In The Era Of E-Commerce, Ma Is The Industry That The Internet Is Looking Down Upon.

In recent years, every traditional industry is combining with "Internet +", trying to create a new profit model to promote industrial upgrading.

However, Internet + can not replace the value of offline commerce.

With the development of the Internet, users are becoming lazier, more and more picky, and the flow of information is speeding up to break down the technical barriers. These user behaviors and technological trends have brought a lot of pressure to traditional enterprises.

There are always some industries that are untouchable by the Internet.

First: the traditional industries that are untouchable.

Internet thinking is neither universal nor innovative.

However, some entrepreneurs do not believe in this evil, and they get into the field that traditional enterprises are good at, and they are "learned" by their predecessors.

Entrepreneur Zhang Xiaoran (a pseudonym) once thought that getting the traffic and having a client started his business.

In the early days of his business, he did have proud capital: he founded the "24 hours" aimed at O2O, a local supplier of electricity, and quickly opened the market by "half hour delivery", and only 80 thousand active users were picked up in half a year.

However, Zhang Xiao ran was negligent and the most fatal point.

In Changsha, the number of supermarkets and convenience stores has been basically saturated.

After the "24 hours" online, many local brand retailers also launched a "7 x 24" and door-to-door service within the service radius, easily killing "24 hours".

Now, in order to repay debts, Zhang Xiaoran sold his house and car, and his girlfriend left him.

Second: can not afford the logistics cost.

At the beginning, everything was beautiful.

Daily fresh food production, online design and offline promotion are all very good.

With the increasing number of "fans", Wang Tianqi, the founder of the "daily fresh product", is not happy.

Wang Tianqi counted out a bill for the journalist: making a profit of 10%, making a profit of 10 million yuan, requiring 100 million yuan of sales; 20 yuan / breakfast, 1 working days to sell 25 thousand breakfast; to achieve this goal, it is necessary to never slack off for 2-3 years.

Even so, when more and more office buildings need to be distributed, and the area is bigger and bigger, the reality is that the cost of logistics manpower will increase sharply.

If the building is built or outsourced on the first floor of the office building, it will also require huge capital input for distribution and decompression.

If you raise the unit price? "Breakfast price elasticity is too low, sales will decline rapidly, and the gains will outweigh the gains."

Wang Tianqi said frankly.

In short, the cost of distribution is too high, and the meager profits are all eaten by logistics.

Third: Subversion of the experience economy.

Jiang Yu was laid off in 2001.

Who could have thought that this laid off worker is now the chairman of Hunan Jia Xiang Mei Wood Industry Co., Ltd. (hereinafter referred to as "Jia Xiang Mei"). Jia Xiang has developed into a large enterprise of decorative building materials, which integrates product development, customized production and marketing services. The production area reaches 50000 square meters, with an annual output of more than 1 million.

"Seeing that Anhua is rich in forest resources, after inspecting the timber processing enterprises in Fujian and other places, I set up a home Xiang Mei."

In the early stage of entrepreneurship, Jiang Yu's choice of entrepreneurial orientation is actually very simple.

Now, in Jiang Yu's view, the challenges brought by the Internet today are not only reflected in the impact of offline store sales, but also on the need to re-examine and adjust their brand operation ideas.

For the wood industry and many building materials related industries, subject to the particularity of the industry, the impact of the Internet is smaller.

"The Internet makes shopping easier, but I think the importance of offline experience will become more and more important as people's awareness of consumption increases."

Jiang Yu, for example, people decorate to choose decorative panels, before they need to do accurate measurement according to the needs of customers, need to do two processing, and also need professional installation of workers.

"This is also the direction that traditional building materials stores can exert under the tide of the Internet."

Jiang Yu said consumers can match the demand through the Internet and experience the services under the line.

Where is the new way: we need to constantly create new values in the delivery process.

In the Internet world, there is a talk of arrogance: all industries that have not yet been changed by the Internet will eventually be changed by the Internet.

Admittedly, the game time between the traditional industry and the electricity supplier is happening.

However, there are still many industries that the Internet can not subvert.

One industry insider who has worked in the real estate industry for decades is that the industry that strikes or even subverts the Internet is similar, that is, simply passing on value and not creating value.

And the industry that generates new value in the pmission link is hard to be overturned by the Internet business.

In the early days of the founding of the industry, the Gulf people consulted Ma Yun. "No matter what industries can not be leveraged by the Internet, all products that are sold on the Internet are not sold".

Bay Tian International Building Materials City has such a gene.

In the view of Yi Jianguo, executive general manager of Wan Tian international new office, in the face of the impact of the Internet, the "Wan Tian mode" supported by the multi-dimensional platform of business management services, warehousing and logistics, e-commerce and finance has been explored by the Gulf International. It has become an innovative demonstration of the pformation and upgrading of the professional market in the building materials industry, and has also become a "money making model" between the building materials merchants and the investors.

"Warehousing, logistics, finance, electricity providers and so on, all focus on one goal, that is, to flourish the market."

Yi Jianguo said that all efforts of the WAN Tian people were to better serve the merchants stationed, so that everyone could earn money so that consumers could buy better and cheaper building materials products here.