What Kind Of Clothing Enterprises Do We Need In This Era?

The social changes brought about by the development of Internet technology have made profound changes in the consumption groups, consumer markets, consumer preferences and industrial environment faced by traditional clothing enterprises.

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Under the changing circumstances, enterprises only have to cope with changes.

In the era of rapid development of new technologies such as mobile Internet, big data and cloud computing, many industries with its technology support have undergone tremendous changes. Many new formats emerge as the times require, and directly change the traditional industrial structure. The garment industry is no exception.

This also makes people wonder: Yes.

Speaking, whose battlefield is this and whose era is it?

From last year to now, the clothing industry has been in constant turmoil.

Different from the past industrial environment change makes a large number of small and medium-sized enterprises in the vortex of change, this industry change also let many large enterprises involved.

But in the near future, the most sob thing is "baozi quit"

Rumors.

Take the fast fashion brand UNIQLO in recent years as an example, it gradually shifted the single clothing sales to the whole category sales. The sofa, tables, chairs and IPAD were used for customers, and Starbucks was introduced as a service charge.

At the same time, we also strive to build O2O platform, and introduce IC self checkout to build a new ecosystem in the Internet era.

There are also local brands.

Take the United States as an example, it has reached a strategic cooperation with Alipay on the one hand to create O2O payment and sales.

At the same time, the company also denounced tens of millions of dollars in the name of Iqiyi's network reality show "wonderful flower".

IBM, a partner of the global enterprise consulting department, believes that under the changing business environment, enterprises will have great opportunities and space if they can make good use of Internet technology, big data platform, customer centered and product oriented.

But the premise of seizing this opportunity is that enterprises must self subversion of the original mode of operation.

"Enterprises need to be self centered, user oriented, from planning to action, from experience prediction to scientific trial and error, and combine art and science."

In the Shenzhen Fashion Fair "technology leading fashion" forum, IBM related spokesman said that in the current business environment, garment enterprises must take the initiative to innovate.

In the current business environment, fans are the most valuable asset in terms of bidding mode and rental mode.

Obviously, for the new generation of impatient and qualitative consumers, turning them into brand fans can not only rapidly enhance brand sales performance, but also effectively enhance their consumption stickiness to brands.