Kobe Retired Nike Flagship Store Kobe Shoes Sales Highest

NBA superstar Kobe announced yesterday at the "player forum" that "this season will be my last season".

This means that Kobe, who has won the 5 NBA championship in NBA for 20 years, will soon end his career.

However, the achievements of history and the spirit of eternal struggle may enable him to have higher commercial value even after retiring.

Just like this former colleague Michael Jordan, and football superstar Beckham.

Yesterday, the news of Kobe's retirement came out soon, and the huge amount of visits led to the instant collapse of the website, showing Kobe's influence in basketball.

Since entering the league in 1996, Kobe, 37, has won 5 honorary rings and two Olympic gold medals.

Through the media publicity, advertising, activities, cultural exchanges and other ways, the alliance has obtained huge benefits from Kobe, and the brand business has made a lot of money through endorsement.

According to "Forbes" statistics, in 2005-2014 years, Kobe is the highest income among NBA players. Apart from the high annual salary, Kobe also endorsed Nike, Lenovo, Yu Bao table and Panini.

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In 2003, Nike signed a contract with Kobe for a period of five years with a total value of 45 million dollars, and signed a high price contract for many years in 2007.

Despite its recent twilight years, in Nike's official website, Kobe's exclusive boots are still playing the leading role with the currently popular stars.

At Nike Tmall flagship store, Kobe's

Sales are the highest.

Even at the end of his career, Kobe's popularity remained high.

In addition to the Lakers' $23 million 500 thousand annual salary in 2015, Kobe will earn $26 million in advertising revenue and $15 million in endorsement revenue.

The value created by the "Kobe" brand is even more difficult to calculate.

In fact, Kobe is also building his own business empire.

Kobe posted his retirement statement on the website "player forum" with his investment, and his company is also building a sports drink brand.

Peking University China

Guo Bin, Secretary General of the research center, said that after Kobe retired, the commercial value would decline slightly, but still had broad space after operation.

Michael Jordan is a precedent.