A.P.C. Invested In Sportswear Follow Up

It seems that the French fashion brand A.P.C., which is totally out of touch with sports, is good at some simple basic funds. Recently, it has chosen to invest in Outdoor Voices. It is not only based on the prevailing heat of sports and leisure, but also recognized by the emerging forces in the fashion industry.

What OV wants to do more is a kind of "

"Production can be worn in skipping, running, playing basketball, yoga, or going out for business casual wear.

At present, the development momentum is strong, the forecast will exceed Lululemon, and wearing OV is considered a fashionable thing.

A.P.C. advertising do not know if you have heard of Outdoor Voices (hereinafter referred to as OV)? 2013 years ago in New York, founded on the internet shop, occasionally opened.

However, because of its emphasis on tailoring, color matching and styling, and the overall taste of the brand, it has broken the law that sportswear is always not good enough, and it has become popular in the United States.

OV got $1 million 100 thousand in May.

According to Fashionista, OV has recently completed its 700 $10 million financing, including the A.P.C. group, which has always been a French and minimalist route. OV will collaborate with A.P.C. in the joint venture, and is expected to go public next year.

Jean Touitou, the founder of A.P.C., said he was a fan of OV. He told the British version of Vogue, "when I saw their choice of fabric, I knew I would fall in love with OV. They were very concerned about fabric, just like us.

It's great to combine real sportswear with real fashion, so there's no way to miss out on investment opportunities. "