Fashion Experience Hall Can Only Be "Ctrl+C, +V"?

As well as the impact of O2O mode, and the consumption mode of entering the "post-90s" of the main consumer group for the experience, increasing the shopping experience will become the way for the future store to survive.

Nowadays, in fashion women's clothing market, paying attention to the customer experience of fast fashion brands has become the only way to follow the trend of success.

It is reported that the rapid acquisition of China's fast fashion apparel market, UNIQLO, in 2015, the store in China showed a comprehensive speed up trend of expansion, the number of new stores increased by 30% over the same period, especially the famous soft fashion women's fashion brand, and launched the fashion experience of "fashion sense of experience", which is more and more focused on personalized experience consumers, the "shopping + entertainment" experience mode can make them all satisfied.

In the experiential marketing, Bird Schmidt, founder of Columbia business school international brand management center, put forward that the so-called experiential marketing is to redefine and design marketing thinking in five aspects: consumers' senses, emotions, thoughts, actions and connections.

He believes that consumers are rational and emotional when consuming.

Therefore, the design and marketing of the experiential museum must first understand the consumer groups that they are targeting, so that they can "make sense of the truth" and make them become "fans" of the brand.

The consumer group of Zhuo "fashion experience Museum" is positioned as fashion white-collar, most of them are 80 and 90.

Industry experts pointed out that this consumer group has three major characteristics, namely, keeping up with fashion trends, pursuing cross-border sense and pursuing self styled self.

Zhuo Daoshi "fashion experience Museum" fully coincides with the three new consumer demands.

Keep up with fashion trends

Young consumers pursue high speed updates. Fashion is the label that they always follow the trend.

Take the new model of beauty as the brand positioning and deepen the brand image.

Zhuoti fashion experience hall has become a display of its brand image. The store design embodies luxurious, noble and elegant urban style. Especially under the night light, the colorful fashion experience hall, such as the mysterious and romantic color, is just like beautiful, tender and attractive women. Besides, it also experiences the replacement of fragrance, fashion magazines and accessories for the consumers in the museum. It also reflects the trend of fashion in details and follows the fashion trend in detail, conveying the unique personality and taste of the new model.

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Pursuit of cross-border feeling

The new generation of consumers not only pays attention to their personal image, such as dress collocation and hairstyle design, but also pays more and more attention to a more diverse sensory experience.

Therefore, cross boundary and multi sensory complete customer experience is becoming a trend.

Vision is the foundation of customer experience.

All visual factors such as store design, decoration, display, lighting, POP advertising, and so on all affect the individual experience of consumers.

The brand's visual experience will be pformed into the brand image accumulated in the consumer's memory, and become the foundation of building consumer brand loyalty.

Coming to Zhuo duo, it is a fresh and soft breath: soft pictorial Liu Yifei's pictorial, gentle lighting, clean and concise layout, or relaxed or melodious background music.

In the one-stop service experience Museum, customers can also enjoy other leisure products, such as cafes, milk tea shops, sweet heart houses and other leisure venues, to provide customers with a full range of service experience.

Even without buying clothes, white collar workers come in to drink coffee, look at fashion magazines and chat.

From visual, auditory, taste, etc., 360 degrees to create the atmosphere that people do not want to go.

Pursuit of personality fashion

Young women all have their own understanding of self image shaping. When they pursue their fashion experience, they create more exclusive lifestyle.

And their fashion is that everyone can have it, but each owner will get his own different experience, that is, the fashion of personality.

The trendy fashion experience Museum provides personalized matching services for consumers who are willing to receive professional image guidance and image consultants, providing consumers with targeted personal experience.

Consultants make fashion collocation by understanding the factors such as the occupations, preferences and attendance of the customers.

If consumers are still at the stage of rational consumption at the time of consumer consultation, rational consumers have gradually moved towards sensibility after the purchase and collocation instruction.

It is not difficult to see that the essence of experiential marketing is still service, and it is a human centered marketing behavior.

This remarkable market behavior enables customers to feel the fashion and trend of fast fashion brands, but also enjoys the convenience and pleasure brought by professional services to shopping.

At present, in

On the basis of this, Zhuo has launched a cooperative project to recruit "one shop, one shop" partner, and strive to create more fashionable experience of shopping and leisure entertainment service, so that more consumers can experience the fashion experience museum service of fashion fashion + entertainment + consulting service, and create a benchmark for China's fast fashion women's wear market.