Alibaba Online Trading Growth Is Slowing Down

Yesterday, foreign media reported that

The growth rate of online pactions is slowing down.

However, Chinese consumers are improving the purchase budget of luxury goods, which will help Alibaba.

At present, Chinese consumers are willing to

The goods cost up to 4200 yuan, more than 1900 yuan last year.

In the case of slowing economic growth in China, this trend is conducive to Alibaba and Jingdong.

Consumers looking for preferential prices are willing to buy all kinds of products online, such as high-end cosmetics, footwear and handbags.

Alibaba is now trying to drive growth through new services and high-end brands, but it also faces the problem of counterfeit goods.

Rey Zhao, an analyst with Guotai Junan Securities in Shenzhen, said: "luxury goods account for only a small part of the total sales of Alibaba platforms." (Ray Zhao)

However, in the internationalization strategy, Alibaba has spent a lot of energy attracting foreign high-end brands to enter its platform.

Alibaba will usher in the most important promotional activities in the year November 11th.

Last year, Chinese consumers spent 51 billion 700 million yuan in the "double eleven" promotion.

Alibaba said this year it will focus on developing international markets and location based services.

Alibaba is signing more international brands, such as L'OREAL and apple.

In August this year, the company reached a cooperation agreement with Messi's department store to facilitate the opening of an official flagship store on the Alibaba platform by Messi.

KPMG's survey also found that about 1/3 of respondents bought online at a positive price.

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Cosmetics are the most popular products, followed by women's shoes, bags and leather goods.

KPMG's survey visited 10150 people in China.

"If the quality is good, Chinese consumers are willing to pay higher prices," Zalera said.

We choose luxury goods to investigate because it helps you to better understand the economic trend of the high-end market.

At present, China's economic growth is slipping to its lowest level in 25 years.

According to analysts' average expectations, Alibaba revenue will grow by 27% over the same period of the end of September, down from an average of 61% over the past 7 quarters.

According to Bloomberg data, 12 analysts have cut Alibaba's revenue forecasts in the past 4 weeks.

On Monday, the American Apparel and Footwear Association said Alibaba's Taobao platform should be reclassified into the US government's "notorious market" list.

The Association believes Taobao has failed to stop the sale of counterfeit goods.

Alibaba said in an email that it is willing to discuss this issue with the trade association.

The American Apparel and Footwear Association said

It has become synonymous with counterfeit goods. In 2012, after being removed from the list of notorious markets, the Alibaba no longer had the desire to make reforms.

The office of the United States trade representative will compile a list of "notorious market" every year to help the outside world identify fake goods such as jeans and auto parts.

Before the listing of Alibaba, the association opposed the decision of the US government to move Taobao out of the "notorious market".