Clothing Store Location Should Know How To Avoid Minefields.

Clothing stores have a longer investment return cycle. Once the surrounding environment changes, it will inevitably lead to unrecoverable investment.

Generally speaking, the new urban planning, public pport facilities and road conditions will have a profound impact on the business environment.

Some of the places that seem to be excellent at present may soon be in trouble of renovation and demolition due to the requirements of urban development and change.

The location of a store decides success or failure. In order to make a scientific and effective decision, we must fully understand the business intelligence, business layout, municipal planning and consumer purchasing habits.

The location of clothing stores must adhere to the principle of "no shortage of goods". It is advisable to give up shop planning without finding suitable stores.

Excessive concentration often results in market saturation.

Sometimes, many similar clothing stores in the same business district seem to be doing well in business, and in fact, they have reached the tipping point of competition balance.

When a new store is added, the market is over saturated, resulting in a lack of money. All of the original money has started to lose money.

In the case of product saturation, instead of continuing to follow up, it is better to adjust our thinking and choose categories that have strong complementarity with existing commodities, so as to improve the commodity structure of the region.

Densely populated

Public consumption is big...

Many brand stores will compete in such a business circle.

However, considering only the location of investment from the perspective of investment return, it is not necessarily possible to maximize the benefits.

For clothing stores, in addition to considering the promotion role of store locations to sales, we should also evaluate their impact on brand image.

To ensure that the brand image is not damaged, manufacturers should also emphasize the cleanliness, hygiene and beauty of their surroundings in the location of clothing stores, and try to avoid grocery stores, restaurants, machinery repair shops and so on.

"Non geomantic treasure land does not marry" is a common mentality existing in the site selection of manufacturers.

They believe that opening stores in downtown areas and commercial centers can drive sales with higher traffic volume.

It is not known that the high rent in prime locations and the operating pressure brought by fierce competition are not acceptable to ordinary investors.

Each region has its own overall commercial network layout.

Where to develop the service industry and where to develop the IT retail industry?

Every city will have long-term overall planning.

The location of the dislocation and the trend of the trend are often not supported by the macro policy and the promotion of the environment.

It is not necessarily a good thing to do business and become a market.

Skillfully borrowing the opponent's potential can often play a positive role in promoting sales.

Where the McDonald's shop goes, where the KFC store goes, this phenomenon is very revealing.

Passenger flow is the main factor that should be considered when choosing a location.

But for clothing stores, apart from considering the overall passenger flow, we should further analyze the effectiveness of passenger flow.

There is a great difference in the effective passenger flow rate between different clothing stores in the same business circle.

It is a misunderstanding of the business circle that the crowded and bustling place is a good business circle.

Shop recruitment, standing licence, display rack,

These common advertising props have a negligible effect on the sales of clothing stores. The proper use of these props can play a 42 role.

Some stores have no independent facade, and they lose their independent advertising space before the shops. They also lose the space to play their marketing wisdom before the store.

Therefore, when choosing a site, it is best to know whether the doors and windows can be converted to the floor type large glass structure, and whether the local government has any special requirements for store recruitment and suspension.

A car owner wants to find a parking lot quickly when shopping, and the elderly do not want to climb a very high ladder.

Everything starts with its own convenience.

Clothing stores must take these convenience factors into consideration, otherwise customers will be reluctant to patronize them.

Although many operators have made great efforts in positioning and business analysis, they can only end up by considering the consumer's characteristics of consumption.

Some stereo, air conditioning.

Entering the newly developed large residential area is due to seeing the huge consumption demand of the new business in the entire business circle.

If there is no competition in the business circle, if all the customers need to buy, they can naturally support a store.

However, such durable consumer goods as sound and household appliances are expensive, and the frequency of purchase is low. Consumers are willing to pay more when they are buying, and goods are less than three.