Designer Brand Complies With New Demand, Consumer Diversification Dominates

In the 2016 spring and summer series of China International Fashion Week, 71 designer brand fashion shows were staged in succession.

The brilliant fashion feast conveys a clear industry signal - the designer brand of creative self and different styles are meeting the personalized and diversified consumer demand.

"I like the way I am at ease" is the design theme of Zheng Qinger, the founder of the Qing Dynasty brand. She starts from Chinese aesthetics, and the cotton dress skirt is loose, comfortable and elegant.

Pan Yiliang, director of brand design at GIOIA PAN, continues traditional exquisite hand-made fabric technology, with a small number of items, which emphasizes providing consumers with advanced customized design.

The arrival of the era of personalized and diversified consumption has brought great opportunities for Chinese designer brands.

In the process of pformation and upgrading of garment industry, we should make more effective use of the power of design to enhance the added value of every link in the industrial chain.

Zhang Qinghui said that only in this way can the garment industry meet the new needs brought by the consumption pattern of lifestyle and develop healthily and continuously.

From this session

It can also be seen that both the senior designer and the new generation designer have extended their vision to the whole industrial chain on the road of fashion design innovation.

Designers not only focus on color, fabric, shape, pattern, and collocation, but also begin to pay attention to the innovative application of fiber materials.

Environmental protection, energy saving and so on.

"Young designers growing up in this rapidly changing era will add even more exciting elements to China's fashion industry through their design rhythm with the times."

Zhang Qinghui said.

"Weary and similar pursuit of individuality in clothing consumption concept is becoming more and more mainstream."

A fashion industry insider said that the quick response mechanism of fast fashion brands just satisfied the needs of current consumers.

Of course, behind the success of fast fashion is the innovation of flexible production mode of "small batch, multi variety, fast delivery", which is on demand, flexible and efficient.

Take the Han Du clothing house as an example, it created the "single product whole process operation system" based on the Internet.

In this system, 2 to 3 employees form a group. Each group is an independent profit center and operates a brand single product throughout its own operation.

According to the completion rate, gross profit margin and inventory turnover rate, the company formulating the "performance bonus formula" and regrouping the group whose performance is not up to the required requirement.

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The role is to make regulations to create a good competition among these teams so as to ensure the smooth operation of the whole system.

Jia Peng, deputy general manager of Han Du Yi house, said that the Korean group has changed from the first 40 cracks to 280, ensuring that the online shop has a new speed every week, with 30000 new models on the whole year.

At present, the flexible manufacturing mode has been widely recognized in the clothing industry. The more intelligent clothing flexible production system can not only reduce the production cost, but also meet the personalized consumption demand.