"Black Five" The Most Complete Strategy: The Sea Carnival Carnival Chopped The Hands Of The Party'S Treasure.

Black Friday has been regarded as the biggest shopping day of the year, and it marks the beginning of the holiday shopping season every year. This tradition has lasted for nearly 50 years.

The concept of "black Friday" stems from the United States, meaning the annual Thanksgiving Day, the first day after fourth Thursday in November.

People will queue up at the store doorway when the sky is not bright, for fear that they will miss the last big promotion at the end of the year.

This day, a large number of promotional activities triggered by the rush buying boom doubled the profits of shopping malls. Traditionally, red pen records deficits and black pen records made profits, so there was "black" theory, while store employees laughed at the busy day.

This day officially opened the prelude to the Christmas shopping season, seen as the United States.

A barometer of Christmas sales performance.

And in China in the Pacific, "

"It took seven years for consumers to develop the habit of online shopping. With the upgrading of consumers, Chinese consumers represented by the middle class want to buy better products and improve their quality of life.

So black Friday gradually became China.

Carnival Carnival.

Take stock of this year's black Friday players' activities and consumer shopping guides.

Main website:

1, Amazon offshore outsourcing

This year Amazon launched the black five campaign in November 18th, which lasts 18 days to December 5th, and sells nearly 4 million similar products with the same price.

They include Graco, Chicco, LeapFrog, Melissa & Doug, New Balance, Saucony, ECCO, DIESEL, Calvin, Doug, and so on.

It is worth mentioning that before the black five, Amazon also opened up the Amazon China and "offshore purchase" account system. Users can buy the same price products from Amazon's US website directly through Amazon's "offshore purchase", and at the same time, purchase the products from Amazon and China in the same shopping cart.

Amazon also announced the reduction of cross-border logistics postage in Europe, the highest decline of 50%, logistics speed of about 6 to 8 days.

2, Tmall International

From 24 to December 1st November, Tmall launched the "black Friday" special event. The joint activities with Tmall were the Macy, s, Bloomingdale 's, Saks Fifth Avenue and Neiman Marcus of the four major department stores in the United States, all of which are priced in Renminbi, free from the United States shopping and excise tax, guaranteed to the government without any additional cost and the whole order flow information can be tracked.

It is convenient for us to pay directly by Alipay and settle in RMB instead of paying foreign currency exchange fees.

During this period, Alipay also invested 60 million yuan to cash in cash packets to enable users to get more experience in cross-border shopping.

Domestic users can get Sea red packets through Tmall international, Taobao global purchase, and Ali's Amoy platform, and participate in the "black Friday" shopping activities.

3, ocean Wharf

Ocean Terminal started black five cross-border promotion in November 18th.

Starting from 0:00 on November 20th, 20 thousand buyers and thousands of merchants on the joint platform purchased 400 thousand overseas products from 35 countries and regions, including the United States, Japan, Australia and Europe. It is expected that the 27 day of the US black five will peak.

The ocean terminal has organized more than 20 thousand buyers and thousands of businesses at the overseas supply chain.

Active goods come from 35 countries and regions, covering all categories.

There are also the "spike" link in the SKII Christmas suit, 5 yuan spike, LV Red Christmas scarf 55 yuan spike, Chloe Kou Yi pig 550 yuan spike.

4, Su Ninghai outsourcing

Suning launched the 2015 annual carnival in November 24th - November 27th.

Suning's overseas purchase and sale of a list of explosive products listed some of the upcoming black five activities during the upcoming burst products and corresponding discount efforts, including Kate Spade, Tory Burch, ARMANI and other luxury brand new products, including Clinique, Estee Lauder's Christmas, black five gift boxes and other cosmetics and Microsoft Surface Pro 4 and other new products.

Most of the exploded items on the list are close to half price.

5, Jingdong global purchase

In November 21st, Jingdong launched the black five promotion, claiming that all preparations for personnel, stock preparation, warehousing and distribution were over eleven, and focused on the payment process.

During the activities from November 21st to 27, Jingdong purchased the Jingdong white strip for 12 periods without interest, and Jingdong paid 59 of new users 10.

6, NetEase Koala

NetEase koala, which was launched in January, is the new role of black five this year.

Entering the black five cycle, koala launched its activities from 24 to 29, and the sales promotion was divided into three stages: "5 million cash coupons, 1000 snatches and 70 percent off snatches - the last day".

Koala flagship "buying 50 percent off of the world's best goods,"

During the event, 50 percent off luxury goods were seized in the world, and 99 items were selected for 8 categories.

In addition, from November 24th onwards, the 500 yuan Thanksgiving cash coupon will be launched in a crazy rush ahead of time. On the 27 day, users with an order of 399 yuan will be able to use the 1 yuan second Meizu phone every day.

As another big boost after the double eleven, the NetEase koala mother and baby, beauty makeup, home care, clothing bags, nutrition and health care, imported food and other categories will be involved.

