Wechat Friends Circle Advertising Price Good Who?

Recently, I was told that

The official announcement of friends circle advertising in the first quarter of 2016 has been released recently.

Policy, there are two major adjustments in this quarter's advertising investment: one is to lower the threshold of delivery, and the two is to increase video advertising.

First, adjust the threshold, good advertisers.

It is understood that WeChat's advertising circle of friends in this quarter has been adjusted from 200 thousand yuan to 50 thousand yuan / article, and further reduced the production threshold of the "viewing details" page: providing a variety of H5 page templates for customers at the advertising end, helping advertisers improve the quality and efficiency of advertising materials.

From the threshold of WeChat's delivery, it now supports three grades of budget: 50 thousand, 1 million and 5 million.

Among them, 50 thousand of the budget ads only support 1 photos released, 1 million budget advertising support 1, 3, 4 pictures, 5 million budget advertising support 1, 2, 4, 6 picture, in addition, in the form of advertising, "viewing details" jump content, different grades of advertising also has different service standards.

WeChat said that through the adjustment of the threshold, it hopes to help more small and medium-sized customers with specific geographical areas and groups to accurately communicate demand, and support more small and beautiful brand voice.

In addition to lowering the delivery threshold, WeChat has also changed its advertising format, adding new forms of video advertising.

It is understood that the circle of friends video advertising charges: the core city 180 yuan / 1000 exposure, key cities 120 yuan / 1000 exposure, ordinary city 60 yuan / 1000 exposure.

It is reported that WeChat refers to the core cities are mainly Beijing and Shanghai, the key cities include Tianjin, Chongqing, Harbin, Guangzhou and other 35 cities.