Supply Side Structural Reform Promotes Spanformation And Upgrading Of Textile Industry

Top 9 days, 4 times to provide side to the reform of the textile industry is expected to become the focus.

Speed up supply side reform Textile and clothing Enterprise De stocking

Insiders said that strengthening the supply side structural reform will have an impact on the textile and garment industry's inventory.

In from November 10th to 18th, the Central Committee's four reference to "strengthening the structural reform of supply side" has become the most heated topic in China's economic field recently. Some market participants believe that with the clarity of the supply side structural reform ideas, China's traditional manufacturing industry cycle is expected to be positively improved, which is undoubtedly conducive to improving the utilization rate of traditional industrial quality enterprises.

Some market participants expect that during the "13th Five-Year" period, the central authorities are likely to introduce heavy measures to solve the problem of overcapacity, and textile and other industries are expected to become the focus.

From the overall performance of textile and garment industry in recent years, we can see that due to the fierce competition of homogeneous products and the excessive growth of production scale, the whole industry is generally overstock, capital turnover is difficult, and even the boss of a company runs or goes bankrupt. And how to control excessive inventory and promote consumption has become a major concern for the textile and garment industry.

Zhu Qinghua, a light industry researcher at CIC, told reporters: "the launch of the supply side policy is for textiles. Clothing industry Inventory and capacity production will have important consequences. First, the supply side policy promotes effective investment, which will urge enterprises to make capacity plans according to market demand, avoid blind development and cause waste of resources. Secondly, the policy indicates that we should comprehensively improve the level of standardization and improve the quality supervision system, which will help to eliminate backward production capacity and promote industrial upgrading. Thirdly, the policy emphasizes innovation and innovation is an important way for enterprises to inventory.

Recently, the State Council and the general office of the State Council issued the two guiding opinions on actively giving play to the guiding role of new consumption, accelerating the development of new supply new power, and guiding opinions on accelerating the development of life service industry to promote the upgrading of consumption structure.

Nearly half of the seven wolves

Ready for depreciation

As the forefront of consumption, the textile and garment industry has become the focus of consumer upgrading. In particular, enterprises with long-term performance losses or high inventories are likely to become the parties to be cleaned up in the future.

Reporters through the flush statistics found that in 2015 China Daily, for example, in 82 textile and apparel listed companies, 61 companies inventory of goods over 100 million yuan. Among them, Hai Lan home, Huafu color spinning, wedding bird and other 10 listed companies, the stock of goods exceeded 1 billion yuan.

It is worth noting that excluding some companies due to excessive production scale and excessive inventory situation, some other listed companies have a large proportion of inventory goods to prepare for the depreciation.

Flush statistics show that in the above 82 textile and apparel listed companies, 19 companies stock goods extracted from the preparation of the ratio of over 10%. Among them, seven wolves, Pathfinder, and other 10 listed companies such as the stock price of the decline in the preparation of over 20%.

Among the above companies, the seven wolves ranked the top in terms of the reserve price of the goods extracted, and the average proportion of the companies was 48.65%. According to statistics, the amount of goods stored in the seven wolves is 744 million yuan, of which the company's reserve price is about 362 million yuan, and the amount of withdrawal is close to the half of the company's inventory.

In fact, in order to get rid of inventory, the seven wolves began to increase the sales of needle spinning modules in the second half of 2014. In the main liquidation of inventory, the company carried out more Internet without affecting the channel under the line. Interactive marketing Explore and try.

Seven wolves believe that the second half of 2015, the clothing industry will continue to face the complex living environment, market competition is still fierce. The company said, "we will continue to implement the business objectives set up at the beginning of the year, accelerate the pace of change, and strive to integrate the excellent resources of fashion and fashion industry, build a fashion consumption ecosystem, and constantly enhance the competitiveness of the company and consolidate the market position. {pagea_break}

Textile and garment industry

Transformational progress

Zhu Qinghua, a light industry researcher at CIC, told the Securities Daily reporters that under the promotion of the supply side policy, the textile and garment industry needs to work hard in order to get out of the trough. First of all, according to the market demand, we should draw up capacity. At present, the textile and garment industry is already in a state of overcapacity. Enterprises can not rely on expanding production to improve their performance. Secondly, we should eliminate backward production capacity, upgrade products, take the road of branding and improve profit margins. Finally, we should enhance innovation and further meet the individual needs of consumers.

Insiders told reporters that the fierce competition in textile and garment industry is mainly due to the serious homogenization of products. From the perspective of the history of the development of textile and garment enterprises, most enterprises are developed from small workshops, so long as there are several machines at home, the competition of textile and garment industry is more severe. But with the improvement of the quality of products and the demand of personalized consumption, some small businesses can only be merged or eliminated if they can not guarantee the quality and design.

In this regard, Zhu Qinghua, a consultant to light industry of China investment advisor, told reporters: "after the release of the supply side policy, large and medium-sized garment and textile enterprises will benefit from this, because there will be many backward production capacity will be eliminated" in the future.

Zhu Qinghua, a light industry researcher at CIC, said that for textile and apparel enterprises with low and medium end products, to meet the needs of consumption in the future, first, we need to introduce advanced technology to improve product quality and upgrade to high-end products. The price advantage of China's textile and clothing products is gradually losing, and the sales volume needs to be improved by quality. Secondly, improving the design innovation ability and enhancing the attractiveness to consumers; thirdly, improving the clothing management and operation system of enterprises, and better docking with the market.

In the interview with reporters on many textile and apparel listed companies, most companies said they were increasing investment in research, and at the same time, in order to meet the needs of consumers, the company began to launch personalized orders to meet the high demands of consumers.

According to the flush statistics, there are 43 textile and garment companies listed on R & D cost of over 100 million yuan. "The company has always focused on product research and development, and the added value of new products developed is often higher than that of previous products." Interdepartmental Group officials told reporters that in order to control inventory, the company is currently taking orders according to the way of production, to avoid excessive inventory.

There is also a clothing department listed company responsible person told reporters that, in the growing demand for consumers, the company is ready to develop intelligent factories, and began to accept personalized orders in some parts of the consumer.

According to the flush statistics, nearly half of the listed companies in the textile and garment industry have other sideline businesses besides the main textile and garment industry, and even some sideline industries have already pushed the main business of textile and clothing into the main force of the company's performance.

In this regard, insiders told reporters that "textile and garment industry in the development of cross industry more and more, or else close to the Internet."

In the United States Clothes & Accessories For example, the company is introducing fixed incremental plans for the construction of the "intelligent manufacturing" industry supply chain platform, the O2O all channel platform and the Internet big data cloud platform center. The company's deputy director general told reporters that the company will launch online and offline interaction in the future to win more customers.

Zhu Qinghua said that the competition in the market will shift from price to quality and innovation. Large and medium-sized textile and garment enterprises will be more competitive in terms of quality and innovation. "If the industry wants to foster strategic emerging industries, it also needs to optimize the financing environment, appropriately reduce taxes and fees for relevant enterprises, and reduce the development resistance of enterprises."