China Made Electric Business Transformation

Fujian stone lions join hands brand The electricity providers want to transform "China made". Let's see how they do it.

The people's Government of Shishi, Fujian, joined hands with Alibaba to launch large-scale online activities, "China made goods and good source stone lions", attracting nearly 200 Shishi clothing manufacturing enterprises and brand clothing enterprises.

In addition, from 21 to 22 September, Shishi planned large-scale activities of "China's weaving and stone lion clothing" will also be held. The two activities are mainly targeted at Taobao and Tmall businesses. Professional analysis, with the help of the Internet business platform, Shishi wants to transform from "made in China" to "made in China".

"China made goods and good source of stone lions" is a large-scale online activity organized by the Alibaba to collect special products from all parts of the country. It mainly focuses on products of better quality. Many of these brands are foundry type brands, which are not famous but are of excellent quality.

In addition to Shishi's shoes and garments, other special products from other industries in China will also be unveiled in the same period, such as Haining leather, leather clothing and so on. At present, the number of stone lions men's clothing brands that have registered for the "Chinese quality manufacturing - good fortune stone lions" online business has reached more than 120. In addition, there are nearly 40 outdoor sports brands.

"The enterprises that have already participated include CABBEEN, AI Deng Bao, emperor card, rich bird, inherit clothing, etc. Besides, there are many famous brands of stone lions. Cai Jiangpan, the responsible person of Shishi electricity supplier Association, said that these two activities are excellent lions Shishi high quality enterprises.

In July 24, 2015, in order to facilitate the entry and purchase of merchants, Alibaba's Taobao announced that the exclusive "China made" channel was formally launched. The excellent independent brand approved by Taobao will be displayed on the "China made" channel, enjoying the support of proprietary logo and strong marketing support and Taobao university training.

It is reported that Taobao's "China made" channel exclusive domain name is q.taobao.com, which is the first network trading platform focusing on helping manufacturing transformation and upgrading, providing brand incubation for manufacturers, and providing high-quality domestic products for consumers. At present, the enterprises that have joined the "China made" channel have spread all over the country in more than 20 industrial belts.

In the process of transformation, Electronic Commerce Shishi has gradually become a new economic growth point and booster for the development of the real economy. According to incomplete statistics, at present, there are more than 3 enterprises and individuals engaging in e-commerce in Taobao, and the total annual turnover of e-commerce in the city is more than 10 billion yuan (RMB).

In 2015, in the list of Jingdong top 100 counties and China's County e-commerce development report (2014) released by Jingdong Research Institute, Shishi picked three first in "comprehensive 100 strong counties", "network for 100 strong counties" and "online shopping 100 strong counties". In Alibaba group's "2014 China county E-commerce Research Report", "2014 national electricity supplier's list of 100 counties", Shishi ranked second in the whole country.

According to the briefing, Alibaba group has signed a strategic cooperation agreement with the Fujian Provincial People's government, and Fujian will carry out deep cooperation with Alibaba in many areas of "Internet +". With all these facilitation, the cooperation between Shishi and Alibaba has gradually deepened and entered the fast lane.

Shishi event related person in charge of introduction, with "China clothing and leisure city" and "China leisure fabric business city" and other national reputation honor stone lions, is carrying the "Internet +" bonus express, using the advantages of Alibaba and Tmall and other electronic business platform, to promote the profound transformation of the traditional manufacturing base.

The two large-scale online activities are organized by the Shishi Economic Bureau, the Shishi Business Bureau, the Shishi E-Commerce Association, and Shishi. Textile and clothing The chamber of commerce is hosted by Taobao University Quanzhou education institution, Shishi children's wear and children's Industry Federation, Shishi casual pants Association and Shishi Logistics Association.