Shopping Center: High Vacancy Rate Stems From Investment Difficulty

When you ask the electricity supplier how serious the impact on the entity store is, take a look at Wanda Department Store's "batch closes". Dare to ask how to go ahead of the traditional shopping center? At present, there are some problems in the shopping centers of some cities, such as high vacancy rate and difficulty in brand investment, while Wanda, Wangfujing and other traditional industries are looking for ways to reinventer themselves, raise stores and transform assets.

In September 2nd, the China Chain Store Association's "Shopping Center Forum", CB Richard Ellis released a report that at present, some cities have high vacancy rate, brand investment difficulties and so on, and Wanda, Wangfujing and other traditional industries are looking for ways to re organize the business, open up shop and transform assets and so on.

Fan Hongjuan pointed out that the shopping center is very important indicator of geographical location, if it is near the city center, easy investment, low vacancy rate, for example, most of the projects in Hangzhou are concentrated in the urban area, so Hangzhou shopping center vacancy rate is very low, many brands are willing to enter the local shopping center project.

"On the contrary, many shopping centers in Shenyang, Chengdu, Chongqing and other cities have a large number of projects located outside the city, except for a few dominant positions. Especially for newly opened projects, there are no high quality sites, so there is a high vacancy rate in these new open shopping center projects. Of course, the high vacancy rate is ultimately due to the lack of investment capability, and many brands do not want to open shops in remote areas because of the high rental cost and low operating income." Fan Hongjuan said frankly.

Some businessmen pointed out that because luxury goods consumption is low, the main shops are becoming more and more difficult to attract investment, so they can only find some second-line brands as the main stores. Even so, they also need to pay millions of yuan to tens of thousands of dollars in decoration subsidies to the shopping center, which makes many projects high vacancy rate.

Even in the urban area, some location shopping centers are not well managed.

Reporters recently saw in ShangHai Railway Station business district that only a small number of restaurants were open, and many floors were vacant, and no shops were opened.

New State Richard Ellis Commercial real estate and Shopping Mall According to the research report, between 2014 and 2016, nearly 80% of the new supply of retail property in Shanghai came from urban secondary business circles and transactions were very active. The Beijing market, which accounts for 1/6 of the population with high net worth, is more concerned about the potential of property appreciation. Although Shenzhen has a very distinctive consumption personality, many local consumers are shopping in Hongkong, so many of their consumption in Hongkong has led to poor local consumer performance.

"Nationwide, the average market of shopping centers in some cities is on average. vacancy rate Very low, even less than 2%, such as Hangzhou, and Shenyang, Chengdu, Chongqing and other cities shopping center market average vacancy is relatively high, at least more than 10%, generally speaking, the shopping center's vacancy rate should be controlled below 8% is reasonable. Fan Hongjuan, director of Business Services Department of East China, East China, told reporters.