Jingdong Reported That Ali Disrupted The Order Of E-Commerce Market, The 11 Two Giants Were Fighting Hand To Hand.

One side is

On the other side, Jingdong mall, if you are a businessman, if you can only choose one, where will you stand? When the annual double 11 is about to enter the white hot stage,

And Tmall threw the dilemma again.

Recently, Jingdong announced that it had reported Alibaba to the State Administration for Industry and commerce.

Market order.

Alibaba responded that the ultimate solution to competition is to let consumers choose.

Annual

Promotions will be heard by Jingdong and Alibaba in the fight against the gun, but this year, because Ali first launched a double home strategic high-profile entry to Beijing, the battle was more than four.

For the "chopper" party, who enjoys the benefits of big promotion, what is most concerned now is that the competition between the giants does not hurt the service reputation and the choice of consumers.

Jingdong says Ali "big bully"

The news was released through Jingdong's micro signal "Jingdong blackboard".

Jingdong said that it has been receiving information from businessmen in recent days, reflecting Ali's "two choice one" in double 11 promotions.

"Merchants say that the message Alibaba sends to them is that if they participate in Tmall double 11 main venue activities, they will not be allowed to participate in other 11 main venue activities."

Jingdong believes that Ali's behavior is a typical "big shop bully", which has damaged the interests of consumers, damaged the interests of businesses, and hampered the normal market competition. Therefore, it has been reported to the SAIC.

A few days ago, the Jingdong also published similar statements, accusing Tmall of forcing two of its businesses to choose one, and firmly stated that "we must not accept and resolutely resist such behavior. We should also make a clear judgement by the general business: the submission of hegemony can only be a temporary benefit, and the loss will be a long-term interest in cooperation with multiple platforms."

The Jingdong is not only expressing its resolve, but also acting simply.

On the same day, Jingdong punished individual businesses for pressure to temporarily suspend their normal operation or exit activities. One of them, a wooden flagship store, was closed by Jingdong and announced that it would never cooperate again.

However, Tmall officials have rebutted the Jingdong's accusation of Tmall's two election.

In August this year, Tmall announced the signing of a strategic cooperation agreement with more than 160 apparel brands of more than 110 groups. Tmall and Tmall will launch cooperation in new products, O2O, data operation, star resources, brand marketing and service innovation.

Tmall officials say that choosing Jingdong or Tmall is only a rational choice made by businesses themselves.

Ali let Jingdong "face the reality".

Recently, Alibaba responded that the ultimate solution to the problem of competition is to let consumers choose.

"Any competition must face the reality, do not change the topic, I believe you can understand why."

Since 2009, the birth of double 11 has contributed to the largest commercial activity in China's Internet, which has doubled the growth of e-commerce sales.

Take Tmall as an example. In 2009, the volume of double 11 was only 52 million yuan, reaching 57 billion 112 million yuan in 2014.

Such a huge number of changes can not be disregarded by any single business, so every year, double 11 will have a war outside the promotion, among which Jingdong is most eye-catching to Tmall's war situation.

In 2012, around 11 times, the Jingdong launched a large-scale promotion campaign named "Desert Storm". Then suddenly it said that Tmall forced merchants to make two choices and quit Jingdong's "Desert Storm" activities.

The head of Tmall's public relations department said it was "a rumor".

In 2013, Jingdong launched an advertising slogan "not only cheap but fast". It directed directly at logistics, which is one of Tmall's most short criticisms of double 11.

2014 was rather dramatic.

On the eve of double 11, a network media broke the news that Alibaba has already registered the "double 11" trademark. Under this influence, Jingdong can only temporarily replace all advertisements.

Subsequently, the Jingdong issued an open letter, which indirectly confirmed that for some reason it could only sell off its promotional advertising.

At that time, it was widely believed that "some 11 reasons" were registered by Ali.

However, it is reported that the reason why Jingdong's offline advertising is offline is not just because of the "double 11" trademark infringement, but also because of its large number of language and material used to slander and discredit peers in the production and distribution of advertisements.

Ali said that in 2011, Ali filed the "double 11" trademark registration application with the State Trademark Office and passed it the following year.

