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    Fortune Bird 2016 New Product Conference

    2015/9/25 10:19:00 37

    Rich BirdsNew ProductsFashion And Leisure BrandsBrand OperationMarketingShoe MarketAgentsTrend

    "The world is so big, I want to see it", is dedicated to work; simple life; or open the window of the world; enjoy the freedom of life.

    There are 1000 kinds of Hamlet in the hearts of 1000 people. There are 1000 ways of traveling in 1000 people's mind. Traveling is by seeing the larger world, finding better self, and thus realizing the colourful and abundant life.

    In September 2015, Limited by Share Ltd in 2016 held the theme of "heart brigade" in 2016.

    New product launch

    After 30 years of brand precipitation, birds of fortune have gone from the brand of rich birds to FGN high-end brands, ANYWALK fashion leisure brands, rich birds health shoes, and rich birds' leather products, and gradually burst out of the group's all-around brand vitality.

    In the new product exhibition, each product has a unique style. No matter from product development to strict control of raw materials, and then to the production process, we can see that the rich and precious shoe industry is constantly upgrading the hard power of the product, and it also promotes the market share of the rich bird brand.

    Besides, rich birds

    Footwear market

    The maturity and perfection of channels is inseparable from the win-win cooperation mode established by agents.

    The theme of the thirty year's brand accumulation and product technology, and its advantages in scale and research and development, is the theme of the "order" meeting. The theme of this order is to cater for the psychological needs of the fashionable group. It provides more brand value to the successful people who love fashion and pursue noble and elegant, and also provides a rich brand new trend feast for business partners and distributors all over the country.

    Among them, the FGN brand of Limited by Share Ltd is a new star of high-end women's shoes.

    brand

    Constantly drawing on the global fashion vision and passing on exquisite, elegant, fashionable, taste and confident attitude towards life. This time, with the concept of "beauty Li Yan Yan" as the concept of popularization, aiming at changing fashion trends, women should always shape and make themselves better and brighter in life philosophy.

    Nowadays, in the era of rapid changes in market and channel mode, in order to enhance the efficiency of multi brand operation, the rich and precious shoe industry gradually builds the supply chain mechanism of "high efficiency" and "quick response", so the vertical supply chain integration strategy will be the core strategy throughout the company throughout the year.

    As a brand of rich birds, which has already passed the "thirty Li", the company strengthens the marketing organization construction under the new marketing policy of vigorously reforming, through the fine positioning of various styles of products, caters to the diverse needs of multiple audience groups, ploughs the brand of the rich birds and promotes the brand new vitality, and firmly believes that the new pattern of the new product innovation of the bird of fortune is opened through the core axis of this commodity.


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