&#34 From The Designer Of Kuwait; &#34 Of Public Shoes; Have You Seen It?

In the past two years, a designer's name has gradually appeared in the mainstream fashion magazines. She is the female designer Najeeba Hayat from Kuwait. Let's look at the shoes that are very personal from her.

You must be amazed that this is the design that a little hero can make.

And you never think that Hayat, the designer of Liudamila, is a Kuwaiti.

In many people's inherent impression, the war in Kuwait is a fatal link in the battle for resources in the Middle East.

It is not only romantic but also very dangerous.

And these shoes are a kind of subversion.

The aesthetic inspiration of Hayat comes from Disney and Vitoria.

Products, plates and colors remind people of the Bobbi dolls played in childhood.

In fact, the reason why Hayat founded Liudamila is to integrate the elements that can stimulate childish elements into the design of shoes.

The pmission of female visual arts is too old-fashioned and hinders the lives of women.

So she concentrates on designing low heels that are easy to walk. The new series has been released on this year's fashion week in Milan.

Liudmila is not a casual brand. Its brand name comes from the role of The pretty Demon, Hayat's Favorite Russian literature, Liudmila Rutilova.

In 2013, Hayat, a literary degree in the United States, decided to drop out and devote himself to the dream of designing shoes. Liudmila was born.

Hayat is known as the "Encyclopedia of shoes". "If you ask me what spring and summer series look like in Prada2007, I can draw it for you."

Liudmila told Vogue.

Liudmila positioning high-end luxury products, all produced in Italy.

"We make shoes in the best factories in Italy, and this factory also makes shoes for Parda and Chanel."

Hayat once told the Arabia version of Style.com.

A Kuwait designer in Italy

Standing on the ground is not easy. Not speaking Italian is the biggest obstacle to Hayat.

Liudmila's factory is located in a small town in Italy, where almost no one speaks English. The cooperation and communication between her workers and workers are basically based on jumping key words.

Liudmila shoes look very much like Bobbi's shoes, but the positioning of luxury goods has brought tremendous pressure on the craft. According to Hayat, the shoes she designs often need five times of other brands to complete.

In order to ensure comfort, shoe last and foot arch need to be accurate to millimeter, so as to keep balance when walking.

"Take the Leandra shoes, initially, the factory refused to do it for me, because the existing shoemaking process is not very suitable for my special design.

I was desperate for a while, but in the end, we found a more suitable way.

Finally, shoes are almost entirely handmade.

Hayat said she once cried every night, struggling to find a way to achieve perfection.

To be honest, today's luxury goods tend to be conservative, and those pioneering brand names are getting older and older.

And the commercialization of operation makes the new design easy to follow the trend of the big market, and the market gradually becomes flat. In the words of Vogue, the popular luxury is popular now. This is the problem of the times.

Different from the simple design of Celine and other brands, Liudmila's style is really out of place, which is also its biggest selling point.

Though it lacks details, there is little innovation and color matching in ancient times, but there is no denying that little public likes it very much.

At least the two pairs of monkeys were very cute when they met the flat shoes of the mice, like a ballet dream of a playful girl.

Hayat told Vogue magazine that she had visited London retailers, including Browns department, which is popular among fashion people.

"You don't have too much insecurity about design because your product is never compromised, so it's unique in the market.

Strong personality does not make people ignore the shoes on the shelves.

Even if the industry believes that luxury consumers will be attracted to the weak sheep in the past by the display of status goods, I find that some people are looking for something special in this oversaturated luxury market.

Hayat said.

And Hayat's next year's work is to find a suitable exhibition hall in London, and to bring these prominent bow ties and shoelaces to Asia.

"I want to create super fun, bright, exquisite, cheerful, but not artificial shoes.

"She said," I never design high heels more than 10 centimeters, because shoes should take you throughout the day, or even whole life.

Liudmila girls are free, free, dreamers who love life. They need to feel happiness. "