In terms of the overall sales volume of double eleven and the nature of black five, big category of light luxury (big cosmetic + clothing bags) and home care products will be more vigorous.

7, honey bud baby

During the black five period, honey buds, as always, offered a discount, such as a maximum of 199 and 100 reduction. It also introduced a very novel way of Playing: that is to launch PK between the four warehouses of the honey bud as the latitude of the warehouse.

Specifically, it requires Chongqing bonded warehouses, Ningbo bonded warehouses, Beijing warehouses and overseas direct mail warehouses at the same time. The 6 major plates of the 4 warehouses attract users respectively. Users can get the red envelopes from the warehouse after they vote for their favorite warehouse.

The four warehouses of Chongqing, Ningbo, Beijing and overseas direct mail have different focuses. Apart from diapers, milk powder and so on, honey buds are also filled with hot commodities such as daily necessities, household items and snacks.

Honey bud CEO Liu Nan even added PK to the warehouse. Which warehouse supports the largest number of users and the largest number of packages, giving which warehouse rewards cash rewards.

8, little red book

The main activity of Xiao Hong's book started from 21 o'clock in November 27th and lasted until 10 a.m. December 1st.

The products cover more than 10 categories: skin care, make-up, personal care, health care products, food, household appliances, household appliances and so on.

In addition to the highest discount sale only once a year, the selected overseas goods are less than half off, and all overseas direct mail products are free of freight.

In addition, I would like to introduce a more practical recommendation tool for you.

North American money express, which is a relatively large and full range of Chinese discount promotions and web sites, is a 24 hour scrolling update of us business discount, discount code, credit card score, free sample, American online shopping guide, online shopping saving experience sharing, shopping guide and other information.

Apart from selecting the suitable sea platform, some details of the sea are worth noting.

1. commodity parameters

Because the commodity attributes of different brands, such as models, styles, sizes and so on, may vary according to their geographical location, it is best to know in detail before buying, so as not to cause unnecessary waste.

For example, European and American versions of clothing shoes and hats are different from domestic ones, and there are differences among different brands.

Japanese household appliances, such as hair driers and rice cookers, are products that some customers are keen to buy.

But because of the voltage problem (Japan is 110V, China is 220V), things can not be used after being bought.

Therefore, we suggest that you should pay attention to the relevant technical parameters when purchasing, so that the purchased appliances can not be used normally in China.

2. customs and freight

We all hope to buy higher quality goods at a lower price, but sometimes it will be a loss if we do not calculate customs duties and freight charges.

For example, last year, several major department stores such as Messi's department store opened direct mail to China. They could register directly through Alipay account without registering, and freight and customs duties could also be handed out at checkout time.

But buying those high tax rates is not cost-effective, and the most representative is cosmetics.

However, many goods are purchased through Hai Tao, plus taxes and fees are still more cost-effective than domestic purchases.

Therefore, the tariff is not necessary too much to mind, of course, in a reasonable and legitimate scope, reducing the cost of tax and fee is not too much, such as the choice of postal pport channels delivery, in the package tax e-commerce shopping and so on.

3. payment and personal information

Whether pshipment, cross border or direct mail, payment after shopping is a necessary process. Shopping on foreign websites needs to be paid in local currency. Therefore, it is better to prepare a dual currency or multi currency credit card so as to save money for conversion fees.

It is worth mentioning that now there are more and more foreign commercial and cross-border electricity providers support Alipay, Fu Tong, UnionPay payment and other payment methods, such as West collection network, Japan Lotte, the UK's beauty store lookfantastic, the United States' Macy 's, Messi, department stores, and so on, and these offshore low threshold electricity providers are also increasing.

Because Hai Tao often uses credit cards, credit card security issues can not be ignored. It is best not to leave their credit card information on ordinary shopping websites, but to enter every shopping, avoid credit card information leakage, or use third party payment tools, such as PayPal, which is popular abroad.

4, pport company

Generally speaking, phipment is the only way for Hai Tao.

The pfer company is equivalent to providing a personal exclusive overseas address for consumers, which is charged to a certain fee after forwarding the goods overseas.

Many pshipment websites in the United States are now run by Chinese people, and dozens of them are mixed up.

When you choose a pfer company, you should see clearly the charging standard page, such as what type of goods you want to buy, how much it costs per pound, how much it costs to pfer the warehouse fee, and how many pounds it takes to carry it; do not give the container, the maximum number of packages can be closed, whether the package is tax; the limit of the maximum weight of a package; what are the things that can not be pported.

5. Pay attention to order and logistics progress.

Hai Tao shopping process is longer, even the fastest domestic bonded warehouse delivery mode, from the order to receive the most efficient case also takes about a week, while pshipment usually takes 2~6 weeks, and there may be a need to pay customs duties.

Therefore, attention should be paid to order and logistics at any time, so as to avoid delays in receiving or even returning due to failure to pay taxes in time.