieved the sharing, CO prosperity and win-win situation of information resources through integrated marketing channels, so that the concept of "big home textiles" was firmly landed.

At the same time, under the intense competition of the living hall and the homogenization competition, the brand culture has risen to a new height. Therefore, we also see more home display styles that give the brand culture at the scene of China International Home Textile Exhibition.

This is not only satisfying consumer demand and leading consumption inspiration, but also enhancing the brand's own value.

In recent years, the development of home textile industry has gradually returned to the product itself. The higher the voice of smart home, the China international home textile exhibition has become the first exhibition of China's brand intelligent products.

China international home textile exhibition itself is an important information gathering place for the industry.

In 2006, it first released the trend of China's own home textiles. This habit continues to this day.

In 2009, it invited nearly 40 home decoration designers to facilitate the dialogue between home textile enterprises and home decoration designers.

In addition, its sponsored creative design competition and product design competition for home textiles also lasted for more than 10 years.

As a result, the value information of fashion, design, trend, marketing and brand in the home textile industry can be obtained at the exhibition. This function has great impetus to the improvement of the brand industrial chain.

More importantly, in 2011, the Sino Pakistani business forum and the global home textile round table dialogue and other international interactions in 2011 enabled the China international home textile exhibition to continue to win the support of the Belgian, Italy and Turkey exhibition groups. South Korea, Pakistan, Turkey, Morocco and Taiwan exhibition groups in China also gradually participated, and the huge international information played a profound guiding role in the layout of the industrial chain.

Under the rapid development, China international home textile exhibition is also constantly integrating progress.

In 2009, the exhibition of the intangible cultural heritage exhibition was stunning. In 2010, we first saw the wallpaper enterprises in the exhibition. In addition, the entry of the whole household enterprises, sunshade enterprises and other categories improved the overall industrial chain of the industry and played a catalytic role in the cooperation of the brand industrial chain.

In recent years, under the prevalence of Internet technology, the home textile industry as the terminal has actively invited Tmall, Jingdong, vip.com, No. 1 shop, Lanting Pavilion gathering potential, Dangdang, suning.com, jumei.com and other electronic business platforms to participate in the exhibition.

This move with the times has expanded the terminal channel of the brand and promoted the upgrading of the industrial chain.

Brand industry chain is full of innovation.

The social environment of the "new normal" has made the development of enterprises very stressful, but in fact, over time, more and more billowing waves have broken the more dull water. Many home textile enterprises have found new channels, new technologies and new structures under the new social conditions, which is also a change in their brand development.

When profits from all links are no longer simple and more difficult, rethinking the industry chain is a smart way.

Today, "Internet +" has become another hot popular term. Its powerful power and its ubiquitous figure make everyone catch up with this.

In fact, the Internet + sales network marketing, the Internet + manufacturing terminal intelligent manufacturing, and other phenomena in the home textile brand already exist, they provide convenience for consumers, but also brought more brand protection.

The concept of "Internet plus" has undoubtedly deepened the affirmation of this change, enhanced the confidence of executives, reiterated the feasibility of upgrading and upgrading the brand industrial chain and its great room for improvement.

In 2014, the cooperation between Roley and Tai Po network triggered a heated debate. Several investment funds established by Roley have also attracted much attention.

Xue Weicheng, chairman of the company, said that the shortcomings of the domestic textile market were not obvious when the market was developing at a high speed. However, after the stable development period, the growth space of the textile industry will be restricted, and the growth potential of the traditional channels is limited.

The future home textile industry will face the integration of the industrial chain, including the expansion of brand and channel will be relatively large.

It can be seen that a series of actions of Luo Lai's leading textile enterprise have shown the general trend of the integration of the industrial chain, and at the same time, it has also played a leading role in the industry.

The pformation and upgrading of the industrial chain is not only dependent on the efforts of the brand itself, but also plays an important role when the enterprise strives hard.

Xu Cun town, Haining City, Zhejiang Province, has become an industrial chain base integrating R & D, fabric production, curtain wall cloth trade, internal and external trade of sand, finishing processing, finishing curtain sales, e-commerce and logistics pportation. It is one of the typical home textile industrial clusters in China, and has been an important exhibition force for China International Home Textile Exhibition for many years.

Although faced with the pressure of the economic environment of the industry, its innovation and pformation never stopped.

This year, the Xu village government successively organized the Haining China home textiles (spring) exposition, the 2015 "future master" (Haining) China International Hotel Design Competition press conference and the international hotel design trend forum, the "Haining home textile Cup" 2015 China International Textile creative design competition and many other home textile industry's major activities, and signed a strategic cooperation agreement with the European design center, striving to cooperate in the design services, brand marketing and other fields to upgrade comprehensively.

The upgrading and upgrading of the industrial chain of Xu Cun industrial cluster has created an excellent platform and environment for the development of local brands, and has effectively promoted the upgrading and upgrading of the industrial chain.

Under the good environment atmosphere, the brand industry chain's overweight innovation is just around the corner.

At the same time, we also look forward to the August China international home textile exhibition, brand and other aspects of the innovation of the form of industrial chain.