Net Red Taobao Platform Income Comparable To Fan Bingbing E-Commerce Also Need To Rely On The Face To Eat.

Dong Xiaosa, who became the owner of Taobao in May 2014, is the network anchor of the live broadcasting platform. Every online live broadcast can get millions of visitors.

With the support of fans, in just over a year, Dong Xiaosa's Taobao store is already a three gold crown shop, earning more than six digits per month.

"Net red" shop advocates that big Yi has 1 million 930 thousand fans on micro-blog.

In May 2014, she opened her own Taobao store "my happy Wardrobe". The line was less than a year to achieve four crowns. Moreover, whenever the shop was new, the day's turnover must be the first place for all Taobao women's wear.

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Shopkeeper Zhao Daxi and his husband became friends because of Taobao and finally came together.

Zhao Da Xi spends a lot of energy on micro-blog to interact with users every day, launching samples and photos, listening to comments and feedback from users, selecting popular models, and formally launching Taobao stores after commissioning.

Take the daily new product shelves as an example, the first batch of more than 5000 items will be "seconds light" in 2 seconds, the hot selling situation is like "double 11", and all the new products are basically sold out in three days, basically the sales volume of a physical store under the ordinary line.

The girl who just graduated in 2013 has a factory of more than 100 people to manage.

"How can we cash in the beautiful and time limited capital? Taobao shop is undoubtedly the fastest and most direct way."

Zhao Da Xi said.

It is reported that Taobao platform has more than 1000 "net red" shops.

In 2014, "double 11" activities, sales of the top ten of the women's clothing shop, "net red" shops accounted for a total of seven seats.

In this year's top 618 promotions, 7 of Taobao's women's clothing stores that sell TOP10 are "net red" shops.

Some of the "net red" shops have a turnover of tens of millions of dollars, showing no less than some well-known clothing brands.

Even in the "net red" shop, there has been a shop in just two months to achieve five drilling cases, called Taobao "miracle."

Taobao successfully changed to "net red" incubation company

Behind billions of sales are millions of fans in social media.

In fact, the growth path of the net red people is quite similar: a young and beautiful fashion person is represented by the image of the fashion man, taking the taste and vision of the red people as the dominant, making the selection and visual promotion, gathering the popularity in the social media, relying on the huge fan group to carry on the directional marketing, thus pforming the fans into purchasing power.

According to Jin Ke, director of Taobao, "net red" shopkeeper has a colorful identity. Apart from advertising models like Zhang Dayi, there are independent designers Chen Xiaoying and photographer ten Yuan Poetry Garden.

In addition, a number of E-sports stars such as 2009 (Wu Sheng), Xiao Cang, Miss, Duan Zi, "don't shoot me," and others, have opened Taobao shops, and sales are in the forefront of the industry.

According to the data provided by Taobao platform, the number of female users of "net red" shop accounts for 71%, of which 76% are 18 to 29 years old, and are concentrated in Shanghai, Beijing and Hangzhou.

In "net red"

On the rise of Taobao, the "net red" incubator, represented by the Li family and durian family, has appeared.

These incubators were originally more successful Taobao merchants, but in collaboration with "net red", "net red" were responsible for communicating with fans and recommending goods, while hatching companies focused on store daily operations and supply chain construction and design.

This strong combination mode has already shown its power.

For example, the famous "net red", such as "choking chili peppers", "Guan Auntie" and other famous "net red" Li's, in addition to creating a crown Taobao shops, but also attracted the attention of the venture.