Gold Consumption Is Booming. Gold Sales Are Gratifying.

During the national day, Guohua shopping mall sold all kinds of golden monkey products in the year of monkey, including new year's golden pendants, new year's gold bars and monkey's ornaments, such as "instant monkey seals", "Qi Tian Sheng Sheng" and "four no monkeys".

"This year's monkey golden year is a month ahead of schedule," the official told Guohua shopping mall. According to Chinese custom, happy days are often related to the zodiac. For example, the children born in the year of the monkey are much more than the year of the sheep, so businesses also sell the monkey products.

Data show that eleven gold week 3 days, Guohua shopping center gold sales than the 3 days before the holiday increased by more than 3 times.

The sales of yellow gold platinum ornaments of sun gold shop increased by more than 30% over the same period in September, of which traditional gold jewelry sales increased by about 28%, 3D hard gold sales increased by more than 15%, and platinum jewelry increased by nearly 20%.

"The effect of gold rush on consumption is very obvious," Yu Guiying said.

On the eve of national day,

Part of the new year's precious metal products have also been unveiled.

"New Year's products are lit in advance, and they want to start early.

"The enthusiasm", Guohua responsible person said, eleven golden week before the three day, light monkey new year old gold bars, pendants, pendants, children's locks and children's bracelet products sold nearly a thousand pieces.

National Day golden week also ushered in the tide of marriage. Reporters found in Guohua shopping mall, "Feng Zi" thousand fine gold wedding boutique, "sun and moon" series bracelet, ring, platinum lovers to quit "love unlimited", "pure Zhen" series of products before the counter attracted many lovers stop.

Gold sales rose in addition to the National Day itself.

Another factor is that the current price of gold is at a low level.

"Beijing sun gold shop thousands of gold ornaments priced at 278 yuan / gram, eleven yuan per gram cheaper than last year, the price of gold is also the lowest level in recent years", Yu Guiying, general manager of Beijing sun Jindian said that this year's holiday holiday gold store's passenger flow is significantly doubling than usual. Most consumers are concerned about bracelets, necklace and children's gold jewelry.

In addition to traditional gold ornaments, this year's 3D hard gold is also more popular than ever.

"At the same price, you can sell jewelry that is much heavier or better than last year, and it is really a lot more cost-effective."

Ms. Wang said consumers.