Home Industry: Top Executives Frequent Exposure News

Over the past 3 months, 13 executives have resigned one after another, and a fierce resignation of executives has swept the entire home business.

These resigned executives either reveal their whereabouts in a high-profile way or prevaricate with "personal reasons".

But along with the release of the June national building materials home prosperity index (BHI), a voice is growing: the home industry has no future, and the competent professional managers choose to escape.

The data released by the China Building Materials Circulation Association showed that in June, the BHI index was 99.32, down 1.03 points, down 6.41 points from the same period last year.

At the same time, the sales volume of above scale building materials home stores in June was 91 billion 780 million yuan, a decrease of 1.65% compared with the same period, down 10.41% from the same period last year.

Beijing Business Daily reporter learned that this is the first time after the Spring Festival in 2014, the year-on-year ratio has declined.

Is the recession in the industry and poor sales performance? Is the departure of senior executives really fleeing the decline of the home industry?

Compared with several other executives who have been adversaries of the home industry, from here to there, they have not left the home industry. Yu Lei, vice president of the left and right furniture marketing, has directly bid farewell to the industry. When they left, they also expressed their dissatisfaction with the home industry through WeChat.

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The article is full of heroic heroic expedition, but the industry is not very high on him. Whether he is in Xi Ling men, or around the imperial court, he has been in office for less than half a year, and he can not speak of any achievements.

Yuan Boyin, who also changed hands many times, from the real estate industry to the red star, the chief executive of the United States of America, has sensed the whole household industry, and was highly regarded by all circles. However, he finally went out of the way and jumped to the United States.

The home business platform, Merlot, affirmed the rumor that President Yuan Boyin left the company. Yuan Boyin has become the third executives who left the company since May 20th.

Prior to that, brand director Pan Shouzheng, the first founder and chief operating officer Huang Hui, revealed the resignation news in May and June.

For external speculation, the CEO of the United States Lele said it was only a normal change in personnel.

If only the US Lele executives leave office, it may be explained by normal staff changes.

It is somewhat surprising when news of executive turnover is frequently exposed in the home industry.

At the end of 7 months in 2015, four home executives, vice general manager, Su Yanxiu, director and senior vice president of Luo Lai home textiles, Holike, director and general manager of Jiuli Yang, and deputy general manager of purchasing, were resigned.

In early July, Chen Jianye, vice president of good evening home affairs and vice president of Xi Lin men, submitted his resignation.

Before that, Wang Xiaokang, vice president of the group and general manager of the company, and Yu Lei, vice president of furniture, were in June.

Li Danfeng, vice president of Qijia network and Li Kun, vice president of Li Hao group, have confirmed their resignation as early as May.

Collate these executives back, Beijing Business Daily reporter found that the industry downturn is not enough to explain the resignation of the executives.

Li Danfeng became the general manager of the Golden rudder ceramic brand after leaving Qijia network. Li Kunzhi joined the software department of A family furniture company after he left office as vice president of Li Hao. Pan Shouzheng, director of the brand of the Lele brand, moved to the Internet decoration platform Tuba rabbit; Holike director and general Manager Jim Yang Yang clearly stated that he would start his business in the field of integrated doors and windows.

Although the four executives said goodbye to their old club, they were still a household member.

Better prospects for development in the industry.

Comparison

The initiative of others and the departure of Chen Jian, vice president of marketing, were somewhat passive.

In July 1st, the staff of Xi Ling men received the following internal documents. "After the company's research and decision, vice president Chen Jian is no longer in charge of the company's large domestic business department, and the company's domestic business department is headed by Chairman Chen Ayu."

Outside speculation, Chen Jianhuo was issued a "passenger order" because he did not complete the index.

Unexpectedly, Wang Xiaokang, the vice president of the company and the general manager of the online general office, was most likely to have resigned from the company without the expectation of Wang Linpeng, chairman and CEO of the company.