Abnormal "Super Low Price" Forced Counterfeit Goods To Cause Undesirable Flow Of Counterfeit Goods

Generally speaking, there are three types of purchasing channels for e-commerce providers: first class units, intermediaries and distributors of manufacturers or regional agents.

The first class supply units are not only guaranteed by products, but also low in price; middlemen, after receiving goods from various formal channels, are specialized in supplying electricity providers, and can issue invoices or other valid certificates; distributors from two or three level distributors of some brands.

The prosperity of the "selling fake economy" is abnormal.

For example, 1 yuan to see movies, 9 pieces of 9 packages, 90 percent off package postage, 3.8 yuan to eat, 599 yuan Moutai, 499 yuan Wuliangye, the lowest in history, the lowest in the whole network and so on, are all the "gathering artifact" and "competition kill device" of the electricity supplier.

However, these near abnormal "super low prices" are neither the result of simplifying the circulation of electricity suppliers or optimizing the supply chain, nor are they the result of large-scale self purchase and strict control of costs. They rely more on subsidies for burning money, or on selling sellers, and for selling fake products.

There are three major purchasing channels, mainly because of the first level.

Blocked.

On the one hand, under the traditional brand agent system, once authorized to the electricity supplier, it will disrupt the market of offline dealers; on the other hand, many large manufacturers will deliberately control the number of products flowing to the electricity supplier, avoid fatal impact on the physical store, and maintain the ecological balance between Online shops and offline shops.

In order to buy more famous brands, they can only rely on other channels, but these second channels, third channels, and even the N channel are the best places for fakes to hide.

It can wash itself and sell quickly.

Metamorphosis of "super low", a serious backlog of enterprises.

To make it profitable or even more productive, the greater the loss.

Without reasonable profit, how can industrial enterprises adjust their structure? Where will the funds be invested in R & D and implementation of innovation? Under the pressure of the electricity supplier, many enterprises have to work hard to cut corners and reduce quality, so as to maintain production and operation, and this is the beginning of counterfeiting and selling.

Analysis of so many, mainly from the perspective of the electricity supplier industry.

If the electronic commerce industry wants to eradicate the "fake" cancer, it needs more efforts.

Government, e-commerce platform, consumers, regulatory authorities, enterprises and businesses can not be less than one.

However, before making any effort, it is best to have a stable, accurate and ruthless e-commerce legislation as the pioneer.

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Merchants are frequently suspected of selling goods, which is incompatible with the invalid supervision of the electronic business platform.

Generally speaking, there are three reasons for invalid Supervision:

First, the electronic business platform and illegal business mix together, know the fake selling holiday, joint profits, cheat consumers.

Second, the supervision of the electronic business platform is not in place, and there is a lack of strict audit procedures, resulting in illegal businesses playing loopholes.

Third, there are various ways of fraudulent suppliers, and it is difficult to identify the electronic business platform.

Some bad suppliers formally authorize their company channels by scanning the authorization documents and customs documents of other companies, modifying the date and name of the company through the PS software.