Cross Border Electricity Providers Must Take Measures To Bring Back To Life.
As a cross-border electricity supplier, a strong domestic and foreign commodity organization and supply chain integration capability of supply chain, low-cost access to traffic, create the ability of small explosive products, good logistics clearance process control capability is very important three basic elements, if any cross-border enterprises do not have these three elements, is doomed to die faster.
In simple terms, that is, external products can be done and users can be set up for internal energy.
Such enterprises should be able to live better.
Then, what other enterprises will not die? First, there are strong capital and the support of the original industry.
Cross border e-commerce enterprises
It will not die.
Secondly, under the big tree, it is good to enjoy cool weather.
BAT
Enterprises with strong backgrounds will not die.
Thirdly, enterprises with self hematopoietic capacity will not die.
If there are no first two conditions, that is, no one is pfusing blood or pporting resources, allowing oneself to have a strong hematopoietic capacity, it may be a good strategy.
First, front line contraction and cost saving.
Take a light company road, not too heavy, heavy spending too much, just like a camel, blood volume will increase, even if it can hematopoiesis, it is also difficult to support the operation of enterprises.
Two, go
O2O
On the road, we should pay special attention to the layout under the line, step by step, steady and steady, and take the next step at every step.
Under the layout line, the road under the shop is relatively easy to achieve revenue. It allows you to be a family. As long as the business is reasonable, every company can have cash flow, and continuously bring continuous flow to the online, so that their enterprises can get room for development.
Three, the online focus on the in-depth maintenance and interaction of offline traffic, do not blindly increase online investment, avoid forming competition with competitors, and thus save money, and invest more capital and resources into offline traffic.
Four, increase customer service and management efforts, focus on word of mouth communication among customers, enhance the probability of repeat purchase and old band, and lay the foundation for low cost marketing.
Like O2O, cross-border electricity providers are also a heavy investment area, which requires greater cost to promote its development.
In the field of O2O in 2015, because of its own series of problems, the most important thing is the fragmentation of capital chain, and a large number of enterprises have already died.
In 2016, after another year's development of cross-border electricity supplier industry, there may be a new round of growth, including the growth of market volume, the increase in the number of enterprises and platforms, and the growth of the number of users.
According to the Ministry of Commerce forecast, China's cross-border e-commerce import and export volume will reach 6 trillion and 500 billion yuan in 2016. In the next few years, the proportion of cross-border electricity suppliers to China's import and export trade will increase to 20%, and the annual growth rate will exceed 30%.
However, this can not offset the author's worry that cross-border electricity suppliers may be closed down in 2016, even if the above data will be better, such as 2015, which reached 6 trillion and 500 billion.
Because there are some internal and external factors in this industry, which will lead to such a situation.
- Related reading
In 2016, China'S Cross-Border E-Commerce Import And Export Volume Will Reach 6 Trillion And 500 Billion Yuan.
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