Internet + Logistics To Build Shoe Industry

In the morning, the reporter came to the shoe city of Linyi, located at the intersection of Industrial Road and Da Shan Road.

The major brands of shoes store in the market row by row, the fashionable and beautiful shoes are uniformly discharged in the shop.

Fan Yuejun, general manager of Linyi shoe city, told reporters that at the beginning of the market, there were less than 20 households, and the market environment was dirty and messy, and the business environment and order were not guaranteed.

In August 2013, after taking over the market, Lantian Group invested nearly 100 million yuan in the market storefront, surrounding greening, underground pipe network, lighting and other aspects to carry out infrastructure pformation, attracting more young entrepreneurs and attracting more young entrepreneurs to provide new development platforms for the two businesses.

Management

Yin Yongbing, the veterans of the great world, is one of the representatives. Yin Yongbing entered the shoe city business in June 2015, and the policy of reducing rent offered by the shoe city provided a platform for the young entrepreneur.

In the shoe city of Linyi, there are still many light entrepreneurs like Yin Yongbing.

"Brand development"

"Fan Yuejun!", said Mr. Fan Yuejun. When baseball players, Chun Da, dragon and Phoenix, imperial pipe, name list, double star and Longdi Europe were landed, they actively inviting merchants along the North Street. They went to Ji'nan, Xuzhou and other places to carry out brand investment, to find new partners to enrich the market, and to promote the prosperity of shoe city.

Yu Zhidong, general manager of Linyi Chun Da leather shoes, told reporters that the company has many famous brands including playboys, old shoemaker, JINDA leather shoes and so on, involving 6000-7000 kinds of shoes for men and women, and nearly 2000 pairs of leather shoes every day.

The brand effect gradually highlights, "Internet +" also takes root in shoe city.

According to Fan Yuejun, Linyi shoe city has actively guided the development of e-commerce. Through organizing business households to participate in e-commerce learning and training, employing experts and professors to enter the market to hold lectures, the level of E-business has been improved. Now the development of e-commerce in Linyi shoe city has accounted for 10%, and it is increasing every year.

Xu Wei, the only shoe in the tide shop, is busy explaining one to online customers.

According to Xu Weiyi, she mainly sells brand canvas shoes and casual shoes, and sells up to more than 500 pairs of shoes a day. Now online sales account for 90% of total sales, which has become an effective complement to physical stores.

"50-300 meters away, each major logistics park is surrounded by shoe city.

Only logistics costs can save more than 50% for merchants.

Fan Yuejun told reporters that Linyi shoe city has a unique logistics advantage under the online and offline routes.

Linyi Xi Ying run household products Co., Ltd. staff said that before reaching the shoe city of Linyi, goods distribution needs to drive nearly 20 minutes to find logistics companies, which will cost a lot of pportation and personnel costs.

In the shoe city of Linyi, because of the large logistics park close to Jin Lan logistics, logistics distribution can be completed in 2 to 8 minutes, which can save 60% of the logistics cost and greatly reduce the operating costs of business operators.