Just when people were curious about the development of the war this year, the General Administration of industry and Commerce threw out a regulation to try to maintain fair competition in the market.

The provisional regulations governing the centralized promotion of network goods and services formally implemented in October 1st clearly pointed out: "the electronic business platform shall not restrict or exclude the network centralized promotion operators in the platform from participating in the promotional activities of other third party trading platform organizations."

A healthy business mentality is most important.

For Ali, Jingdong is a headache.

As we all know, Tmall has the advantage of clothing and other categories. Jingdong is 3C, and both sides are committed to developing more convenient and open shopping platforms. In recent years, they have tried to reach their best interests.

Not long ago, Ali spent a lot of money to cooperate with Suning, hoping to enhance the advantages of 3C platform.

The rapid development speed of Jingdong in the field of clothing can not be underestimated. In recent years, it has maintained an increase of more than three digits.

The recent struggle between the two sides is especially focused on the online supermarket.

According to the latest data released by Ali, the number of Tmall users in Beijing area increased by nearly 6 times in the three quarter, and the volume of pactions increased by more than 10 times over the same period.

The Jingdong launched a supermarket mad rush in October, with an unprecedented 299 reduction of 200.

Jingdong announced that in October 19th, Jingdong candy chocolate pactions increased by more than 600% compared to the same period last year; on the 21 day, personal care category pactions grew by more than 730%; on the 26 day, cleaning products grew by more than 580%.

The two giants are fighting hand to hand, and even the courier cars in Beijing have been on the bar.

Ali, who has moved to Beijing in large numbers, has set up more than 70% express cars, such as Shentong, rhyme, Yuantong, Baishi Huitong express, painted "Tmall red" before the double 11. The color is basically similar to that of the Jingdong's red express vehicle, and Jingdong is not at all polite.

The Jingdong's internal workplaces circulated on the Internet are also linked with the provocative slogans such as "catching Tmall rookie roasted rookie" and "stepping cat action".

Why does a business Carnival turn into a vicious vicious competition? Most consumers find it difficult to understand.

According to the analysis of the industry, double 11 shopping Carnival should benefit consumers, businesses and even the whole society. Although business competition is inevitable, the way to slander competitors and disrupt the market is not a healthy business mentality, nor is it conducive to cultivating world-class competitiveness.

Double 11 promotion prohibits fictitious original price

Double 11, double 12 promotion activities are approaching, the national development and Reform Commission Price supervision and Inspection Bureau and antitrust bureau yesterday regulate the behavior of online retail prices, specially issued a reminder to the online retail business enterprises, focusing on preventing businesses from using the fictitious original price and other illegal tricks to deceive consumers.

The sale of goods and services on the Internet should be the same as that of physical stores.

The price should be clear, clear and clear, and price changes should be adjusted in time.

No goods can be sold at a price beyond the quoted price, and no fees shall be charged.

In the form of fictitious original price, false discount and so on, which are often misunderstood by consumers, the reminder is also very detailed.

The so-called "fictitious original price" means that the original price of the label is false and fabricated, not the lowest paction price in the first seven days of the promotion, or no paction record has been recorded.

In developing promotional activities for unsold goods, no similar concepts such as "original price", "original price", "paction price" should be used.

In addition, the reminder also requires that all kinds of illegal behaviors be prevented from appearing, including the use of "only today", "today's special benefit", "tomorrow's price increase" and other improper language or other fraudulent, misleading language, words, pictures and other price tags to induce customers to buy; claiming that "special price", "clearing price", "the lowest price of the whole network", "the lowest price of the market", "factory price", "zero profit" and so on, but the price markup is untrue, inaccurate, without basis or no comparison; when promoting sales activities by way of price comparison with other operators or other sales formats, the price meaning is not accurately marked, or the price is not derived from the basis of comparison.

It is also understood that yesterday, Alibaba, Jingdong group and other more than 20 e-commerce platforms and more than 130 online shop operators also jointly signed, promised double 11 promotion "trustworthy and law-abiding operation, do not sell or not to brush."