Cross Border Electricity Providers Do Not Need Price War, Electricity Suppliers Should Return To Nature

At the Alibaba double eleven mobilization conference, there were ambassadors from 39 embassies in the country to give Ma Yun the platform, but in the final 91 billion 200 million sales of double eleven, it is still the main brand of Chinese brands.

In Liu Huipu's view, this is because the essence of the domestic electricity supplier platform is consignment, and the essence of cross-border business is selling and selling. "Under this consignment system, every year eleven of the sales are good. The businessmen are laughing, but tens of thousands of businesses are crying. After every eleven double banquet, the enterprises will be very upset about the goods and returns that have not been sold by double eleven. This is the reality."

Liu Huipu told Tencent technology that large-scale sales promotion in cross border electricity business is more difficult: "because cross-border electricity providers can not return goods, they can not leave the bonded area for re distribution, which limits the development of the entire supply chain."

According to its introduction, the goods sold in China are now available for sale in three or four tier cities, and can even be sold on counters, but the bonded zone mode can not.

When it comes to the value of jumei.com, Liu Huipu said that this is an ordinary promotion: "the real accumulation of an e-commerce company should not be reflected in the day of promotion. If the electricity supplier is too reliant on sales promotion, then consumers' satisfaction with the price is endless. I don't think this is a good thing."

In Liu Huipu's view, the electricity supplier should return to its essence.

Double eleven promotions can not be solved.

The fundamental problem: "double eleven" is acceptable from the perspective of the consumer industry, but this double eleven may be a further deterioration of the real economy.

I hope that the electricity supplier will not lose money forever. If the electricity supplier completes its business system with its own profits, it will eventually become a waste of water.

In Liu Huipu's view, next year will be a year of cross border electricity supplier opportunities and risks. The risk comes from the stability of national policies and the richness of cross-border electricity commodities. "Next year there will be two kinds of cross-border electricity providers to survive. It is difficult for the first kind of enterprises to study national policies, ignorant, and do not take timely measures. The second enterprises are to abandon the index on the product rich line, and lead overseas products to the price war."

Liu Huipu said that the biggest advantage of cross-border electricity providers is to give Chinese electricity providers an opportunity not to price war: "after the domestic e-commerce platform price war, the final result is to kill the product profits, and the brand business has no profit to invest, so that many brands are finally squeezed."

But in the field of offshore outsourcing, we can take more categories and expand more fields to bypass competitors, rather than just staying at price wars.

Tencent technology shows that cross-border electricity providers can meet the richness of China's barren retail market: "at present, the richness of domestic products can not keep up with the changes in consumer demand, so cross-border electricity providers first need to solve the problem of abundance.

Whoever turns the future of cross-border electricity providers into dumping cheap products is putting the cart before the horse. "

Liu Huipu takes a mask as an example: "jumei.com has a high moisturizing mask. It has no sensitive ingredients. It was originally used for systemic adjuvant treatment of skin hypersensitivity patients abroad, and finally developed into an independent cream. Many consumers do not know at all. Is the discount meaningful?"

In Liu Huipu's view, the current cross-border electricity supplier in China is still in the period of category development: "this exploration is very slow. Taking jumei.com as an example, jumei.com has more than 10 thousand SKU at present, but more than 100 thousand SKU has been cut down.

This is because foreign products are abundant, but about seven or eight or more of them are not needed by Chinese consumers, which requires lengthy data accumulation.