Forecast For This Year, Double Eleven Express Or 760 Million Pieces Increased 40% Over Last Year.

This year "

"The war is coming very early. Suning first took the lead in" Ping Jing campaign ", and the" War Within Three Kingdoms main "played the" War Within Three Kingdoms main "attack and the" Jingdong master "strategy.

"Double 11" is approaching.

Also will usher in the annual examination.

According to the latest forecast of the State Post Office, the total volume of double 11 express delivery will reach 760 million this year, an increase of 40% over last year, and the maximum daily throughput may exceed 140 million.

The vast volume of express delivery is the touchstone for testing the best logistics capability of e-commerce providers.

In the face of hundreds of millions of express parcels, various express logistics enterprises have entered the "prepare for war" mode, and the three party express giants such as Shun Feng, Tantong and Zhong Tong have been "recruiting soldiers". Some have expanded the warehouse and increased the number of vehicles.

In the field of electricity supplier's own logistics, Suning logistics, which has the honor of building 5A grade logistics enterprises in China's first electricity supplier industry, has entered the market in advance.

Automation: Suning automated warehouse debugging finished spike friend "Asia first"

In the Suning Shanghai Fengxian logistics base with 35 standard football fields, the staff are methodically carrying out the final inspection of the machine and equipment to ensure that the double eleven automated warehouse can operate normally under the condition of "high load".

"At present, we are making the final debugging, because our small warehouse is the largest in the domestic electricity supplier industry, and the library can meet the storage requirements of about 15 million items. During the double eleven period, we can handle 800 thousand items per day, so we will conduct several inspections before the peak of the express."

Suning Shanghai Fengxian logistics base responsible person told reporters.

It is understood that Suning Shanghai Fengxian logistics base covers an area of 250 thousand square meters, processing capacity of 800 thousand days / day, known as the largest daily processing capacity of 480 thousand days / Jingdong, "Asian 1" was killed.

Speed up: self built logistics speed has obvious advantages.

According to the recently released "2015 electricity supplier logistics report", the distribution of the same city has become an advantage project for the self built logistics of e-commerce providers. Suning, Jingdong and other electronic business enterprises can do that in hundreds of major cities, and provide one day, three delivery, and rapid personalized services.

The report considers that the self built logistics sub warehousing measures will enable the self built logistics system to divide the whole country into several large areas, thus avoiding the nationwide long distance "rush" and further enhancing the advantages of distribution.

According to the data, Suning and other self built logistics can provide services in hundreds of cities.

That is to say, the order will be placed before 11 o'clock the first night, and the next morning will be served.

In recent days, sunning Yun group COO Hou Enlong told reporters that in sunning products and sunning stores and existing network resources, Suning 2 hours will increase to 195 cities nationwide, choosing nearly 2000 products and speeding up the industry.

This experience is also the only thing that can be done in the industry, especially in the express delivery industry or retail industry.

It is understood that this year, double eleven, Suning logistics has more than 10000 vehicles have been ready to go, more than 20 thousand Suning logistics staff are ready, this year double eleven Suning bulk logistics peak operation volume will reach 300 thousand, small logistics peak work volume will exceed 818 two times, exceeding normal 10 times.

Spelling service: "2015 electricity supplier logistics report" -- the highest satisfaction of suning.com logistics in the electronic business platform.

"2015 electricity supplier logistics report" report shows Suning and

In terms of logistics experience, it is ahead of other e-commerce platforms, accounting for 26.6% and 26.4% respectively in terms of logistics satisfaction.

Compared with the third party logistics, e-commerce self built logistics is a big issue in service.

Suning not only requires couriers to deliver door-to-door products, but also launches "delivery and loading integration" service.

It is understood that Suning is the only platform in the electricity supplier that can deliver the package. The delivery clerk is also an installer. It changes the consumer's "two waiting" in the process of purchasing the power to "wait for once, solve once", and compresses the past 72 hours purchase process to 6 hours.

According to introducing, at present, Suning delivery and integration service has completed 100% coverage in the main urban areas of the major cities of China, and the coverage rate of county and county has reached 50%.

The "double eleven", Suning in the delivery and integration services on a new trick.

During the double 11 period, Suning logistics will provide free color TV delivery and integration services in the main urban districts of 12 cities such as Beijing, Shanghai and Guangzhou. According to the industry's loading price, this move will save 30-300 yuan for users who buy color TV, and add chips for the "Ping Jing campaign" on the service.

Warehousing: Jingdong logistics warehousing area is only half of Suning.

Public financial data show that Jingdong's logistics warehousing area in 2014 was 2 million 200 thousand square meters, covering 40 cities, while Suning reached 4 million 30 thousand square meters at the end of 2014, forming a nationwide warehousing and distribution network.

In 2015, Suning continued to invest in logistics. The latest data show that the logistics storage area is close to 5 million square meters. It is building 4 logistics hub, 12 automatic sorting centers, 660 city distribution centers and 10000 express points logistics system.

In the first half of the year, Jingdong did not publish its logistics storage area. Its logistics capability includes only 166 warehouses, covering 44 cities, with only 4142 express points and self promotion points.

Recently, Hou en long told reporters in an interview that "the future electricity providers are fighting logistics costs, who can control logistics costs in two points to win, Suning logistics costs far lower than Jingdong, Suning's logistics cost rate is only 1.12%, and Jingdong has reached 7.18%."

In the industry view, this year "

"The war is coming very early. Suning first took the lead in" Ping Jing campaign ", and the" War Within Three Kingdoms main "played the" War Within Three Kingdoms main "attack and the" Jingdong master "strategy.

And War Within Three Kingdoms will ultimately decide whether success or failure depends on logistics. Suning's integration in O2O, especially in logistics, will become a weapon for the success of the "double eleven" war.