How To Find A Franchised Store And Understand Strategy Is The Best Policy.
To see if your brand is attractive enough, advertising can impress investors. Once there are such investment clients, clothing investment personnel can work hard to convince him.
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Their brand is also a normal thing.
First of all, the company must group the investment team, identify the areas responsible for each group, and formulate relevant strategies. Then each group members will act according to the well divided area, make preliminary contact with customers and make a thorough investigation, and submit relevant investment reports to the company in time, that is, to recruit businessmen to report on the overall situation of the region, so as to provide a reference basis for the allocation of investment resources and adjustment of strategy.
At the same time, after entering the market, the investment personnel should carry out a series of investigation work, which mainly includes some situations of the market and the relevant conditions of customers, that is, the history of cities, population, consumption level, distribution of main clothing business circles, conditions of access to brands of various trade circles, consumer analysis, competitor analysis, etc., and timely pmit these materials to the company in time, and confirm whether the customers in the region are invited to participate in the company's investment promotion conference.
In short, we must do a good job in an all-round way.
Attract investment
Preparation work ahead.
When looking for customers, merchants must distinguish who their customers are and where they may be, which will save customers a lot of time and energy.
Generally speaking, there are several potential customers in the clothing industry.
1. clothing wholesalers who want to pform.
2. originally there were other brands.
Agent
;
3. operators who originally had no agent brand but were engaged in garment management;
4. operators of related industries;
5., there are idle customers who want to invest.
It is one of the ways to invite merchants to join customers through investment.
Through face-to-face communication with market customers, we can better grasp which are the potential customers and what are potential customers, so as to provide important basis for the company to make decisions.
Many people think that the clothing market is a vast sea for businessmen.
But finding customers is not as difficult as finding a needle in a haystack. If you are prepared, you will be able to dig out potential customers.
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Shops that sell the same stuff are everywhere. There must be some special features to get customers to come.
The characteristics of a shop are like the characteristics of everyone.
Shops do not have characteristics, become worthless, it is very difficult to have customers willing to patronize.
If two stores display the same goods, but if the service is different, it will make the goods look different, which is the difference between the characteristics of the goods.
Shop characteristics, of course, to meet the needs of customers.
As for how to play, individual considerations should be taken into consideration.
Besides paying attention to regional factors and opening conditions, we should also consider the income level and cultural level of the region.
If shops are located in areas where workers are concentrated, it is best to remain open on Sunday or holidays.
When necessary, business hours can also be appropriately extended.
But sometimes it may be limited by the realistic factors such as space, personnel, skills, funds and so on. Therefore, we should start with the possible issues and step by step to make full use of the characteristics.
For example, it would be a good idea to focus on familiar, competitive products, or introduce customers to customers by more professional managers.
In fact, the characteristics are not limited to commodities. Other services such as good service, gorgeous shops, and sincere staff are enough to attract customers to come to them if they play one or two characteristics.
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