How High Is The Profit Of The Clothing Industry? La Natsu Bell And Other Three Brands Have More Capital Movements.

"Broadcast: broadcast" and "DAZZLE".

"And" La Chapelle ".

"Many women are familiar with this, and you may be able to become shareholders in the future.

In the pre disclosure documents issued by the SFC in November 13th, the three garment enterprises also appeared at the same time.

Prior to that, IPO queuing companies already had Ningbo Taiping bird dress, an Zheng fashion group (with "JZ nine posture", "IMM Yin Mo" and other brands), Shenzhen Mass Phil fashion (Marisfrolg), Xiamen Hsin ho shares (owns JORYA and other brands), and downing and so on, and many other garment manufacturers. If the listed Liston shares, Vigna S (V GRASS), and song and so on, several well-known companies in the domestic garment industry are expected to gather in the capital market.

Who will be stronger in the three garment enterprises that are announced?

In 2014, La Natsu Bell's operating income was 6 billion 9 million yuan, and its net profit was 503 million yuan.

In 2014, it realized operating income of 1 billion 774 million yuan and net profit of 463 million yuan.

The main trend of "broadcast: broadcasting" brand is weaker than that of the previous two companies. In 2014, it achieved a profit of 911 million yuan and a net profit of 82 million 473 thousand and 400 yuan.

The three companies are in the middle and high-end line, according to the surrounding female colleagues, these prices are not cheap.

Take the autumn winter jacket as an example. On Tmall, La Natsu Bell is between 600 yuan and 1000 yuan, and the price is between 1500 yuan and 2000, and the price is 500 to 1000.

How high is the garment industry's profit?

La Natsu Bell's operating gross profit margin in 2014 was 64.18%, and the sales margin of Di Su was relatively high, which was higher than that of its stock and song.

Take the first quarter of this year as an example.

The combined gross profit margin was 73.3%, 58.35% and 66.14% respectively, and the average gross profit rate was 65.32% during the same period.

In 2014, the gross profit margin of broadcasting was 58.84% below the comparable average level.

In July this year, the China clothing association released the list of top 100 enterprises in the clothing industry sales profit in 2014. Mass Phil, di Su, Xin he and an Zheng occupied 1-4 place respectively.

Ma min, the founder of Di Su, is a woman who used to be a fashion female anchor. The intention of making clothes is to make the host himself more beautiful.

When she started her own image designer, Ma Ruimin's image was praised by many people. This gave her ample reasons for falling in love with fashion, plus her own design talent, and she began to start her own business independently.

At the age of 27, Xing Jiaxing, founder of La Natsu Bell, sprouted the idea of creating his own clothing brand.

He found that although there were many ladies' clothing brands in the Chinese market, these brands mainly came from Europe, America or Hongkong, China, and there was no local clothing brand for girls. Therefore, xingjiaxing decided to place La Natsu Bell in a little lady dress.

It is interesting that since 1998, La Natsu Bell has been registered, designed and used in China, but La Natsu Bell is indeed a French name.

According to Wang Yong, executive vice president of La Natsu Bell, this is because ten years ago and even now, China's department stores and shopping centers have an unwritten convention. If a brand name does not have a foreign name, it basically can not enter the mall to open shop.

By the end of the first half of this year, La Natsu Bell's total direct shop has reached more than 7100, covering about 2200 department stores and shopping centers.

Broadcast: the origin of sowing is earlier than that of the other two garment companies.

Founded in Guangzhou, China, Wang Weidong opened the first clothing store in Luoyang in 1995.

In 1997, the studio design studio was established in Guangzhou and has now covered 25 provinces in the country.

However, in the pre disclosure, the daily fashion is listed as the main competition of MO&CO, such as di Su, Jiangnan Buyi, and AI Bao dress, but the competitors disclosed by DSU do not have any fashion on the day.

Shareholders of these companies are not common.

In addition, it is worth noting that shareholders of these companies are very unusual.

Among the top ten shareholders of La Natsu Bell are Jun Lian capital, Goldman Sachs Group (subsidiary company wide street Bohua) and Kay stone investment partner Yu Tiecheng.

In 2013, Ma Yun gained a stake in the Yunfeng fund, founded by famous entrepreneurs such as Ma Yun, holding 34 million shares, accounting for 10%, becoming the third largest shareholder of the company.

The clothing industry has had a lot of capital movements this year.

At the beginning of the year, La Natsu Bell spent 200 million yuan to invest in the Internet brand seven grid, and searched for 324 million yuan in capital injection. After he bought the sinomoto clothes such as Inman and Chu language, Wang Mu Wang announced in August that he would buy shares in the Korean capital with 12 million dollars. In September, he announced that he would add capital to the Korean capital clothing house at a cost of $60 million.