The "Trilogy" Needs To Be Understood By The Clothing Salesmen.

Shopping guide training is a systematic and purposeful job.

The trainers must be flexible in their control according to their ability level, and develop targeted training programs to improve the effectiveness of training.

For example, a salesperson who has been selling experience for more than five years, you tell her about sales skills and product knowledge, is that not nonsense? So, if you are an old general, a college student who is not long after joining the army will tell you how to calculate the trajectory of bullets, would you like to hear it? Maybe you can beat the ten ring of "gun" before you finish talking.

Similarly, for the eldest sisters, only by providing a strong attitude to motivate and satisfy their self-esteem needs can they inspire their potential aspirations and comply with the company's quality improvement requirements.

It is one of the most important tasks for trainers to fully understand the requirements of trainees and conduct research on training needs before launching training.

As a qualified person

We should have the following points.

One is to understand the quality of the goods you sell.

This is the first thing to learn. The fabric, price, style, type and type of goods I sell are different from those of other commodities.

The two is to understand a little aesthetics.

What kind of customers are fat, thin, tall, short and suitable for clothes?

The three is to learn consumer psychology.

First, it must be a good employee who is loyal to his duties.

It is a basic standard for a good employee to faithfully carry out the company's policies, maintain the company's image and brand reputation, and properly handle all kinds of relationships.

Second, he must be a shopping guide.

Having good sales performance; supported by company colleagues; customers are highly satisfied with them; this is the standard to rise to successful employees.

The three step of shopping guide:

Step one: greeting and reception

Warm and thoughtful, communicate with customers and express professional image as soon as possible (uniform, clean, Putonghua, self introduction), courteous Hospitality (smile, gaze, polite language), maintain a certain distance (to give customers room and time), and give consideration to customers.

The second step: communication with customers (negotiation), ten minds, ten ideas, confidence with customers, observation of customers, attention, concern for customers, sincerity, interest, customers' interest, product demonstrations, customer communication, patience, curiosity, and customer service.

Be careful and have a sense of purpose in purchasing decisions.

The third step: facilitate purchase.

The timing and ingenious promotion of purchasing, testing and inspection of goods, opening orders, assisting payment, sending customers, and making a client's return visit.

The spirit of tough character, rich knowledge and service is the three basic qualities that a successful guide must have.

In training, we must "teach and focus on different materials". It is better to form a fixed module for training content, which covers high school and low difficulty. It is as simple and effective as building blocks.

Although there are still some controversies in the training of guide buyers, there are still some things that we all recognize, such as corporate culture, product knowledge, competition analysis, sales skills, counter language skills, management system, attitude motivation and so on.